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Competitive Analysis — Columbia DMA · YTD

Columbia Market Competitive Analysis

135+ legal advertisers delivered an estimated 780M impressions of TV advertising in Columbia, SC year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Columbia Market Impressions
780M
Year to date
Streaming Share
8%
62M of 780M total
Active Advertisers
135+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Columbia, SC's legal category delivered an estimated 780M impressions year-to-date across 135+ active advertisers. By impressions, the market is roughly 82% Broadcast / 10% vMVPD / 8% CTV/Streaming.

Full Columbia Market (135+ Firms) · Impressions
82%
10%
8%
30 Competitors Analyzed · Impressions
82%
11%
7%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  74.3M – 180.2M impressions
1Morgan & Morgan Injury Law Firm147.7M16.8M15.7M180.2M
9%
2George Sink, P A Injury Lawyers115.8M14.5M11.8M142.2M
8%
3Miller Dawson Sigal & Ward The Thumbs Up Guys107.5M11.5M4.5M123.5M
4%
4McWhirter, Bellinger & Associates69.6M7.8M3.1M80.5M
4%
5Shelly Leeke Law Firm56.3M12.9M5.2M74.3M
7%
Mid-Pack  ·  2.8M – 68.8M impressions
6Joye Law Firm54.9M9.6M4.4M68.8M
6%
7Jeffcoat Firm Injury & Accident Lawyers25.4M4.0M2.5M31.9M
8%
8Anastopoulo Law Firm18.1M1.2M478K19.7M
2%
9Samuels Reynolds Law Firm10.5M554K194K11.3M
2%
10Stanley Law Group6.5M106K95K6.7M
1%
11Marc Brown Law Firm3.8M162K1.5M5.5M
28%
12LawyerLisa4.6M135K51K4.8M
1%
13Ecton Law Firm3.1M39K23K3.1M
1%
14Peake & Fowler2.3M61K523K2.9M
18%
15Stewart Law Offices341K652K1.9M2.8M
65%
Challengers  ·  110K – 2.3M impressions
16Atkins Law Firm1.6M477K188K2.3M
8%
17Dayson Shalabi Burket Law Firm1.8M222K77K2.1M
4%
18Claxton Law Firm1.9M12K13K2.0M
1%
19The Jeffcoat Firm1.3M330K109K1.8M
6%
20Rossington Law Offices870K24K756K1.6M
46%
21Attkisson Law Firm LLC1.3M67K29K1.4M
2%
22Johnson, Toal & Battiste Law Firm956K10K5K970K
0%
23Law Office of Ernest W Cromartie III65K4K807K876K
92%
24Young & Warr Attorneys At Law—2K515K517K
100%
25HawkLaw1K79K71K151K
47%
26Elizabeth Hunter Law123K13K13K149K
9%
27M Austin Jackson Attorney at Law9K77K44K130K
34%
28Hawk Law Group72730K93K124K
75%
29Rice Law Firm5453K112K116K
97%
30Kanner & Pintaluga (The Pain Guys)6363K107K110K
97%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 135+ legal-advertiser market. 772M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
772M
Top 30 injury-law firms · all publishers, Columbia DMA
Dominant Publisher
WIS
315.2M IMP · Morgan & Morgan owns 22% SOV
CTV Opportunity
Roku
9.6M IMP · top firm holds only 21% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 4% of top-30 impressions on any publisher shown above.

Firms: Morgan & MorganGeorge Sink, P AMiller Dawson Sigal & Ward The Thumbs Up GuysMcWhirter, Bellinger & AssociatesShelly LeekeJoyeJeffcoat Firm Injury & Accident LawyersAnastopouloSamuels ReynoldsStanley Law GroupMarc BrownLawyerLisaEctonPeake & FowlerStewart Law Offices Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

WIS
Broadcast
315.2M market impressions · 26 of top 30 active
  1. 1
    Morgan & Morgan
    21.5%
  2. 2
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    19.8%
  3. 3
    George Sink, P A
    15.5%
  4. 4
    McWhirter, Bellinger & Associates
    10.3%
  5. 5
    Joye
    8.1%
▸ Show all 26 analyzed competitors
  1. 6
    Shelly Leeke
    7.9%
  2. 7
    Anastopoulo
    5.5%
  3. 8
    Jeffcoat Firm Injury & Accident Lawyers
    3.2%
  4. 9
    Samuels Reynolds
    1.8%
  5. 10
    LawyerLisa
    1.4%
  6. 11
    Marc Brown
    1.2%
  7. 12
    Stanley Law Group
    1.1%
  8. 13
    Ecton
    1.0%
  9. 14
    Attkisson LLC
    0.4%
  10. 15
    Johnson, Toal & Battiste
    0.3%
  11. 16
    Rossington Law Offices
    0.3%
  12. 17
    Atkins
    0.2%
  13. 18
    Dayson Shalabi Burket
    0.2%
  14. 19
    The Jeffcoat Firm
    0.2%
  15. 20
    Elizabeth Hunter Law
    0.0%
  16. 21
    Law Office of Ernest W Cromartie III
    0.0%
  17. 22
    Stewart Law Offices
    0.0%
  18. 23
    Peake & Fowler
    0.0%
  19. 24
    HawkLaw
    0.0%
  20. 25
    Hawk Law Group
    0.0%
  21. 26
    M Austin Jackson Attorney at Law
    0.0%
WLTX
Broadcast
215.8M market impressions · 24 of top 30 active
  1. 1
    Morgan & Morgan
    24.7%
  2. 2
    George Sink, P A
    21.9%
  3. 3
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    14.0%
  4. 4
    McWhirter, Bellinger & Associates
    12.8%
  5. 5
    Shelly Leeke
    8.6%
▸ Show all 24 analyzed competitors
  1. 6
    Joye
    8.2%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    4.1%
  3. 8
    Samuels Reynolds
    1.6%
  4. 9
    Stanley Law Group
    1.3%
  5. 10
    Peake & Fowler
    1.0%
  6. 11
    Claxton
    0.9%
  7. 12
    Dayson Shalabi Burket
    0.4%
  8. 13
    The Jeffcoat Firm
    0.2%
  9. 14
    Atkins
    0.2%
  10. 15
    Anastopoulo
    0.2%
  11. 16
    Elizabeth Hunter Law
    0.0%
  12. 17
    Stewart Law Offices
    0.0%
  13. 18
    Attkisson LLC
    0.0%
  14. 19
    Rossington Law Offices
    0.0%
  15. 20
    Marc Brown
    0.0%
  16. 21
    LawyerLisa
    0.0%
  17. 22
    M Austin Jackson Attorney at Law
    0.0%
  18. 23
    HawkLaw
    0.0%
  19. 24
    Hawk Law Group
    0.0%
WOLO
Broadcast
32.3M market impressions · 19 of top 30 active
  1. 1
    Morgan & Morgan
    24.6%
  2. 2
    George Sink, P A
    23.2%
  3. 3
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    14.8%
  4. 4
    McWhirter, Bellinger & Associates
    10.7%
  5. 5
    Shelly Leeke
    10.3%
▸ Show all 19 analyzed competitors
  1. 6
    Joye
    9.7%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    5.1%
  3. 8
    Atkins
    0.8%
  4. 9
    Dayson Shalabi Burket
    0.3%
  5. 10
    The Jeffcoat Firm
    0.3%
  6. 11
    Anastopoulo
    0.1%
  7. 12
    M Austin Jackson Attorney at Law
    0.0%
  8. 13
    Stanley Law Group
    0.0%
  9. 14
    Samuels Reynolds
    0.0%
  10. 15
    LawyerLisa
    0.0%
  11. 16
    Marc Brown
    0.0%
  12. 17
    Stewart Law Offices
    0.0%
  13. 18
    Attkisson LLC
    0.0%
  14. 19
    Hawk Law Group
    0.0%
Spectrum Streaming
vMVPD
29.3M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    18.2%
  2. 2
    George Sink, P A
    17.4%
  3. 3
    Shelly Leeke
    16.0%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    14.9%
  5. 5
    Joye
    12.6%
▸ Show all 30 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    10.2%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    4.6%
  3. 8
    Stewart Law Offices
    1.5%
  4. 9
    Anastopoulo
    1.2%
  5. 10
    Samuels Reynolds
    1.1%
  6. 11
    Atkins
    0.6%
  7. 12
    The Jeffcoat Firm
    0.5%
  8. 13
    Dayson Shalabi Burket
    0.3%
  9. 14
    Marc Brown
    0.2%
  10. 15
    LawyerLisa
    0.2%
  11. 16
    Peake & Fowler
    0.1%
  12. 17
    Stanley Law Group
    0.1%
  13. 18
    Attkisson LLC
    0.1%
  14. 19
    Ecton
    0.0%
  15. 20
    Rossington Law Offices
    0.0%
  16. 21
    HawkLaw
    0.0%
  17. 22
    Elizabeth Hunter Law
    0.0%
  18. 23
    Hawk Law Group
    0.0%
  19. 24
    Claxton
    0.0%
  20. 25
    Law Office of Ernest W Cromartie III
    0.0%
  21. 26
    Johnson, Toal & Battiste
    0.0%
  22. 27
    Rice
    0.0%
  23. 28
    Kanner & Pintaluga (The Pain Guys)
    0.0%
  24. 29
    M Austin Jackson Attorney at Law
    0.0%
  25. 30
    Young & Warr Attorneys At Law
    0.0%
OTA
Broadcast
27.6M market impressions · 23 of top 30 active
  1. 1
    Morgan & Morgan
    20.9%
  2. 2
    George Sink, P A
    18.6%
  3. 3
    Shelly Leeke
    14.8%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    14.5%
  5. 5
    McWhirter, Bellinger & Associates
    11.9%
▸ Show all 23 analyzed competitors
  1. 6
    Joye
    10.3%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    4.7%
  3. 8
    Anastopoulo
    1.0%
  4. 9
    Atkins
    0.8%
  5. 10
    The Jeffcoat Firm
    0.5%
  6. 11
    Samuels Reynolds
    0.4%
  7. 12
    Stewart Law Offices
    0.3%
  8. 13
    Dayson Shalabi Burket
    0.3%
  9. 14
    LawyerLisa
    0.3%
  10. 15
    Marc Brown
    0.2%
  11. 16
    Stanley Law Group
    0.2%
  12. 17
    Peake & Fowler
    0.1%
  13. 18
    Attkisson LLC
    0.1%
  14. 19
    Claxton
    0.1%
  15. 20
    Ecton
    0.0%
  16. 21
    Rossington Law Offices
    0.0%
  17. 22
    Johnson, Toal & Battiste
    0.0%
  18. 23
    Elizabeth Hunter Law
    0.0%
YouTube TV App
vMVPD
20.3M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    25.5%
  2. 2
    George Sink, P A
    17.3%
  3. 3
    Shelly Leeke
    14.5%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    13.4%
  5. 5
    Joye
    11.0%
▸ Show all 30 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    8.2%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    5.1%
  3. 8
    Anastopoulo
    2.2%
  4. 9
    Atkins
    0.5%
  5. 10
    Samuels Reynolds
    0.5%
  6. 11
    Stewart Law Offices
    0.3%
  7. 12
    LawyerLisa
    0.3%
  8. 13
    Dayson Shalabi Burket
    0.2%
  9. 14
    Stanley Law Group
    0.2%
  10. 15
    HawkLaw
    0.1%
  11. 16
    Marc Brown
    0.1%
  12. 17
    Attkisson LLC
    0.1%
  13. 18
    Ecton
    0.1%
  14. 19
    M Austin Jackson Attorney at Law
    0.1%
  15. 20
    Hawk Law Group
    0.1%
  16. 21
    Peake & Fowler
    0.0%
  17. 22
    Rossington Law Offices
    0.0%
  18. 23
    Johnson, Toal & Battiste
    0.0%
  19. 24
    The Jeffcoat Firm
    0.0%
  20. 25
    Claxton
    0.0%
  21. 26
    Elizabeth Hunter Law
    0.0%
  22. 27
    Kanner & Pintaluga (The Pain Guys)
    0.0%
  23. 28
    Rice
    0.0%
  24. 29
    Law Office of Ernest W Cromartie III
    0.0%
  25. 30
    Young & Warr Attorneys At Law
    0.0%
DirecTV Streaming
vMVPD
17.2M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    19.7%
  2. 2
    George Sink, P A
    19.1%
  3. 3
    Shelly Leeke
    16.6%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    12.6%
  5. 5
    Joye
    11.9%
▸ Show all 30 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    10.1%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    5.3%
  3. 8
    Anastopoulo
    1.3%
  4. 9
    Atkins
    0.6%
  5. 10
    The Jeffcoat Firm
    0.6%
  6. 11
    Samuels Reynolds
    0.5%
  7. 12
    Stewart Law Offices
    0.4%
  8. 13
    Dayson Shalabi Burket
    0.3%
  9. 14
    HawkLaw
    0.2%
  10. 15
    M Austin Jackson Attorney at Law
    0.2%
  11. 16
    Marc Brown
    0.2%
  12. 17
    Stanley Law Group
    0.1%
  13. 18
    Peake & Fowler
    0.1%
  14. 19
    LawyerLisa
    0.1%
  15. 20
    Attkisson LLC
    0.1%
  16. 21
    Hawk Law Group
    0.1%
  17. 22
    Rossington Law Offices
    0.0%
  18. 23
    Ecton
    0.0%
  19. 24
    Elizabeth Hunter Law
    0.0%
  20. 25
    Claxton
    0.0%
  21. 26
    Johnson, Toal & Battiste
    0.0%
  22. 27
    Rice
    0.0%
  23. 28
    Law Office of Ernest W Cromartie III
    0.0%
  24. 29
    Kanner & Pintaluga (The Pain Guys)
    0.0%
  25. 30
    Young & Warr Attorneys At Law
    0.0%
Other App
Streaming App
16.8M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    35.1%
  2. 2
    George Sink, P A
    11.4%
  3. 3
    Shelly Leeke
    11.1%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    9.7%
  5. 5
    Joye
    8.8%
▸ Show all 30 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    5.5%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    3.8%
  3. 8
    Law Office of Ernest W Cromartie III
    3.5%
  4. 9
    Marc Brown
    2.7%
  5. 10
    Young & Warr Attorneys At Law
    1.8%
  6. 11
    Stewart Law Offices
    1.5%
  7. 12
    Rossington Law Offices
    1.5%
  8. 13
    Peake & Fowler
    1.0%
  9. 14
    Anastopoulo
    1.0%
  10. 15
    Samuels Reynolds
    0.5%
  11. 16
    Atkins
    0.3%
  12. 17
    Dayson Shalabi Burket
    0.1%
  13. 18
    Stanley Law Group
    0.1%
  14. 19
    LawyerLisa
    0.1%
  15. 20
    Kanner & Pintaluga (The Pain Guys)
    0.1%
  16. 21
    HawkLaw
    0.1%
  17. 22
    Attkisson LLC
    0.1%
  18. 23
    The Jeffcoat Firm
    0.0%
  19. 24
    Hawk Law Group
    0.0%
  20. 25
    M Austin Jackson Attorney at Law
    0.0%
  21. 26
    Ecton
    0.0%
  22. 27
    Rice
    0.0%
  23. 28
    Claxton
    0.0%
  24. 29
    Johnson, Toal & Battiste
    0.0%
  25. 30
    Elizabeth Hunter Law
    0.0%
WACH
Broadcast
16.1M market impressions · 18 of top 30 active
  1. 1
    Morgan & Morgan
    31.3%
  2. 2
    George Sink, P A
    20.2%
  3. 3
    Shelly Leeke
    12.6%
  4. 4
    Joye
    11.0%
  5. 5
    Jeffcoat Firm Injury & Accident Lawyers
    8.0%
▸ Show all 18 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    7.8%
  2. 7
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    4.5%
  3. 8
    Stanley Law Group
    1.7%
  4. 9
    Stewart Law Offices
    1.1%
  5. 10
    The Jeffcoat Firm
    0.5%
  6. 11
    Atkins
    0.4%
  7. 12
    Dayson Shalabi Burket
    0.3%
  8. 13
    Marc Brown
    0.2%
  9. 14
    Samuels Reynolds
    0.2%
  10. 15
    Peake & Fowler
    0.1%
  11. 16
    Anastopoulo
    0.1%
  12. 17
    M Austin Jackson Attorney at Law
    0.0%
  13. 18
    Elizabeth Hunter Law
    0.0%
WKTC
Broadcast
12.2M market impressions · 14 of top 30 active
  1. 1
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    34.3%
  2. 2
    Shelly Leeke
    24.6%
  3. 3
    Joye
    18.7%
  4. 4
    George Sink, P A
    15.6%
  5. 5
    McWhirter, Bellinger & Associates
    5.6%
▸ Show all 14 analyzed competitors
  1. 6
    Dayson Shalabi Burket
    0.9%
  2. 7
    Anastopoulo
    0.2%
  3. 8
    Morgan & Morgan
    0.1%
  4. 9
    Jeffcoat Firm Injury & Accident Lawyers
    0.0%
  5. 10
    Samuels Reynolds
    0.0%
  6. 11
    The Jeffcoat Firm
    0.0%
  7. 12
    Attkisson LLC
    0.0%
  8. 13
    Stewart Law Offices
    0.0%
  9. 14
    Peake & Fowler
    0.0%
Dish Streaming
vMVPD
11.2M market impressions · 28 of top 30 active
  1. 1
    Morgan & Morgan
    20.7%
  2. 2
    George Sink, P A
    17.9%
  3. 3
    Shelly Leeke
    16.7%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    14.8%
  5. 5
    Joye
    10.9%
▸ Show all 28 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    9.9%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    4.8%
  3. 8
    Anastopoulo
    1.2%
  4. 9
    Atkins
    0.6%
  5. 10
    The Jeffcoat Firm
    0.5%
  6. 11
    Stewart Law Offices
    0.4%
  7. 12
    Samuels Reynolds
    0.3%
  8. 13
    Dayson Shalabi Burket
    0.3%
  9. 14
    Marc Brown
    0.2%
  10. 15
    M Austin Jackson Attorney at Law
    0.2%
  11. 16
    LawyerLisa
    0.2%
  12. 17
    Stanley Law Group
    0.1%
  13. 18
    Peake & Fowler
    0.1%
  14. 19
    HawkLaw
    0.1%
  15. 20
    Attkisson LLC
    0.0%
  16. 21
    Hawk Law Group
    0.0%
  17. 22
    Rossington Law Offices
    0.0%
  18. 23
    Ecton
    0.0%
  19. 24
    Elizabeth Hunter Law
    0.0%
  20. 25
    Claxton
    0.0%
  21. 26
    Johnson, Toal & Battiste
    0.0%
  22. 27
    Rice
    0.0%
  23. 28
    Kanner & Pintaluga (The Pain Guys)
    0.0%
YouTube App
Streaming App
9.7M market impressions · 30 of top 30 active
  1. 1
    George Sink, P A
    50.3%
  2. 2
    Morgan & Morgan
    21.1%
  3. 3
    Marc Brown
    7.1%
  4. 4
    Jeffcoat Firm Injury & Accident Lawyers
    5.2%
  5. 5
    Stewart Law Offices
    4.3%
▸ Show all 30 analyzed competitors
  1. 6
    Joye
    4.0%
  2. 7
    Rossington Law Offices
    3.1%
  3. 8
    Shelly Leeke
    1.7%
  4. 9
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    1.1%
  5. 10
    McWhirter, Bellinger & Associates
    0.4%
  6. 11
    Anastopoulo
    0.4%
  7. 12
    Rice
    0.3%
  8. 13
    Hawk Law Group
    0.3%
  9. 14
    HawkLaw
    0.2%
  10. 15
    Kanner & Pintaluga (The Pain Guys)
    0.1%
  11. 16
    M Austin Jackson Attorney at Law
    0.1%
  12. 17
    Samuels Reynolds
    0.0%
  13. 18
    LawyerLisa
    0.0%
  14. 19
    Elizabeth Hunter Law
    0.0%
  15. 20
    Atkins
    0.0%
  16. 21
    Peake & Fowler
    0.0%
  17. 22
    Dayson Shalabi Burket
    0.0%
  18. 23
    Law Office of Ernest W Cromartie III
    0.0%
  19. 24
    Attkisson LLC
    0.0%
  20. 25
    Stanley Law Group
    0.0%
  21. 26
    Young & Warr Attorneys At Law
    0.0%
  22. 27
    Ecton
    0.0%
  23. 28
    Johnson, Toal & Battiste
    0.0%
  24. 29
    The Jeffcoat Firm
    0.0%
  25. 30
    Claxton
    0.0%
Roku
Device
9.6M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    20.9%
  2. 2
    George Sink, P A
    18.7%
  3. 3
    Shelly Leeke
    14.7%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    13.2%
  5. 5
    Joye
    10.4%
▸ Show all 30 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    9.5%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    5.5%
  3. 8
    Stewart Law Offices
    1.5%
  4. 9
    Anastopoulo
    1.0%
  5. 10
    Atkins
    0.7%
  6. 11
    Marc Brown
    0.7%
  7. 12
    The Jeffcoat Firm
    0.6%
  8. 13
    Samuels Reynolds
    0.5%
  9. 14
    Peake & Fowler
    0.4%
  10. 15
    Stanley Law Group
    0.3%
  11. 16
    Dayson Shalabi Burket
    0.2%
  12. 17
    Rossington Law Offices
    0.2%
  13. 18
    Law Office of Ernest W Cromartie III
    0.2%
  14. 19
    LawyerLisa
    0.2%
  15. 20
    Young & Warr Attorneys At Law
    0.2%
  16. 21
    Attkisson LLC
    0.1%
  17. 22
    Hawk Law Group
    0.1%
  18. 23
    Kanner & Pintaluga (The Pain Guys)
    0.1%
  19. 24
    M Austin Jackson Attorney at Law
    0.1%
  20. 25
    Ecton
    0.1%
  21. 26
    HawkLaw
    0.0%
  22. 27
    Claxton
    0.0%
  23. 28
    Rice
    0.0%
  24. 29
    Elizabeth Hunter Law
    0.0%
  25. 30
    Johnson, Toal & Battiste
    0.0%
Amazon Fire
Device
9.2M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    26.8%
  2. 2
    George Sink, P A
    18.0%
  3. 3
    Shelly Leeke
    13.6%
  4. 4
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    10.8%
  5. 5
    Joye
    10.4%
▸ Show all 30 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    8.6%
  2. 7
    Jeffcoat Firm Injury & Accident Lawyers
    5.3%
  3. 8
    Anastopoulo
    1.4%
  4. 9
    Stewart Law Offices
    1.3%
  5. 10
    Atkins
    0.6%
  6. 11
    Samuels Reynolds
    0.4%
  7. 12
    Marc Brown
    0.4%
  8. 13
    Stanley Law Group
    0.4%
  9. 14
    The Jeffcoat Firm
    0.4%
  10. 15
    Peake & Fowler
    0.2%
  11. 16
    Dayson Shalabi Burket
    0.2%
  12. 17
    Rossington Law Offices
    0.2%
  13. 18
    HawkLaw
    0.2%
  14. 19
    LawyerLisa
    0.1%
  15. 20
    M Austin Jackson Attorney at Law
    0.1%
  16. 21
    Kanner & Pintaluga (The Pain Guys)
    0.1%
  17. 22
    Hawk Law Group
    0.1%
  18. 23
    Attkisson LLC
    0.1%
  19. 24
    Ecton
    0.1%
  20. 25
    Claxton
    0.1%
  21. 26
    Young & Warr Attorneys At Law
    0.1%
  22. 27
    Rice
    0.1%
  23. 28
    Law Office of Ernest W Cromartie III
    0.1%
  24. 29
    Elizabeth Hunter Law
    0.0%
  25. 30
    Johnson, Toal & Battiste
    0.0%
ESPN
2.6M market impressions · 15 of top 30 active
  1. 1
    George Sink, P A
    34.1%
  2. 2
    Samuels Reynolds
    23.5%
  3. 3
    Jeffcoat Firm Injury & Accident Lawyers
    14.0%
  4. 4
    Joye
    12.7%
  5. 5
    Morgan & Morgan
    12.2%
▸ Show all 15 analyzed competitors
  1. 6
    McWhirter, Bellinger & Associates
    2.6%
  2. 7
    The Jeffcoat Firm
    0.3%
  3. 8
    Miller Dawson Sigal & Ward The Thumbs Up Guys
    0.2%
  4. 9
    Stewart Law Offices
    0.1%
  5. 10
    Shelly Leeke
    0.1%
  6. 11
    Marc Brown
    0.0%
  7. 12
    Stanley Law Group
    0.0%
  8. 13
    Anastopoulo
    0.0%
  9. 14
    Kanner & Pintaluga (The Pain Guys)
    0.0%
  10. 15
    Rice
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Columbia market this period.

MMIL
For The People
Morgan & Morgan Injury Law Firm
Personal Injury
GSPA
Call Now
George Sink, P A Injury Lawyers
Personal Injury
MBA
Call Us Today
McWhirter, Bellinger & Associates
Personal Injury
JLF
Just Call
Joye Law Firm
Personal Injury
JFIA
Call Now
Jeffcoat Firm Injury & Accident Lawyers
Personal Injury
SRLF
True Lawyers
Samuels Reynolds Law Firm
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary