11+ legal advertisers delivered an estimated 252M impressions of TV advertising in Waco-Temple-Bryan, TX year-to-date. This view measures delivered viewing volume — eyeballs on screen.
Waco-Temple-Bryan, TX's legal category delivered an estimated 252M impressions year-to-date across 11+ active advertisers. By impressions, the market is roughly 82% Broadcast / 7% vMVPD / 10% CTV/Streaming.
| # | Firm | Broadcast | vMVPD | Streaming | Total | Split | Streaming % |
|---|---|---|---|---|---|---|---|
| Majors · 24.2M – 114.8M impressions | |||||||
| 1 | Daniel Stark Law | 90.7M | 9.5M | 14.6M | 114.8M | 13% | |
| 2 | Lorenz & Lorenz | 65.9M | 5.1M | 2.0M | 73.0M | 3% | |
| 3 | The Carlson Law Firm | 20.1M | 1.3M | 2.8M | 24.2M | 12% | |
| Challengers · 90K – 23.5M impressions | |||||||
| 4 | Zimmerman Law Firm | 16.6M | 1.3M | 5.6M | 23.5M | 24% | |
| 5 | Law Offices of Vic Feazell | 8.2M | 185K | 122K | 8.5M | 1% | |
| 6 | Second Chance Lawyer | 5.8M | 653K | 151K | 6.6M | 2% | |
| 7 | Paradowski Law | 207K | 257K | 56K | 520K | 11% | |
| 8 | Rodriguez Law Group | 229K | 145K | 39K | 413K | 9% | |
| 9 | Wreck Law | 169K | 35K | 39K | 244K | 16% | |
| 10 | The United Firm La Liga Defensora, APC | 57K | 9K | 40K | 107K | 38% | |
| 11 | Bonilla Law Firm | 30K | 15K | 46K | 90K | 51% | |
The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 11+ legal-advertiser market. 252M impressions delivered by those 30 firms year-to-date.
"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.
Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.
Active spots running in the Waco market this period.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
Each advertiser's activity is split across three mutually exclusive channels.
Publisher definitions
The full market view counts every legal advertiser detected delivering impressions in the market, including national advertisers running connected-TV into the area. The competitive set narrows to the firms actually competing locally — national mass-tort and out-of-market advertisers are set aside so the local picture isn’t distorted by national streaming volume. A firm is kept in the local set if it shows meaningful local-broadcast delivery in the market. Impressions are directional estimates from a panel-based measurement methodology.
Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.
Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.
OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.
A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.