PurePlay AI — PI Intelligence
Creative intelligence, audience indexing, and competitive landscape for RSH — built to inform your 2026 media strategy.
The only system that unifies creative intelligence, audience indexing, and media strategy — built to supercharge your CTV activation. It decodes RSH's creative, benchmarks it against the competitive market, and pinpoints the audiences and placements that fit the brand's DNA.
Decodes RSH's creative assets. Scores persuasion, format, audience resonance, and visual effectiveness against competitive market benchmarks.
Identifies which segments over- and under-respond to RSH's creative. Pinpoints where spend delivers the highest case-value ROI across injury practice areas.
Maps creative signals directly to publisher environments. Every placement decision is grounded in RSH's own data — not assumptions or category defaults.
PurePlay's multimodal AI decoded RSH's creative assets and benchmarked it against the competitive market. The findings are consistent across the creative stack.
Attorneys speaking directly to camera. RSH over-indexes at 117 vs. market benchmark — a format that establishes immediate attorney authority that narrative and testimonial competitors cannot replicate.
67% of competitor ads use roadside and accident scenes. RSH's professional settings position the firm as the sophisticated choice for complex litigation — a signal that resonates with higher-value case demographics.
RSH's persuasion score significantly outperforms competitors. Ease of Action indexes at 267 and CTA Strength at 148 — nearly 3× better than market average at driving immediate response.
Every PurePlay placement decision is grounded in RSH's own creative performance data — benchmarked against the competitive market. 100 = market average.
PurePlay's Pulse Platform identifies where RSH's creative resonates most strongly across the market — so placements are informed by data, not guesswork.
RSH dominates Cedar Rapids CTV. Here's the full creative picture — RSH's active spot and what competitors are running across all three markets right now.
Active spots from Cedar Rapids, Des Moines, and Davenport.
CTA Strength (148) and Ease of Action (267) drive immediate response. Authority messaging (111) and Guarantees (167) build trust and reduce friction for injury victims choosing a firm.
Over-indexes in Economic benefits (333 index) and Well-Being (132 index), directly addressing injury victims' core concerns about medical costs and fair compensation.
117 index in presenter-host format (89% of strategy) establishes immediate attorney credibility. Professional office settings reinforce expertise at every touchpoint across all publishers.
Visual Hook (41) and Visual Variance (26) under-index. The first 2 seconds are the single clearest gap in RSH's creative stack. Test dynamic B-roll opens before cutting to presenter — keep the authority, earn it faster.
Men 55+ (20 index) and Families (46 index) represent significant growth potential. Deploy nursing home abuse creative on Hallmark and Disney+ to reach adult children making elder care decisions.
59 Premium/Niche publishers have zero competitor presence. AMC+, Apple TV, and NBC App offer incremental reach while protecting and extending RSH's Cedar Rapids SOV leadership.
Incremental Reach, Whitespace & Viewership · PurePlay Pulse Measurement Suite
Hulu, YouTube TV, Peacock, Sling, DirecTV Stream — highest-attention environments where RSH authority messaging earns maximum trust and completion rates.
FOX Sports, Tubi, Pluto TV, Xumo — broad reach premium inventory balancing cost efficiency with brand-safe, high-attention environments.
AMC+, Hallmark, Disney+, Roku — targeted whitespace publishers where competitors have minimal presence. All 59 open whitespace publishers available for first-mover entry.
PurePlay can ingest data from linear, streaming, YouTube, search, and social — and map it all the way to case outcomes at the household level. Whether you're optimizing an existing mix or building a new strategy from scratch, we give you a unified view of what's actually driving results.
