January 2026 · Media Intelligence

Sigman
Janssen
Pulse Playbook

Creative intelligence, audience indexing, and competitive landscape for Sigman Janssen — built to inform your 2026 media strategy.

Green Bay, WI Campaign Budget: $92,583.70 CTV · Launch 2/2
Pulse Playbook

Your strategy
starts here.

The only system that unifies creative intelligence, audience indexing, and media strategy — built to supercharge your CTV activation. It decodes Sigman Janssen's creative, benchmarks it against the competitive market, and pinpoints the audiences and placements that fit the brand's DNA.

01  ·  Creative
Creative Intelligence

Decodes Sigman Janssen's creative assets. Scores format, specialization positioning, audience resonance, and visual effectiveness against competitive market benchmarks.

Solo attorney authoritySSD specializationPresenter-host format
02  ·  Audience
Audience Indexing

Identifies which segments over- and under-respond to Sigman Janssen's creative. Mid-life women lead at a 485 index.

Mid-Life Women 35–54General adultsSSD audience
03  ·  Media
Media Strategy

Maps creative signals directly to publisher environments. Every placement decision is grounded in Sigman Janssen's own data — not assumptions or category defaults.

Lifestyle & entertainmentStreaming CableNiche expansion
How Your Creative Shows Up in Market

Three signals define
SJ's edge.

PurePlay's multimodal AI decoded Sigman Janssen's creative assets and benchmarked them against the competitive market.

Format
141 index vs. benchmark
Presenter-Host Solo Authority

Sigman Janssen over-indexes at 141 in presenter-host format. 80% of creative features a solo attorney speaking directly to camera.

Premium & Streaming CableSolo credibility
Specialization
80% presenter-host share
SSD Practice Area Positioning

80% presenter-host creative share. SSD (Social Security Disability) practice area focus.

SSD-adjacent contentHealth & wellness inventory
Audience Pull
485 mid-life women index
Dominant Women's Resonance

Mid-life women index at 485 — nearly 5× benchmark. Adults 18+ index at 145.

Lifestyle & drama contentAdults 18+ 145 index
Audience Performance & Indices

Data-driven insights
powering your strategy.

100 = market average.

Audience Index Scores
Mid-Life Women
485
Adults 18+
145
Mid-Life Men
32
Older Men
30
Over-index Under-index Significant gap
Format Performance
141
Presenter-Host Index — outperforms market
80%
Solo attorney creative share
Targeting Where It Matters Most

Turning precision into
measurable performance.

Mid-Life Women 35–54  ·  Core
485 index
Signal

Mid-life women index at 485 — nearly 5× benchmark.

Adults 18+  ·  Expand
145 index
Signal

Adults 18+ index at 145.

Male Demographics  ·  Monitor
30–32 index
Signal

Mid-life men index at 32. Older men index at 30.

Market Position

Third position.
31.7 points to close.

Share of Voice — Green Bay, WI
Gruber Law
44.7%
Hupy & Abraham
29.7%
Sigman Janssen
13.0%
SOV: SJ 13.0% · Gruber Law 44.7% · Hupy & Abraham 29.7%

SJ holds 13.0% SOV in Green Bay, trailing Gruber Law by 31.7 points and Hupy & Abraham by 16.7 points.

Whitespace Opportunity
20
Premium whitespace publishers
38
Premium Niche whitespace publishers
Competitor Creative — Green Bay Market
In Market · April 2026
Gruber Law
Market Leader  ·  44.7% SOV
Hupy & Abraham
29.7% SOV  ·  Green Bay Market
Habush Habush & Rottier
Green Bay Market
Key Insights & Opportunities

Where SJ is strong.
Where to grow.

Creative Strengths
Presenter-Host Solo Authority (141 Index, 80%)

141 presenter-host index. 80% solo attorney creative share.

Mid-Life Women Dominance (485 Index)

Mid-life women index at 485 — nearly 5× benchmark.

Broad Adult Resonance (145 Index)

Adults 18+ index at 145.

Growth Opportunities
SOV Gap: 31.7 Points to Market Leader

SJ holds 13.0% SOV. Gruber Law leads at 44.7%, Hupy & Abraham at 29.7%.

58 Whitespace Publishers Available

20 Premium and 38 Niche publishers with no competitor presence in the Green Bay market.

Male Demographics Under-Index

Mid-life men index at 32. Older men index at 30.

PurePlay × Sigman Janssen

PurePilot Activation
Solution.

Incremental Reach, Whitespace & Viewership  ·  PurePlay Pulse Measurement Suite

Inventory Tiers
Ultra-Premium

High-reach Premium streaming environments.

Premium Core

Streaming Cable and Premium App inventory.

Premium Niche

38 whitespace Niche publishers in the Green Bay market.

Audience Targeting
Primary
Adults 25–54
Core mid-life targeting — 485 women index, 145 broad adults
Secondary Segments
Mid-Life Women 35–54Primary
Adults 50–62SSD age band
Adults 18+Broad reach
Market
Green Bay, WI
Launch
2/2/2026
Budget
$92,583.70
KPI
Page Visits