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Competitive Analysis — Myrtle Beach DMA · YTD

Myrtle Beach Market Competitive Analysis

83+ legal advertisers delivered an estimated 350M impressions of TV advertising in Myrtle Beach-Florence, SC year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Myrtle Beach Market Impressions
350M
Year to date
Streaming Share
20%
68M of 350M total
Active Advertisers
83+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Myrtle Beach-Florence, SC's legal category delivered an estimated 350M impressions year-to-date across 83+ active advertisers. By impressions, the market is roughly 55% Broadcast / 26% vMVPD / 20% CTV/Streaming.

Full Myrtle Beach Market (83+ Firms) · Impressions
55%
26%
20%
30 Competitors Analyzed · Impressions
55%
26%
19%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  16.9M – 119.6M impressions
1Morgan & Morgan Injury Law Firm61.8M32.1M25.8M119.6M
22%
2George Sink, P A Injury Lawyers49.4M24.1M17.9M91.4M
20%
3Joye Law Firm30.5M12.3M7.4M50.2M
15%
4Anastopoulo Law Firm20.3M6.8M4.2M31.2M
13%
5Lovely Law Firm Injury Lawyers9.9M4.1M2.9M16.9M
17%
Mid-Pack  ·  500K – 15.6M impressions
6Shelly Leeke Law Firm10.3M3.3M2.0M15.6M
13%
7Maguire Law Firm2.0M1.2M844K4.0M
21%
8McCall Law Firm1.7M1.5M792K3.9M
20%
9Morris Law LLC2.2M906K549K3.7M
15%
10Attkisson Law Firm LLC1.5M422K265K2.2M
12%
11Lovely Law Firm1.2M488K408K2.1M
19%
12Stewart Law Offices53K58K982K1.1M
90%
13LawyerLisa209K272K155K636K
24%
14Tatum & Atkinson86K275K142K503K
28%
15Moore & Associates Insurance234K164K102K500K
20%
Challengers  ·  86K – 439K impressions
16Whitley Law Firm61K220K158K439K
36%
17Riddle & Riddle Injury Lawyers65K225K143K433K
33%
18Brent & Adams Associates56K122K120K297K
40%
19Axelrod & Associates PA66K142K84K292K
29%
20Weaver Law Firm75K137K74K286K
26%
21Stanley Law Group162K58K36K256K
14%
22Kellum Law Firm13K92K96K201K
48%
23Hardison & Cochran11K112K58K182K
32%
24Anderson & Patterson122K27K16K165K
10%
25Demayo Law Offices—19K144K163K
89%
26The Wilson Law Group142K3804K146K
2%
27McWhirter, Bellinger & Associates3K55K60K118K
51%
28Jeffcoat Firm Injury & Accident Lawyers8K29K77K114K
68%
29Commitment Results22K53K37K112K
33%
30John Price Law Firm6K20K59K86K
69%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 83+ legal-advertiser market. 347M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
347M
Top 30 injury-law firms · all publishers, Myrtle Beach DMA
Dominant Publisher
Spectrum Streaming
45.6M IMP · Morgan & Morgan owns 35% SOV
CTV Opportunity
Roku
13.5M IMP · top firm holds only 36% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.

Firms: Morgan & MorganGeorge Sink, P AJoyeAnastopouloLovelyShelly LeekeMaguireMcCallMorris Law LLCAttkisson LLCLovelyStewart Law OfficesLawyerLisaTatum & AtkinsonMoore & Associates Insurance Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

Spectrum Streaming
vMVPD
45.6M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    34.9%
  2. 2
    George Sink, P A
    27.9%
  3. 3
    Joye
    14.4%
  4. 4
    Anastopoulo
    7.1%
  5. 5
    Lovely
    4.4%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    3.7%
  2. 7
    McCall
    1.7%
  3. 8
    Maguire
    1.3%
  4. 9
    Morris Law LLC
    1.0%
  5. 10
    Lovely
    0.5%
  6. 11
    Attkisson LLC
    0.5%
  7. 12
    Tatum & Atkinson
    0.3%
  8. 13
    Whitley
    0.3%
  9. 14
    Riddle & Riddle
    0.3%
  10. 15
    LawyerLisa
    0.3%
  11. 16
    Brent & Adams Associates
    0.2%
  12. 17
    Axelrod & Associates PA
    0.2%
  13. 18
    Hardison & Cochran
    0.2%
  14. 19
    Weaver
    0.2%
  15. 20
    Moore & Associates Insurance
    0.2%
  16. 21
    Kellum
    0.2%
  17. 22
    Commitment Results
    0.1%
  18. 23
    Stewart Law Offices
    0.1%
  19. 24
    Stanley Law Group
    0.1%
  20. 25
    McWhirter, Bellinger & Associates
    0.0%
  21. 26
    Anderson & Patterson
    0.0%
  22. 27
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  23. 28
    John Price
    0.0%
  24. 29
    Demayo Law Offices
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
OTA
Broadcast
41.8M market impressions · 19 of top 30 active
  1. 1
    Morgan & Morgan
    36.1%
  2. 2
    George Sink, P A
    29.9%
  3. 3
    Joye
    13.0%
  4. 4
    Anastopoulo
    7.3%
  5. 5
    Lovely
    4.4%
▸ Show all 19 analyzed competitors
  1. 6
    Shelly Leeke
    3.6%
  2. 7
    McCall
    1.8%
  3. 8
    Morris Law LLC
    1.1%
  4. 9
    Maguire
    0.7%
  5. 10
    Attkisson LLC
    0.6%
  6. 11
    Lovely
    0.5%
  7. 12
    LawyerLisa
    0.3%
  8. 13
    Moore & Associates Insurance
    0.2%
  9. 14
    Weaver
    0.2%
  10. 15
    Stanley Law Group
    0.1%
  11. 16
    Axelrod & Associates PA
    0.1%
  12. 17
    Anderson & Patterson
    0.0%
  13. 18
    Stewart Law Offices
    0.0%
  14. 19
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
WBTW
Broadcast
39.8M market impressions · 24 of top 30 active
  1. 1
    Morgan & Morgan
    39.6%
  2. 2
    George Sink, P A
    20.7%
  3. 3
    Joye
    17.2%
  4. 4
    Lovely
    10.3%
  5. 5
    Shelly Leeke
    5.6%
▸ Show all 24 analyzed competitors
  1. 6
    Morris Law LLC
    2.9%
  2. 7
    McCall
    2.2%
  3. 8
    Lovely
    0.8%
  4. 9
    Moore & Associates Insurance
    0.4%
  5. 10
    LawyerLisa
    0.2%
  6. 11
    Anastopoulo
    0.1%
  7. 12
    Stewart Law Offices
    0.0%
  8. 13
    Whitley
    0.0%
  9. 14
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  10. 15
    Attkisson LLC
    0.0%
  11. 16
    McWhirter, Bellinger & Associates
    0.0%
  12. 17
    Riddle & Riddle
    0.0%
  13. 18
    John Price
    0.0%
  14. 19
    Stanley Law Group
    0.0%
  15. 20
    Brent & Adams Associates
    0.0%
  16. 21
    Maguire
    0.0%
  17. 22
    Tatum & Atkinson
    0.0%
  18. 23
    Axelrod & Associates PA
    0.0%
  19. 24
    Commitment Results
    0.0%
WPDE
Broadcast
31.5M market impressions · 23 of top 30 active
  1. 1
    George Sink, P A
    27.9%
  2. 2
    Morgan & Morgan
    26.0%
  3. 3
    Anastopoulo
    19.7%
  4. 4
    Joye
    13.0%
  5. 5
    Shelly Leeke
    6.8%
▸ Show all 23 analyzed competitors
  1. 6
    Lovely
    3.5%
  2. 7
    Attkisson LLC
    1.8%
  3. 8
    Lovely
    0.5%
  4. 9
    Stanley Law Group
    0.2%
  5. 10
    Tatum & Atkinson
    0.1%
  6. 11
    Riddle & Riddle
    0.1%
  7. 12
    Brent & Adams Associates
    0.1%
  8. 13
    Whitley
    0.1%
  9. 14
    Commitment Results
    0.0%
  10. 15
    Morris Law LLC
    0.0%
  11. 16
    Kellum
    0.0%
  12. 17
    Hardison & Cochran
    0.0%
  13. 18
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  14. 19
    The Wilson Law Group
    0.0%
  15. 20
    McCall
    0.0%
  16. 21
    LawyerLisa
    0.0%
  17. 22
    Stewart Law Offices
    0.0%
  18. 23
    McWhirter, Bellinger & Associates
    0.0%
EPDE
27.3M market impressions · 17 of top 30 active
  1. 1
    Morgan & Morgan
    25.0%
  2. 2
    George Sink, P A
    20.9%
  3. 3
    Joye
    20.9%
  4. 4
    Anastopoulo
    19.8%
  5. 5
    Shelly Leeke
    8.3%
▸ Show all 17 analyzed competitors
  1. 6
    Lovely
    2.8%
  2. 7
    Attkisson LLC
    1.5%
  3. 8
    Lovely
    0.4%
  4. 9
    Stanley Law Group
    0.2%
  5. 10
    Stewart Law Offices
    0.1%
  6. 11
    Morris Law LLC
    0.1%
  7. 12
    Maguire
    0.0%
  8. 13
    McCall
    0.0%
  9. 14
    Riddle & Riddle
    0.0%
  10. 15
    Weaver
    0.0%
  11. 16
    Tatum & Atkinson
    0.0%
  12. 17
    John Price
    0.0%
Amazon Fire
Device
25.0M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    37.5%
  2. 2
    George Sink, P A
    25.9%
  3. 3
    Joye
    12.5%
  4. 4
    Anastopoulo
    8.3%
  5. 5
    Lovely
    5.1%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    3.3%
  2. 7
    Maguire
    1.7%
  3. 8
    McCall
    1.4%
  4. 9
    Morris Law LLC
    0.9%
  5. 10
    Lovely
    0.7%
  6. 11
    Attkisson LLC
    0.5%
  7. 12
    Stewart Law Offices
    0.4%
  8. 13
    LawyerLisa
    0.3%
  9. 14
    Moore & Associates Insurance
    0.2%
  10. 15
    Axelrod & Associates PA
    0.2%
  11. 16
    Tatum & Atkinson
    0.2%
  12. 17
    Whitley
    0.1%
  13. 18
    McWhirter, Bellinger & Associates
    0.1%
  14. 19
    Riddle & Riddle
    0.1%
  15. 20
    Weaver
    0.1%
  16. 21
    Brent & Adams Associates
    0.1%
  17. 22
    Jeffcoat Firm Injury & Accident Lawyers
    0.1%
  18. 23
    Stanley Law Group
    0.1%
  19. 24
    Kellum
    0.1%
  20. 25
    Hardison & Cochran
    0.0%
  21. 26
    Demayo Law Offices
    0.0%
  22. 27
    Anderson & Patterson
    0.0%
  23. 28
    John Price
    0.0%
  24. 29
    Commitment Results
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
WMBF
Broadcast
24.5M market impressions · 25 of top 30 active
  1. 1
    George Sink, P A
    38.8%
  2. 2
    Morgan & Morgan
    16.4%
  3. 3
    Anastopoulo
    15.9%
  4. 4
    Joye
    12.8%
  5. 5
    Maguire
    6.5%
▸ Show all 25 analyzed competitors
  1. 6
    Lovely
    4.9%
  2. 7
    Shelly Leeke
    2.1%
  3. 8
    Attkisson LLC
    0.8%
  4. 9
    Lovely
    0.8%
  5. 10
    Anderson & Patterson
    0.5%
  6. 11
    Axelrod & Associates PA
    0.2%
  7. 12
    Whitley
    0.1%
  8. 13
    Riddle & Riddle
    0.1%
  9. 14
    Tatum & Atkinson
    0.0%
  10. 15
    Brent & Adams Associates
    0.0%
  11. 16
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  12. 17
    Stewart Law Offices
    0.0%
  13. 18
    Morris Law LLC
    0.0%
  14. 19
    Commitment Results
    0.0%
  15. 20
    Kellum
    0.0%
  16. 21
    Hardison & Cochran
    0.0%
  17. 22
    McWhirter, Bellinger & Associates
    0.0%
  18. 23
    McCall
    0.0%
  19. 24
    LawyerLisa
    0.0%
  20. 25
    Stanley Law Group
    0.0%
YouTube TV App
vMVPD
20.6M market impressions · 29 of top 30 active
  1. 1
    Morgan & Morgan
    36.8%
  2. 2
    George Sink, P A
    24.8%
  3. 3
    Joye
    12.4%
  4. 4
    Anastopoulo
    10.1%
  5. 5
    Lovely
    5.0%
▸ Show all 29 analyzed competitors
  1. 6
    Shelly Leeke
    3.6%
  2. 7
    Maguire
    2.0%
  3. 8
    McCall
    1.3%
  4. 9
    Morris Law LLC
    0.8%
  5. 10
    Lovely
    0.7%
  6. 11
    Attkisson LLC
    0.5%
  7. 12
    LawyerLisa
    0.3%
  8. 13
    Tatum & Atkinson
    0.2%
  9. 14
    Riddle & Riddle
    0.2%
  10. 15
    Whitley
    0.2%
  11. 16
    Moore & Associates Insurance
    0.2%
  12. 17
    Axelrod & Associates PA
    0.2%
  13. 18
    McWhirter, Bellinger & Associates
    0.1%
  14. 19
    Weaver
    0.1%
  15. 20
    Stanley Law Group
    0.1%
  16. 21
    Stewart Law Offices
    0.1%
  17. 22
    Jeffcoat Firm Injury & Accident Lawyers
    0.1%
  18. 23
    Brent & Adams Associates
    0.1%
  19. 24
    Kellum
    0.1%
  20. 25
    Hardison & Cochran
    0.0%
  21. 26
    Anderson & Patterson
    0.0%
  22. 27
    Demayo Law Offices
    0.0%
  23. 28
    John Price
    0.0%
  24. 29
    Commitment Results
    0.0%
Other App
Streaming App
14.4M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    48.8%
  2. 2
    George Sink, P A
    18.8%
  3. 3
    Joye
    10.5%
  4. 4
    Anastopoulo
    6.2%
  5. 5
    Lovely
    5.8%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    3.3%
  2. 7
    McCall
    1.3%
  3. 8
    Maguire
    1.0%
  4. 9
    Morris Law LLC
    0.9%
  5. 10
    Lovely
    0.8%
  6. 11
    Attkisson LLC
    0.4%
  7. 12
    Stewart Law Offices
    0.3%
  8. 13
    LawyerLisa
    0.3%
  9. 14
    Whitley
    0.2%
  10. 15
    Tatum & Atkinson
    0.2%
  11. 16
    Riddle & Riddle
    0.2%
  12. 17
    Moore & Associates Insurance
    0.2%
  13. 18
    Jeffcoat Firm Injury & Accident Lawyers
    0.1%
  14. 19
    Hardison & Cochran
    0.1%
  15. 20
    John Price
    0.1%
  16. 21
    Kellum
    0.1%
  17. 22
    Weaver
    0.1%
  18. 23
    Axelrod & Associates PA
    0.1%
  19. 24
    Brent & Adams Associates
    0.1%
  20. 25
    McWhirter, Bellinger & Associates
    0.1%
  21. 26
    Stanley Law Group
    0.0%
  22. 27
    Commitment Results
    0.0%
  23. 28
    Anderson & Patterson
    0.0%
  24. 29
    Demayo Law Offices
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
Roku
Device
13.5M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    35.6%
  2. 2
    George Sink, P A
    27.6%
  3. 3
    Joye
    13.7%
  4. 4
    Anastopoulo
    6.9%
  5. 5
    Lovely
    4.4%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    3.5%
  2. 7
    McCall
    1.6%
  3. 8
    Maguire
    1.3%
  4. 9
    Morris Law LLC
    1.1%
  5. 10
    Lovely
    0.6%
  6. 11
    Attkisson LLC
    0.5%
  7. 12
    Stewart Law Offices
    0.4%
  8. 13
    Tatum & Atkinson
    0.3%
  9. 14
    Whitley
    0.3%
  10. 15
    Riddle & Riddle
    0.3%
  11. 16
    LawyerLisa
    0.3%
  12. 17
    Moore & Associates Insurance
    0.2%
  13. 18
    Brent & Adams Associates
    0.2%
  14. 19
    Axelrod & Associates PA
    0.2%
  15. 20
    Weaver
    0.2%
  16. 21
    Hardison & Cochran
    0.2%
  17. 22
    Demayo Law Offices
    0.1%
  18. 23
    Kellum
    0.1%
  19. 24
    Commitment Results
    0.1%
  20. 25
    Stanley Law Group
    0.1%
  21. 26
    Jeffcoat Firm Injury & Accident Lawyers
    0.1%
  22. 27
    John Price
    0.1%
  23. 28
    McWhirter, Bellinger & Associates
    0.0%
  24. 29
    Anderson & Patterson
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
DirecTV Streaming
vMVPD
12.3M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    37.2%
  2. 2
    George Sink, P A
    27.4%
  3. 3
    Joye
    13.4%
  4. 4
    Anastopoulo
    6.6%
  5. 5
    Lovely
    4.6%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    3.8%
  2. 7
    McCall
    1.9%
  3. 8
    Morris Law LLC
    1.2%
  4. 9
    Maguire
    0.9%
  5. 10
    Lovely
    0.5%
  6. 11
    Attkisson LLC
    0.4%
  7. 12
    LawyerLisa
    0.4%
  8. 13
    Tatum & Atkinson
    0.3%
  9. 14
    Riddle & Riddle
    0.3%
  10. 15
    Moore & Associates Insurance
    0.2%
  11. 16
    Whitley
    0.2%
  12. 17
    Weaver
    0.2%
  13. 18
    Brent & Adams Associates
    0.1%
  14. 19
    Axelrod & Associates PA
    0.1%
  15. 20
    Hardison & Cochran
    0.1%
  16. 21
    Stanley Law Group
    0.1%
  17. 22
    Kellum
    0.0%
  18. 23
    Stewart Law Offices
    0.0%
  19. 24
    McWhirter, Bellinger & Associates
    0.0%
  20. 25
    Commitment Results
    0.0%
  21. 26
    Anderson & Patterson
    0.0%
  22. 27
    John Price
    0.0%
  23. 28
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  24. 29
    Demayo Law Offices
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
WFXB
Broadcast
10.5M market impressions · 15 of top 30 active
  1. 1
    George Sink, P A
    30.9%
  2. 2
    Morgan & Morgan
    23.9%
  3. 3
    Joye
    16.5%
  4. 4
    Shelly Leeke
    14.2%
  5. 5
    Anastopoulo
    12.9%
▸ Show all 15 analyzed competitors
  1. 6
    Attkisson LLC
    1.0%
  2. 7
    Lovely
    0.4%
  3. 8
    John Price
    0.0%
  4. 9
    Stanley Law Group
    0.0%
  5. 10
    Whitley
    0.0%
  6. 11
    Stewart Law Offices
    0.0%
  7. 12
    Lovely
    0.0%
  8. 13
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  9. 14
    McWhirter, Bellinger & Associates
    0.0%
  10. 15
    Morris Law LLC
    0.0%
Dish Streaming
vMVPD
9.0M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    38.1%
  2. 2
    George Sink, P A
    27.6%
  3. 3
    Joye
    14.0%
  4. 4
    Anastopoulo
    5.6%
  5. 5
    Lovely
    4.6%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    3.4%
  2. 7
    McCall
    2.2%
  3. 8
    Morris Law LLC
    1.3%
  4. 9
    Maguire
    0.5%
  5. 10
    Lovely
    0.4%
  6. 11
    LawyerLisa
    0.4%
  7. 12
    Attkisson LLC
    0.3%
  8. 13
    Tatum & Atkinson
    0.3%
  9. 14
    Moore & Associates Insurance
    0.2%
  10. 15
    Weaver
    0.2%
  11. 16
    Whitley
    0.2%
  12. 17
    Riddle & Riddle
    0.1%
  13. 18
    Hardison & Cochran
    0.1%
  14. 19
    Axelrod & Associates PA
    0.1%
  15. 20
    Stanley Law Group
    0.1%
  16. 21
    Stewart Law Offices
    0.1%
  17. 22
    Brent & Adams Associates
    0.1%
  18. 23
    Kellum
    0.1%
  19. 24
    Demayo Law Offices
    0.0%
  20. 25
    Commitment Results
    0.0%
  21. 26
    Anderson & Patterson
    0.0%
  22. 27
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  23. 28
    John Price
    0.0%
  24. 29
    McWhirter, Bellinger & Associates
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
YouTube App
Streaming App
6.4M market impressions · 30 of top 30 active
  1. 1
    George Sink, P A
    58.5%
  2. 2
    Morgan & Morgan
    25.9%
  3. 3
    Joye
    4.8%
  4. 4
    Stewart Law Offices
    4.4%
  5. 5
    Shelly Leeke
    1.2%
▸ Show all 30 analyzed competitors
  1. 6
    Anastopoulo
    1.1%
  2. 7
    Lovely
    0.7%
  3. 8
    Brent & Adams Associates
    0.6%
  4. 9
    Whitley
    0.5%
  5. 10
    Riddle & Riddle
    0.4%
  6. 11
    Kellum
    0.3%
  7. 12
    McCall
    0.2%
  8. 13
    Maguire
    0.2%
  9. 14
    Morris Law LLC
    0.2%
  10. 15
    Jeffcoat Firm Injury & Accident Lawyers
    0.2%
  11. 16
    Commitment Results
    0.2%
  12. 17
    Demayo Law Offices
    0.1%
  13. 18
    Tatum & Atkinson
    0.1%
  14. 19
    Lovely
    0.1%
  15. 20
    John Price
    0.1%
  16. 21
    Attkisson LLC
    0.0%
  17. 22
    Weaver
    0.0%
  18. 23
    Hardison & Cochran
    0.0%
  19. 24
    LawyerLisa
    0.0%
  20. 25
    Moore & Associates Insurance
    0.0%
  21. 26
    Axelrod & Associates PA
    0.0%
  22. 27
    Stanley Law Group
    0.0%
  23. 28
    McWhirter, Bellinger & Associates
    0.0%
  24. 29
    Anderson & Patterson
    0.0%
  25. 30
    The Wilson Law Group
    0.0%
FNC
6.2M market impressions · 13 of top 30 active
  1. 1
    Morgan & Morgan
    55.1%
  2. 2
    Joye
    27.0%
  3. 3
    Lovely
    8.2%
  4. 4
    Morris Law LLC
    4.7%
  5. 5
    Lovely
    2.8%
▸ Show all 13 analyzed competitors
  1. 6
    The Wilson Law Group
    1.4%
  2. 7
    Shelly Leeke
    0.5%
  3. 8
    George Sink, P A
    0.2%
  4. 9
    Stewart Law Offices
    0.1%
  5. 10
    Anastopoulo
    0.0%
  6. 11
    Maguire
    0.0%
  7. 12
    LawyerLisa
    0.0%
  8. 13
    Tatum & Atkinson
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Myrtle Beach market this period.

MMIL
For The People
Morgan & Morgan Injury Law Firm
Personal Injury
GSPA
Just Call
George Sink, P A Injury Lawyers
Personal Injury
MBA
Call Now
McWhirter, Bellinger & Associates
Personal Injury
LLFI
Call Us
Lovely Law Firm Injury Lawyers
Personal Injury
SLLF
Call Now
Shelly Leeke Law Firm
Personal Injury
ALF
Call Now
Anastopoulo Law Firm
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary