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Competitive Analysis — Greenville DMA · YTD

Greenville Market Competitive Analysis

234+ legal advertisers delivered an estimated 850M impressions of TV advertising in Greenville-Spartanburg-Asheville, SC/NC year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Greenville Market Impressions
850M
Year to date
Streaming Share
7%
59M of 850M total
Active Advertisers
234+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Greenville-Spartanburg-Asheville, SC/NC's legal category delivered an estimated 850M impressions year-to-date across 234+ active advertisers. By impressions, the market is roughly 91% Broadcast / 2% vMVPD / 7% CTV/Streaming.

Full Greenville Market (234+ Firms) · Impressions
91%
2%
7%
30 Competitors Analyzed · Impressions
93%
2%
5%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  84.4M – 277.6M impressions
1Morgan & Morgan Injury Law Firm250.8M8.1M18.7M277.6M
7%
2George Sink, P A Injury Lawyers168.5M2.7M10.5M181.7M
6%
3HawkLaw113.7M2.7M871K117.2M
1%
4Anastopoulo Law Firm109.4M1.3M728K111.4M
1%
5Shelly Leeke Law Firm81.7M1.9M884K84.4M
1%
Mid-Pack  ·  655K – 18.3M impressions
6Clardy Law Firm16.5M412K1.5M18.3M
8%
7Hawk Law Group15.8M505K328K16.6M
2%
8Stewart Law Offices3.4M634K2.9M6.9M
42%
9Attkisson Law Firm LLC4.1M42K56K4.2M
1%
10Smith & Beckey Injury Lawyers2.1M12K8K2.1M
0%
11Joye Law Firm292K170K1.5M2.0M
77%
12Mortgage Defense Line1.2M35K39K1.2M
3%
13Montlick Injury Attorneys37K346K477K861K
55%
14Sweet James Accident Attorney53K281K334K668K
50%
15Law Offices of Mark E. Salomone & Morelli485K18K151K655K
23%
Challengers  ·  187K – 556K impressions
16Joshua Schultz Law Firm515K12K30K556K
5%
17Kanoski Bresney425K6K13K445K
3%
18Garza Law Firm68215K428K444K
96%
19Boughter Sinak242K8K133K383K
35%
20Dennis Law Firm7K74K244K325K
75%
21Riddle & Riddle Injury Lawyers101K32K186K319K
58%
22Tatum & Atkinson131K89K88K308K
29%
23O'Connor Law208K8K75K291K
26%
24The Brown Firm3K63K177K243K
73%
25Rice Law Firm8K6K185K199K
93%
26Russ Brown Motorcycle Attorneys2277K188K195K
96%
27Daggett Shuler Attorneys at Law2K12K181K195K
93%
28LaHood Norton Law Group5K9K181K195K
93%
29Demayo Law Offices14K23K152K189K
81%
30Merriman Legal1K7K179K187K
96%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 234+ legal-advertiser market. 830M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
830M
Top 30 injury-law firms · all publishers, Greenville DMA
Dominant Publisher
WYFF
261.0M IMP · Morgan & Morgan owns 41% SOV
CTV Opportunity
Tubi TV App
3.1M IMP · top firm holds only 36% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.

Firms: Morgan & MorganGeorge Sink, P AHawkLawAnastopouloShelly LeekeClardyHawk Law GroupStewart Law OfficesAttkisson LLCSmith & BeckeyJoyeMortgage Defense LineMontlickSweet James Accident AttorneyLaw Offices of Mark E. Salomone & Morelli Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

WYFF
Broadcast
261.0M market impressions · 23 of top 30 active
  1. 1
    Morgan & Morgan
    41.2%
  2. 2
    George Sink, P A
    18.9%
  3. 3
    HawkLaw
    14.8%
  4. 4
    Anastopoulo
    13.8%
  5. 5
    Shelly Leeke
    6.8%
▸ Show all 23 analyzed competitors
  1. 6
    Clardy
    2.0%
  2. 7
    Hawk Law Group
    1.7%
  3. 8
    Attkisson LLC
    0.6%
  4. 9
    Joye
    0.0%
  5. 10
    Stewart Law Offices
    0.0%
  6. 11
    Law Offices of Mark E. Salomone & Morelli
    0.0%
  7. 12
    Sweet James Accident Attorney
    0.0%
  8. 13
    Montlick
    0.0%
  9. 14
    Rice
    0.0%
  10. 15
    Dennis
    0.0%
  11. 16
    O'Connor Law
    0.0%
  12. 17
    LaHood Norton Law Group
    0.0%
  13. 18
    Joshua Schultz
    0.0%
  14. 19
    Daggett Shuler Attorneys at Law
    0.0%
  15. 20
    Garza
    0.0%
  16. 21
    Smith & Beckey
    0.0%
  17. 22
    The Brown Firm
    0.0%
  18. 23
    Tatum & Atkinson
    0.0%
WHNS
Broadcast
184.5M market impressions · 20 of top 30 active
  1. 1
    Anastopoulo
    29.0%
  2. 2
    George Sink, P A
    23.3%
  3. 3
    Shelly Leeke
    15.2%
  4. 4
    Morgan & Morgan
    14.1%
  5. 5
    HawkLaw
    12.2%
▸ Show all 20 analyzed competitors
  1. 6
    Hawk Law Group
    2.2%
  2. 7
    Clardy
    1.8%
  3. 8
    Smith & Beckey
    1.1%
  4. 9
    Attkisson LLC
    0.7%
  5. 10
    Mortgage Defense Line
    0.3%
  6. 11
    Law Offices of Mark E. Salomone & Morelli
    0.0%
  7. 12
    Stewart Law Offices
    0.0%
  8. 13
    Kanoski Bresney
    0.0%
  9. 14
    Montlick
    0.0%
  10. 15
    Sweet James Accident Attorney
    0.0%
  11. 16
    Demayo Law Offices
    0.0%
  12. 17
    Joye
    0.0%
  13. 18
    The Brown Firm
    0.0%
  14. 19
    Dennis
    0.0%
  15. 20
    Tatum & Atkinson
    0.0%
WSPA
Broadcast
151.5M market impressions · 25 of top 30 active
  1. 1
    Morgan & Morgan
    35.3%
  2. 2
    George Sink, P A
    26.3%
  3. 3
    HawkLaw
    20.4%
  4. 4
    Shelly Leeke
    9.4%
  5. 5
    Clardy
    3.8%
▸ Show all 25 analyzed competitors
  1. 6
    Hawk Law Group
    2.1%
  2. 7
    Stewart Law Offices
    1.8%
  3. 8
    Joshua Schultz
    0.3%
  4. 9
    Mortgage Defense Line
    0.3%
  5. 10
    Law Offices of Mark E. Salomone & Morelli
    0.2%
  6. 11
    Anastopoulo
    0.0%
  7. 12
    Tatum & Atkinson
    0.0%
  8. 13
    Sweet James Accident Attorney
    0.0%
  9. 14
    Demayo Law Offices
    0.0%
  10. 15
    Joye
    0.0%
  11. 16
    Rice
    0.0%
  12. 17
    LaHood Norton Law Group
    0.0%
  13. 18
    Daggett Shuler Attorneys at Law
    0.0%
  14. 19
    Merriman Legal
    0.0%
  15. 20
    Boughter Sinak
    0.0%
  16. 21
    O'Connor Law
    0.0%
  17. 22
    Attkisson LLC
    0.0%
  18. 23
    The Brown Firm
    0.0%
  19. 24
    Riddle & Riddle
    0.0%
  20. 25
    Montlick
    0.0%
WLOS
Broadcast
96.2M market impressions · 20 of top 30 active
  1. 1
    Morgan & Morgan
    36.3%
  2. 2
    George Sink, P A
    19.0%
  3. 3
    Anastopoulo
    15.4%
  4. 4
    Shelly Leeke
    13.1%
  5. 5
    HawkLaw
    11.3%
▸ Show all 20 analyzed competitors
  1. 6
    Hawk Law Group
    2.2%
  2. 7
    Clardy
    0.9%
  3. 8
    Attkisson LLC
    0.8%
  4. 9
    Kanoski Bresney
    0.4%
  5. 10
    Boughter Sinak
    0.2%
  6. 11
    O'Connor Law
    0.2%
  7. 12
    Joye
    0.2%
  8. 13
    Montlick
    0.0%
  9. 14
    Sweet James Accident Attorney
    0.0%
  10. 15
    Stewart Law Offices
    0.0%
  11. 16
    Demayo Law Offices
    0.0%
  12. 17
    Dennis
    0.0%
  13. 18
    Joshua Schultz
    0.0%
  14. 19
    Tatum & Atkinson
    0.0%
  15. 20
    LaHood Norton Law Group
    0.0%
ELOS
25.1M market impressions · 13 of top 30 active
  1. 1
    George Sink, P A
    34.0%
  2. 2
    Morgan & Morgan
    33.4%
  3. 3
    Anastopoulo
    10.3%
  4. 4
    Shelly Leeke
    9.2%
  5. 5
    HawkLaw
    8.3%
▸ Show all 13 analyzed competitors
  1. 6
    Clardy
    1.8%
  2. 7
    Hawk Law Group
    1.3%
  3. 8
    Tatum & Atkinson
    0.4%
  4. 9
    Attkisson LLC
    0.4%
  5. 10
    Riddle & Riddle
    0.4%
  6. 11
    Stewart Law Offices
    0.3%
  7. 12
    Law Offices of Mark E. Salomone & Morelli
    0.2%
  8. 13
    Mortgage Defense Line
    0.0%
WYCW
Broadcast
24.6M market impressions · 16 of top 30 active
  1. 1
    George Sink, P A
    29.8%
  2. 2
    Morgan & Morgan
    25.5%
  3. 3
    Shelly Leeke
    25.1%
  4. 4
    HawkLaw
    14.9%
  5. 5
    Clardy
    1.7%
▸ Show all 16 analyzed competitors
  1. 6
    Hawk Law Group
    1.2%
  2. 7
    Mortgage Defense Line
    0.8%
  3. 8
    Stewart Law Offices
    0.8%
  4. 9
    Law Offices of Mark E. Salomone & Morelli
    0.3%
  5. 10
    Joshua Schultz
    0.1%
  6. 11
    Anastopoulo
    0.0%
  7. 12
    Boughter Sinak
    0.0%
  8. 13
    Montlick
    0.0%
  9. 14
    Sweet James Accident Attorney
    0.0%
  10. 15
    Rice
    0.0%
  11. 16
    Smith & Beckey
    0.0%
YouTube App
Streaming App
12.9M market impressions · 30 of top 30 active
  1. 1
    George Sink, P A
    55.2%
  2. 2
    Morgan & Morgan
    27.2%
  3. 3
    Stewart Law Offices
    6.0%
  4. 4
    Joye
    4.2%
  5. 5
    Shelly Leeke
    1.4%
▸ Show all 30 analyzed competitors
  1. 6
    Daggett Shuler Attorneys at Law
    0.8%
  2. 7
    Russ Brown Motorcycle Attorneys
    0.5%
  3. 8
    Merriman Legal
    0.5%
  4. 9
    HawkLaw
    0.5%
  5. 10
    LaHood Norton Law Group
    0.4%
  6. 11
    Hawk Law Group
    0.4%
  7. 12
    Rice
    0.4%
  8. 13
    Anastopoulo
    0.4%
  9. 14
    Sweet James Accident Attorney
    0.3%
  10. 15
    Garza
    0.3%
  11. 16
    The Brown Firm
    0.3%
  12. 17
    Boughter Sinak
    0.3%
  13. 18
    Montlick
    0.2%
  14. 19
    O'Connor Law
    0.1%
  15. 20
    Clardy
    0.1%
  16. 21
    Law Offices of Mark E. Salomone & Morelli
    0.1%
  17. 22
    Demayo Law Offices
    0.1%
  18. 23
    Tatum & Atkinson
    0.1%
  19. 24
    Kanoski Bresney
    0.0%
  20. 25
    Joshua Schultz
    0.0%
  21. 26
    Riddle & Riddle
    0.0%
  22. 27
    Mortgage Defense Line
    0.0%
  23. 28
    Dennis
    0.0%
  24. 29
    Attkisson LLC
    0.0%
  25. 30
    Smith & Beckey
    0.0%
YouTube TV App
vMVPD
9.4M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    42.6%
  2. 2
    HawkLaw
    17.5%
  3. 3
    George Sink, P A
    12.1%
  4. 4
    Shelly Leeke
    10.8%
  5. 5
    Anastopoulo
    7.8%
▸ Show all 30 analyzed competitors
  1. 6
    Hawk Law Group
    2.4%
  2. 7
    Clardy
    1.8%
  3. 8
    Montlick
    1.1%
  4. 9
    Sweet James Accident Attorney
    1.0%
  5. 10
    Stewart Law Offices
    0.8%
  6. 11
    Joye
    0.8%
  7. 12
    Dennis
    0.3%
  8. 13
    The Brown Firm
    0.2%
  9. 14
    Tatum & Atkinson
    0.2%
  10. 15
    Attkisson LLC
    0.1%
  11. 16
    Riddle & Riddle
    0.1%
  12. 17
    Garza
    0.1%
  13. 18
    Kanoski Bresney
    0.0%
  14. 19
    Demayo Law Offices
    0.0%
  15. 20
    Joshua Schultz
    0.0%
  16. 21
    LaHood Norton Law Group
    0.0%
  17. 22
    O'Connor Law
    0.0%
  18. 23
    Boughter Sinak
    0.0%
  19. 24
    Law Offices of Mark E. Salomone & Morelli
    0.0%
  20. 25
    Merriman Legal
    0.0%
  21. 26
    Smith & Beckey
    0.0%
  22. 27
    Rice
    0.0%
  23. 28
    Russ Brown Motorcycle Attorneys
    0.0%
  24. 29
    Daggett Shuler Attorneys at Law
    0.0%
  25. 30
    Mortgage Defense Line
    0.0%
Other App
Streaming App
7.6M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    73.5%
  2. 2
    George Sink, P A
    4.7%
  3. 3
    Clardy
    4.5%
  4. 4
    Joye
    3.4%
  5. 5
    Stewart Law Offices
    3.2%
▸ Show all 30 analyzed competitors
  1. 6
    HawkLaw
    2.5%
  2. 7
    Anastopoulo
    1.8%
  3. 8
    Shelly Leeke
    1.7%
  4. 9
    Sweet James Accident Attorney
    0.8%
  5. 10
    Riddle & Riddle
    0.8%
  6. 11
    Hawk Law Group
    0.7%
  7. 12
    Garza
    0.6%
  8. 13
    Montlick
    0.5%
  9. 14
    The Brown Firm
    0.2%
  10. 15
    Mortgage Defense Line
    0.2%
  11. 16
    Tatum & Atkinson
    0.1%
  12. 17
    Demayo Law Offices
    0.1%
  13. 18
    Law Offices of Mark E. Salomone & Morelli
    0.1%
  14. 19
    Merriman Legal
    0.1%
  15. 20
    Russ Brown Motorcycle Attorneys
    0.1%
  16. 21
    LaHood Norton Law Group
    0.1%
  17. 22
    Dennis
    0.1%
  18. 23
    Boughter Sinak
    0.1%
  19. 24
    Daggett Shuler Attorneys at Law
    0.1%
  20. 25
    Rice
    0.1%
  21. 26
    O'Connor Law
    0.0%
  22. 27
    Attkisson LLC
    0.0%
  23. 28
    Joshua Schultz
    0.0%
  24. 29
    Smith & Beckey
    0.0%
  25. 30
    Kanoski Bresney
    0.0%
EYFF
6.6M market impressions · 9 of top 30 active
  1. 1
    HawkLaw
    48.1%
  2. 2
    Anastopoulo
    24.2%
  3. 3
    Morgan & Morgan
    16.9%
  4. 4
    Hawk Law Group
    8.5%
  5. 5
    Attkisson LLC
    1.8%
▸ Show all 9 analyzed competitors
  1. 6
    Law Offices of Mark E. Salomone & Morelli
    0.5%
  2. 7
    George Sink, P A
    0.1%
  3. 8
    Stewart Law Offices
    0.0%
  4. 9
    LaHood Norton Law Group
    0.0%
Spectrum Streaming
vMVPD
4.4M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    31.6%
  2. 2
    George Sink, P A
    16.7%
  3. 3
    HawkLaw
    14.0%
  4. 4
    Stewart Law Offices
    10.7%
  5. 5
    Shelly Leeke
    9.1%
▸ Show all 30 analyzed competitors
  1. 6
    Anastopoulo
    5.3%
  2. 7
    Hawk Law Group
    4.8%
  3. 8
    Clardy
    4.3%
  4. 9
    Mortgage Defense Line
    0.7%
  5. 10
    Joye
    0.7%
  6. 11
    Attkisson LLC
    0.3%
  7. 12
    Tatum & Atkinson
    0.3%
  8. 13
    Law Offices of Mark E. Salomone & Morelli
    0.2%
  9. 14
    Riddle & Riddle
    0.2%
  10. 15
    Daggett Shuler Attorneys at Law
    0.2%
  11. 16
    Demayo Law Offices
    0.2%
  12. 17
    Sweet James Accident Attorney
    0.2%
  13. 18
    Smith & Beckey
    0.1%
  14. 19
    Garza
    0.1%
  15. 20
    Joshua Schultz
    0.1%
  16. 21
    LaHood Norton Law Group
    0.1%
  17. 22
    Russ Brown Motorcycle Attorneys
    0.1%
  18. 23
    Boughter Sinak
    0.1%
  19. 24
    Rice
    0.0%
  20. 25
    Montlick
    0.0%
  21. 26
    Merriman Legal
    0.0%
  22. 27
    O'Connor Law
    0.0%
  23. 28
    The Brown Firm
    0.0%
  24. 29
    Kanoski Bresney
    0.0%
  25. 30
    Dennis
    0.0%
FNC
3.9M market impressions · 14 of top 30 active
  1. 1
    Morgan & Morgan
    78.6%
  2. 2
    Hawk Law Group
    8.5%
  3. 3
    HawkLaw
    7.9%
  4. 4
    Stewart Law Offices
    3.0%
  5. 5
    Clardy
    1.4%
▸ Show all 14 analyzed competitors
  1. 6
    George Sink, P A
    0.2%
  2. 7
    Law Offices of Mark E. Salomone & Morelli
    0.1%
  3. 8
    Shelly Leeke
    0.1%
  4. 9
    Mortgage Defense Line
    0.0%
  5. 10
    Anastopoulo
    0.0%
  6. 11
    Joye
    0.0%
  7. 12
    Merriman Legal
    0.0%
  8. 13
    Attkisson LLC
    0.0%
  9. 14
    Garza
    0.0%
OTA
Broadcast
3.6M market impressions · 14 of top 30 active
  1. 1
    Morgan & Morgan
    29.4%
  2. 2
    George Sink, P A
    22.2%
  3. 3
    HawkLaw
    16.8%
  4. 4
    Shelly Leeke
    13.8%
  5. 5
    Anastopoulo
    12.8%
▸ Show all 14 analyzed competitors
  1. 6
    Clardy
    2.7%
  2. 7
    Hawk Law Group
    1.3%
  3. 8
    Attkisson LLC
    0.4%
  4. 9
    Stewart Law Offices
    0.4%
  5. 10
    Smith & Beckey
    0.1%
  6. 11
    Joshua Schultz
    0.0%
  7. 12
    Kanoski Bresney
    0.0%
  8. 13
    Boughter Sinak
    0.0%
  9. 14
    Joye
    0.0%
Amazon Fire
Device
3.6M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    53.7%
  2. 2
    George Sink, P A
    13.0%
  3. 3
    HawkLaw
    4.5%
  4. 4
    Stewart Law Offices
    4.3%
  5. 5
    Shelly Leeke
    3.9%
▸ Show all 30 analyzed competitors
  1. 6
    Montlick
    3.4%
  2. 7
    Anastopoulo
    3.3%
  3. 8
    Sweet James Accident Attorney
    2.9%
  4. 9
    Joye
    2.3%
  5. 10
    Clardy
    1.3%
  6. 11
    Garza
    1.1%
  7. 12
    Hawk Law Group
    0.9%
  8. 13
    Tatum & Atkinson
    0.8%
  9. 14
    The Brown Firm
    0.7%
  10. 15
    Dennis
    0.6%
  11. 16
    Riddle & Riddle
    0.4%
  12. 17
    Daggett Shuler Attorneys at Law
    0.4%
  13. 18
    Boughter Sinak
    0.3%
  14. 19
    Demayo Law Offices
    0.3%
  15. 20
    Merriman Legal
    0.3%
  16. 21
    LaHood Norton Law Group
    0.3%
  17. 22
    Law Offices of Mark E. Salomone & Morelli
    0.3%
  18. 23
    Russ Brown Motorcycle Attorneys
    0.2%
  19. 24
    Rice
    0.2%
  20. 25
    Attkisson LLC
    0.2%
  21. 26
    Joshua Schultz
    0.1%
  22. 27
    O'Connor Law
    0.1%
  23. 28
    Mortgage Defense Line
    0.1%
  24. 29
    Smith & Beckey
    0.0%
  25. 30
    Kanoski Bresney
    0.0%
Roku
Device
3.4M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    41.6%
  2. 2
    George Sink, P A
    20.9%
  3. 3
    Stewart Law Offices
    5.6%
  4. 4
    HawkLaw
    4.6%
  5. 5
    Anastopoulo
    4.0%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    4.0%
  2. 7
    Clardy
    2.7%
  3. 8
    Joye
    2.4%
  4. 9
    Dennis
    2.4%
  5. 10
    Garza
    2.1%
  6. 11
    Montlick
    2.0%
  7. 12
    Hawk Law Group
    1.4%
  8. 13
    Law Offices of Mark E. Salomone & Morelli
    1.2%
  9. 14
    Sweet James Accident Attorney
    1.1%
  10. 15
    Demayo Law Offices
    0.6%
  11. 16
    The Brown Firm
    0.4%
  12. 17
    Mortgage Defense Line
    0.3%
  13. 18
    LaHood Norton Law Group
    0.3%
  14. 19
    Attkisson LLC
    0.3%
  15. 20
    Russ Brown Motorcycle Attorneys
    0.3%
  16. 21
    Tatum & Atkinson
    0.3%
  17. 22
    Boughter Sinak
    0.3%
  18. 23
    Merriman Legal
    0.3%
  19. 24
    Rice
    0.2%
  20. 25
    Joshua Schultz
    0.2%
  21. 26
    Daggett Shuler Attorneys at Law
    0.2%
  22. 27
    Riddle & Riddle
    0.2%
  23. 28
    O'Connor Law
    0.1%
  24. 29
    Smith & Beckey
    0.1%
  25. 30
    Kanoski Bresney
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Greenville market this period.

MMIL
For The People
Morgan & Morgan Injury Law Firm
Personal Injury
GSPA
Just Call
George Sink, P A Injury Lawyers
Personal Injury
SLLF
Call Now
Shelly Leeke Law Firm
Personal Injury
ALF
Call Now
Anastopoulo Law Firm
Personal Injury
JLF
Call Now
Joye Law Firm
Personal Injury
H
No Fee Unless We Win
HawkLaw
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary