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Competitive Analysis — Charleston DMA · YTD

Charleston Market Competitive Analysis

60+ legal advertisers delivered an estimated 477M impressions of TV advertising in Charleston, SC year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Charleston Market Impressions
477M
Year to date
Streaming Share
6%
28M of 477M total
Active Advertisers
60+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Charleston, SC's legal category delivered an estimated 477M impressions year-to-date across 60+ active advertisers. By impressions, the market is roughly 87% Broadcast / 7% vMVPD / 6% CTV/Streaming.

Full Charleston Market (60+ Firms) · Impressions
87%
7%
6%
30 Competitors Analyzed · Impressions
87%
7%
5%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  60.7M – 125.3M impressions
1Morgan & Morgan Injury Law Firm109.1M8.0M8.1M125.3M
6%
2George Sink, P A Injury Lawyers80.8M5.8M6.8M93.4M
7%
3Joye Law Firm67.5M7.1M2.7M77.4M
3%
4Shelly Leeke Law Firm59.0M5.8M1.8M66.6M
3%
5Anastopoulo Law Firm55.0M4.3M1.4M60.7M
2%
Mid-Pack  ·  2.0M – 11.7M impressions
6Hoffman Law Firm10.0M1.4M362K11.7M
3%
7John Price Law Firm5.2M538K489K6.2M
8%
8Clekis Law Firm4.2M166K70K4.4M
2%
9Trey Harrell3.9M62K299K4.3M
7%
10Attkisson Law Firm LLC3.8M235K84K4.2M
2%
11Wigger Law Firm2.6M47K65K2.7M
2%
12LawyerLisa2.6M61K22K2.7M
1%
13Rossington Law Offices1.3M45K1.2M2.6M
47%
14Stanley Law Group2.4M41K27K2.4M
1%
15Walter Hundley Law Firm1.7M239K61K2.0M
3%
Challengers  ·  101K – 1.8M impressions
16Christmas Injury Lawyers1.0M14K700K1.8M
40%
17Curry Law Firm1.2M118K78K1.4M
6%
18Dayson Shalabi Burket Law Firm1.1M67K22K1.2M
2%
19Lovely Law Firm Injury Lawyers427K255K224K905K
25%
20Stewart Law Offices47K54K803K905K
89%
21Gus Anastopoulo Law Firm151K80K340K571K
60%
22Marc Brown Law Firm422K12K34K468K
7%
23Maguire Law Firm151K126K104K381K
27%
24Morris Law LLC126K44K20K191K
10%
25McWhirter, Bellinger & Associates2K69K102K173K
59%
26Ted Law117K35K14K166K
8%
27Charlie Condon Law Firm154K3K988159K
1%
28McCall Law Firm32K66K29K127K
23%
29Lovely Law Firm32K36K36K104K
34%
30HawkLaw37866K35K101K
35%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 60+ legal-advertiser market. 475M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
475M
Top 30 injury-law firms · all publishers, Charleston DMA
Dominant Publisher
WCSC
184.7M IMP · Morgan & Morgan owns 27% SOV
CTV Opportunity
Roku
3.0M IMP · top firm holds only 26% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 8% of top-30 impressions on any publisher shown above.

Firms: Morgan & MorganGeorge Sink, P AJoyeShelly LeekeAnastopouloHoffmanJohn PriceClekisTrey HarrellAttkisson LLCWiggerLawyerLisaRossington Law OfficesStanley Law GroupWalter Hundley Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

WCSC
Broadcast
184.7M market impressions · 27 of top 30 active
  1. 1
    Morgan & Morgan
    26.5%
  2. 2
    George Sink, P A
    22.0%
  3. 3
    Anastopoulo
    16.1%
  4. 4
    Joye
    14.0%
  5. 5
    Shelly Leeke
    9.7%
▸ Show all 27 analyzed competitors
  1. 6
    Hoffman
    2.7%
  2. 7
    John Price
    1.8%
  3. 8
    Stanley Law Group
    1.2%
  4. 9
    Trey Harrell
    1.1%
  5. 10
    Attkisson LLC
    1.1%
  6. 11
    Clekis
    0.9%
  7. 12
    Walter Hundley
    0.8%
  8. 13
    Rossington Law Offices
    0.7%
  9. 14
    Christmas
    0.6%
  10. 15
    Dayson Shalabi Burket
    0.5%
  11. 16
    Wigger
    0.4%
  12. 17
    Lovely
    0.0%
  13. 18
    Morris Law LLC
    0.0%
  14. 19
    McCall
    0.0%
  15. 20
    Stewart Law Offices
    0.0%
  16. 21
    Curry
    0.0%
  17. 22
    Maguire
    0.0%
  18. 23
    LawyerLisa
    0.0%
  19. 24
    McWhirter, Bellinger & Associates
    0.0%
  20. 25
    Marc Brown
    0.0%
  21. 26
    Ted Law
    0.0%
  22. 27
    HawkLaw
    0.0%
WCBD
Broadcast
93.4M market impressions · 26 of top 30 active
  1. 1
    Morgan & Morgan
    32.3%
  2. 2
    Shelly Leeke
    20.7%
  3. 3
    George Sink, P A
    18.5%
  4. 4
    Joye
    17.3%
  5. 5
    LawyerLisa
    2.4%
▸ Show all 26 analyzed competitors
  1. 6
    Clekis
    2.3%
  2. 7
    Trey Harrell
    2.0%
  3. 8
    Wigger
    2.0%
  4. 9
    Hoffman
    1.1%
  5. 10
    John Price
    0.6%
  6. 11
    Marc Brown
    0.4%
  7. 12
    Anastopoulo
    0.1%
  8. 13
    Gus Anastopoulo
    0.1%
  9. 14
    Dayson Shalabi Burket
    0.1%
  10. 15
    Lovely
    0.1%
  11. 16
    Maguire
    0.0%
  12. 17
    Rossington Law Offices
    0.0%
  13. 18
    Stewart Law Offices
    0.0%
  14. 19
    Curry
    0.0%
  15. 20
    McCall
    0.0%
  16. 21
    Attkisson LLC
    0.0%
  17. 22
    McWhirter, Bellinger & Associates
    0.0%
  18. 23
    Lovely
    0.0%
  19. 24
    Charlie Condon
    0.0%
  20. 25
    Stanley Law Group
    0.0%
  21. 26
    Christmas
    0.0%
ECIV
62.1M market impressions · 20 of top 30 active
  1. 1
    Anastopoulo
    25.0%
  2. 2
    Morgan & Morgan
    23.3%
  3. 3
    George Sink, P A
    16.9%
  4. 4
    Shelly Leeke
    16.1%
  5. 5
    Joye
    13.6%
▸ Show all 20 analyzed competitors
  1. 6
    Hoffman
    2.7%
  2. 7
    Attkisson LLC
    1.9%
  3. 8
    Charlie Condon
    0.2%
  4. 9
    Dayson Shalabi Burket
    0.1%
  5. 10
    Lovely
    0.0%
  6. 11
    Walter Hundley
    0.0%
  7. 12
    Curry
    0.0%
  8. 13
    Stanley Law Group
    0.0%
  9. 14
    John Price
    0.0%
  10. 15
    Lovely
    0.0%
  11. 16
    Rossington Law Offices
    0.0%
  12. 17
    Clekis
    0.0%
  13. 18
    Wigger
    0.0%
  14. 19
    LawyerLisa
    0.0%
  15. 20
    Stewart Law Offices
    0.0%
WTAT
Broadcast
17.4M market impressions · 18 of top 30 active
  1. 1
    Joye
    22.1%
  2. 2
    George Sink, P A
    20.2%
  3. 3
    Shelly Leeke
    17.9%
  4. 4
    Morgan & Morgan
    14.3%
  5. 5
    Anastopoulo
    11.6%
▸ Show all 18 analyzed competitors
  1. 6
    John Price
    4.3%
  2. 7
    Hoffman
    3.8%
  3. 8
    Curry
    1.6%
  4. 9
    Clekis
    1.5%
  5. 10
    Attkisson LLC
    0.9%
  6. 11
    Stanley Law Group
    0.6%
  7. 12
    Ted Law
    0.5%
  8. 13
    Walter Hundley
    0.5%
  9. 14
    Dayson Shalabi Burket
    0.2%
  10. 15
    Gus Anastopoulo
    0.1%
  11. 16
    Rossington Law Offices
    0.1%
  12. 17
    Wigger
    0.0%
  13. 18
    Stewart Law Offices
    0.0%
OTA
Broadcast
13.5M market impressions · 22 of top 30 active
  1. 1
    Joye
    23.3%
  2. 2
    Shelly Leeke
    19.0%
  3. 3
    Morgan & Morgan
    16.6%
  4. 4
    George Sink, P A
    14.9%
  5. 5
    Anastopoulo
    13.7%
▸ Show all 22 analyzed competitors
  1. 6
    Hoffman
    4.3%
  2. 7
    Curry
    2.0%
  3. 8
    John Price
    1.9%
  4. 9
    Walter Hundley
    1.5%
  5. 10
    Clekis
    0.8%
  6. 11
    Attkisson LLC
    0.7%
  7. 12
    Gus Anastopoulo
    0.3%
  8. 13
    Dayson Shalabi Burket
    0.2%
  9. 14
    Stanley Law Group
    0.2%
  10. 15
    Ted Law
    0.2%
  11. 16
    Trey Harrell
    0.2%
  12. 17
    Rossington Law Offices
    0.1%
  13. 18
    LawyerLisa
    0.1%
  14. 19
    Wigger
    0.1%
  15. 20
    Christmas
    0.0%
  16. 21
    Marc Brown
    0.0%
  17. 22
    Charlie Condon
    0.0%
WCIV
Broadcast
12.4M market impressions · 13 of top 30 active
  1. 1
    Joye
    37.9%
  2. 2
    Anastopoulo
    29.0%
  3. 3
    Shelly Leeke
    18.7%
  4. 4
    George Sink, P A
    10.5%
  5. 5
    Attkisson LLC
    2.1%
▸ Show all 13 analyzed competitors
  1. 6
    Morgan & Morgan
    1.4%
  2. 7
    Dayson Shalabi Burket
    0.3%
  3. 8
    Stewart Law Offices
    0.2%
  4. 9
    Hoffman
    0.0%
  5. 10
    John Price
    0.0%
  6. 11
    Trey Harrell
    0.0%
  7. 12
    Clekis
    0.0%
  8. 13
    Gus Anastopoulo
    0.0%
YouTube TV App
vMVPD
10.6M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    25.4%
  2. 2
    Joye
    18.5%
  3. 3
    George Sink, P A
    17.1%
  4. 4
    Shelly Leeke
    16.4%
  5. 5
    Anastopoulo
    12.9%
▸ Show all 30 analyzed competitors
  1. 6
    Hoffman
    2.9%
  2. 7
    John Price
    1.7%
  3. 8
    Lovely
    0.8%
  4. 9
    Attkisson LLC
    0.7%
  5. 10
    HawkLaw
    0.4%
  6. 11
    Clekis
    0.4%
  7. 12
    Maguire
    0.4%
  8. 13
    LawyerLisa
    0.2%
  9. 14
    McWhirter, Bellinger & Associates
    0.2%
  10. 15
    McCall
    0.2%
  11. 16
    Trey Harrell
    0.2%
  12. 17
    Gus Anastopoulo
    0.2%
  13. 18
    Wigger
    0.2%
  14. 19
    Stanley Law Group
    0.2%
  15. 20
    Dayson Shalabi Burket
    0.2%
  16. 21
    Curry
    0.2%
  17. 22
    Stewart Law Offices
    0.1%
  18. 23
    Rossington Law Offices
    0.1%
  19. 24
    Lovely
    0.1%
  20. 25
    Morris Law LLC
    0.1%
  21. 26
    Ted Law
    0.1%
  22. 27
    Marc Brown
    0.0%
  23. 28
    Christmas
    0.0%
  24. 29
    Walter Hundley
    0.0%
  25. 30
    Charlie Condon
    0.0%
ECBD
7.8M market impressions · 11 of top 30 active
  1. 1
    Joye
    32.4%
  2. 2
    George Sink, P A
    26.1%
  3. 3
    Shelly Leeke
    25.4%
  4. 4
    Morgan & Morgan
    9.7%
  5. 5
    LawyerLisa
    5.1%
▸ Show all 11 analyzed competitors
  1. 6
    Dayson Shalabi Burket
    0.7%
  2. 7
    Clekis
    0.6%
  3. 8
    Marc Brown
    0.1%
  4. 9
    Morris Law LLC
    0.0%
  5. 10
    Lovely
    0.0%
  6. 11
    Stewart Law Offices
    0.0%
WWOR
Broadcast
7.6M market impressions · 14 of top 30 active
  1. 1
    Shelly Leeke
    21.0%
  2. 2
    Anastopoulo
    20.1%
  3. 3
    George Sink, P A
    18.3%
  4. 4
    Joye
    15.5%
  5. 5
    Morgan & Morgan
    13.0%
▸ Show all 14 analyzed competitors
  1. 6
    Curry
    7.5%
  2. 7
    John Price
    2.7%
  3. 8
    Attkisson LLC
    1.5%
  4. 9
    Hoffman
    0.2%
  5. 10
    Clekis
    0.2%
  6. 11
    Walter Hundley
    0.0%
  7. 12
    Rossington Law Offices
    0.0%
  8. 13
    Lovely
    0.0%
  9. 14
    Stanley Law Group
    0.0%
Spectrum Streaming
vMVPD
7.4M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    25.5%
  2. 2
    George Sink, P A
    20.9%
  3. 3
    Joye
    18.9%
  4. 4
    Shelly Leeke
    12.1%
  5. 5
    Anastopoulo
    11.4%
▸ Show all 30 analyzed competitors
  1. 6
    Hoffman
    2.8%
  2. 7
    Lovely
    2.0%
  3. 8
    Maguire
    1.0%
  4. 9
    John Price
    0.9%
  5. 10
    Attkisson LLC
    0.7%
  6. 11
    Walter Hundley
    0.5%
  7. 12
    McCall
    0.5%
  8. 13
    Morris Law LLC
    0.4%
  9. 14
    Clekis
    0.4%
  10. 15
    Lovely
    0.3%
  11. 16
    Curry
    0.3%
  12. 17
    LawyerLisa
    0.2%
  13. 18
    McWhirter, Bellinger & Associates
    0.2%
  14. 19
    Stewart Law Offices
    0.1%
  15. 20
    Trey Harrell
    0.1%
  16. 21
    Gus Anastopoulo
    0.1%
  17. 22
    Dayson Shalabi Burket
    0.1%
  18. 23
    Wigger
    0.1%
  19. 24
    Stanley Law Group
    0.1%
  20. 25
    Rossington Law Offices
    0.1%
  21. 26
    Ted Law
    0.1%
  22. 27
    Marc Brown
    0.0%
  23. 28
    Christmas
    0.0%
  24. 29
    HawkLaw
    0.0%
  25. 30
    Charlie Condon
    0.0%
XFINITY Streaming
vMVPD
6.9M market impressions · 30 of top 30 active
  1. 1
    Joye
    23.6%
  2. 2
    Shelly Leeke
    19.2%
  3. 3
    Morgan & Morgan
    18.9%
  4. 4
    George Sink, P A
    13.8%
  5. 5
    Anastopoulo
    12.2%
▸ Show all 30 analyzed competitors
  1. 6
    Hoffman
    5.5%
  2. 7
    John Price
    2.0%
  3. 8
    Walter Hundley
    1.2%
  4. 9
    Attkisson LLC
    0.7%
  5. 10
    Clekis
    0.6%
  6. 11
    Curry
    0.6%
  7. 12
    Gus Anastopoulo
    0.3%
  8. 13
    Dayson Shalabi Burket
    0.3%
  9. 14
    Stewart Law Offices
    0.2%
  10. 15
    Trey Harrell
    0.2%
  11. 16
    Rossington Law Offices
    0.2%
  12. 17
    Ted Law
    0.1%
  13. 18
    Wigger
    0.1%
  14. 19
    LawyerLisa
    0.1%
  15. 20
    Stanley Law Group
    0.1%
  16. 21
    Christmas
    0.0%
  17. 22
    Lovely
    0.0%
  18. 23
    Maguire
    0.0%
  19. 24
    Marc Brown
    0.0%
  20. 25
    Charlie Condon
    0.0%
  21. 26
    Morris Law LLC
    0.0%
  22. 27
    McCall
    0.0%
  23. 28
    HawkLaw
    0.0%
  24. 29
    Lovely
    0.0%
  25. 30
    McWhirter, Bellinger & Associates
    0.0%
Amazon Fire
Device
6.7M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    29.2%
  2. 2
    George Sink, P A
    19.6%
  3. 3
    Joye
    16.7%
  4. 4
    Shelly Leeke
    12.4%
  5. 5
    Anastopoulo
    10.4%
▸ Show all 30 analyzed competitors
  1. 6
    Hoffman
    2.4%
  2. 7
    Lovely
    1.6%
  3. 8
    John Price
    1.4%
  4. 9
    Stewart Law Offices
    0.9%
  5. 10
    Maguire
    0.8%
  6. 11
    Attkisson LLC
    0.6%
  7. 12
    Walter Hundley
    0.4%
  8. 13
    Clekis
    0.4%
  9. 14
    McWhirter, Bellinger & Associates
    0.3%
  10. 15
    Trey Harrell
    0.3%
  11. 16
    Curry
    0.3%
  12. 17
    Rossington Law Offices
    0.3%
  13. 18
    McCall
    0.3%
  14. 19
    Lovely
    0.2%
  15. 20
    Gus Anastopoulo
    0.2%
  16. 21
    Wigger
    0.2%
  17. 22
    Morris Law LLC
    0.2%
  18. 23
    Stanley Law Group
    0.2%
  19. 24
    Dayson Shalabi Burket
    0.2%
  20. 25
    LawyerLisa
    0.1%
  21. 26
    Christmas
    0.1%
  22. 27
    Ted Law
    0.1%
  23. 28
    HawkLaw
    0.1%
  24. 29
    Marc Brown
    0.0%
  25. 30
    Charlie Condon
    0.0%
YouTube App
Streaming App
6.5M market impressions · 30 of top 30 active
  1. 1
    George Sink, P A
    55.6%
  2. 2
    Morgan & Morgan
    17.4%
  3. 3
    Rossington Law Offices
    8.7%
  4. 4
    Gus Anastopoulo
    4.5%
  5. 5
    Stewart Law Offices
    3.7%
▸ Show all 30 analyzed competitors
  1. 6
    Joye
    3.6%
  2. 7
    John Price
    2.4%
  3. 8
    Shelly Leeke
    1.5%
  4. 9
    Trey Harrell
    0.9%
  5. 10
    Anastopoulo
    0.7%
  6. 11
    Hoffman
    0.5%
  7. 12
    HawkLaw
    0.2%
  8. 13
    Marc Brown
    0.1%
  9. 14
    Christmas
    0.0%
  10. 15
    Wigger
    0.0%
  11. 16
    Attkisson LLC
    0.0%
  12. 17
    Ted Law
    0.0%
  13. 18
    Clekis
    0.0%
  14. 19
    Curry
    0.0%
  15. 20
    Lovely
    0.0%
  16. 21
    Morris Law LLC
    0.0%
  17. 22
    LawyerLisa
    0.0%
  18. 23
    Dayson Shalabi Burket
    0.0%
  19. 24
    Stanley Law Group
    0.0%
  20. 25
    Maguire
    0.0%
  21. 26
    Walter Hundley
    0.0%
  22. 27
    McWhirter, Bellinger & Associates
    0.0%
  23. 28
    McCall
    0.0%
  24. 29
    Lovely
    0.0%
  25. 30
    Charlie Condon
    0.0%
DirecTV Streaming
vMVPD
5.8M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    21.9%
  2. 2
    Joye
    21.7%
  3. 3
    Shelly Leeke
    17.7%
  4. 4
    George Sink, P A
    15.0%
  5. 5
    Anastopoulo
    12.1%
▸ Show all 30 analyzed competitors
  1. 6
    Hoffman
    4.6%
  2. 7
    John Price
    1.6%
  3. 8
    Walter Hundley
    1.1%
  4. 9
    Attkisson LLC
    0.6%
  5. 10
    Clekis
    0.5%
  6. 11
    McWhirter, Bellinger & Associates
    0.4%
  7. 12
    Curry
    0.4%
  8. 13
    Gus Anastopoulo
    0.3%
  9. 14
    Lovely
    0.2%
  10. 15
    Dayson Shalabi Burket
    0.2%
  11. 16
    Rossington Law Offices
    0.2%
  12. 17
    Trey Harrell
    0.2%
  13. 18
    HawkLaw
    0.1%
  14. 19
    Ted Law
    0.1%
  15. 20
    LawyerLisa
    0.1%
  16. 21
    Stewart Law Offices
    0.1%
  17. 22
    Maguire
    0.1%
  18. 23
    Wigger
    0.1%
  19. 24
    Stanley Law Group
    0.1%
  20. 25
    McCall
    0.1%
  21. 26
    Christmas
    0.0%
  22. 27
    Morris Law LLC
    0.0%
  23. 28
    Lovely
    0.0%
  24. 29
    Marc Brown
    0.0%
  25. 30
    Charlie Condon
    0.0%
Other App
Streaming App
5.3M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    45.9%
  2. 2
    George Sink, P A
    10.8%
  3. 3
    Joye
    9.4%
  4. 4
    Christmas
    9.3%
  5. 5
    Rossington Law Offices
    7.9%
▸ Show all 30 analyzed competitors
  1. 6
    Shelly Leeke
    5.3%
  2. 7
    Anastopoulo
    5.1%
  3. 8
    Lovely
    1.3%
  4. 9
    Hoffman
    1.0%
  5. 10
    John Price
    0.7%
  6. 11
    Stewart Law Offices
    0.6%
  7. 12
    Trey Harrell
    0.6%
  8. 13
    Attkisson LLC
    0.3%
  9. 14
    Maguire
    0.3%
  10. 15
    Marc Brown
    0.2%
  11. 16
    Lovely
    0.2%
  12. 17
    Gus Anastopoulo
    0.2%
  13. 18
    Clekis
    0.1%
  14. 19
    McCall
    0.1%
  15. 20
    Stanley Law Group
    0.1%
  16. 21
    Curry
    0.1%
  17. 22
    Morris Law LLC
    0.1%
  18. 23
    Dayson Shalabi Burket
    0.1%
  19. 24
    LawyerLisa
    0.1%
  20. 25
    Wigger
    0.0%
  21. 26
    McWhirter, Bellinger & Associates
    0.0%
  22. 27
    Walter Hundley
    0.0%
  23. 28
    Ted Law
    0.0%
  24. 29
    HawkLaw
    0.0%
  25. 30
    Charlie Condon
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Charleston market this period.

MMIL
For The People
Morgan & Morgan Injury Law Firm
Personal Injury
GSPA
Just Call
George Sink, P A Injury Lawyers
Personal Injury
MBA
Call Now
McWhirter, Bellinger & Associates
Personal Injury
LLFI
Call Us
Lovely Law Firm Injury Lawyers
Personal Injury
RLO
My Honor
Rossington Law Offices
Personal Injury
JPLF
Call Me
John Price Law Firm
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary