PurePlay AI — PI Intelligence
for Wilshire Law Firm
16 competing law firms are spending $22.35M across broadcast and streaming in Los Angeles. Here's what the competitive marketplace looks like.
Los Angeles is the most competitive legal advertising market in California. YTD, 16 leading firms have collectively spent $22.35M across broadcast and streaming, with CTV commanding 62% share.
| # | Firm | CTV | Local Broadcast | Total | Split | CTV % |
|---|---|---|---|---|---|---|
| 1 | Morgan & Morgan | $3.13M | $2.14M | $5.27M | 59% | |
| 2 | Law Brothers | $2.57M | $1.58M | $4.15M | 62% | |
| 3 | Jacoby & Meyers | $2.34M | $960K | $3.30M | 71% | |
| 4 | Sweet James Accident Attorney | $969K | $1.35M | $2.32M | 42% | |
| 5 | The Barnes Firm | $1.60M | $304K | $1.91M | 84% | |
| 6 | Los Defensores | $153K | $706K | $859K | 18% | |
| 7 | Gary Massey | $768K | — | $768K | 100% | |
| 8 | Larry H. Parker | $383K | $284K | $667K | 57% | |
| 9 | King Aminpour | $617K | — | $617K | 100% | |
| 10 | Law Offices of Jacob Emrani | $267K | $289K | $557K | 48% | |
| 11 | The Law Giant | $477K | — | $477K | 100% | |
| 12 | The Dominguez Firm | $93K | $355K | $448K | 21% | |
| 13 | DM Injury Law | $318K | — | $318K | 100% | |
| 14 | DK Law Group | $97K | $129K | $226K | 42% | |
| 15 | The United Firm La Liga Defensora | $16K | $181K | $197K | 8% | |
| 16 | Law Offices of Dr Bill LaTour | $31K | $116K | $148K | 21% |
Active spots captured in the LA market — March 2026. Messaging across the competitive set skews heavily toward emotional urgency and direct response. Understanding what's already running gives us a clear read on the marketplace — and tells us exactly where Wilshire has room to differentiate.
Publisher-level pull across 11 platforms, leading LA law firm competitors — March 2026. 963M total legal-category impressions. The data shows exactly which publishers competitors have locked up, which are fragmented, and where Wilshire has room to build meaningful presence.
LA's leading law firms are spending ~$7.5M per month to stay top-of-mind with potential clients across the metro. Here's what that looks like — and what it means for Wilshire.
Deploy Wilshire-branded creative overlays built for CTV — direct-response format with urgency messaging and Wilshire's visual identity. Competitive firms run generic MVA spots. Wilshire runs a brand that closes.
