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Competitive Analysis — Shreveport DMA · YTD

Shreveport Market Competitive Analysis

142+ legal advertisers delivered an estimated 206M impressions of TV advertising in Shreveport, LA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Shreveport Market Impressions
206M
Year to date
Streaming Share
15%
30M of 206M total
Active Advertisers
142+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Shreveport, LA's legal category delivered an estimated 206M impressions year-to-date across 142+ active advertisers. By impressions, the market is roughly 49% Broadcast / 36% vMVPD / 15% CTV/Streaming.

Full Shreveport Market (142+ Firms) · Impressions
49%
36%
15%
30 Competitors Analyzed · Impressions
51%
37%
12%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  5.3M – 74.0M impressions
1Dudley DeBosier Injury Lawyers39.5M28.9M5.6M74.0M
8%
2Gordon Mckernan Injury Attorneys37.3M25.8M9.6M72.7M
13%
3Morris Bart Attorneys At Law14.2M10.4M1.9M26.5M
7%
4Scott J Chafin3.3M2.5M535K6.3M
8%
5Morris & Dewett Injury Lawyers2.3M1.4M1.6M5.3M
31%
Mid-Pack  ·  180K – 4.8M impressions
6Jacqueline Scott & Associates2.1M2.2M486K4.8M
10%
7Rice & Kendig956K1.1M755K2.8M
27%
8Egenberg Trial Lawyers21K19K973K1.0M
96%
9Flint, Crawford & Cogburn489K379K79K946K
8%
10Edward Mouton Attorney at Law568K299K59K926K
6%
11Soyars & Soyars Accident Lawyers223K73K14K310K
5%
12Laborde Earles Law Firm56836K180K217K
83%
13Negem & Worthington5K154K36K195K
19%
14Donald D’Aunoy12K177K189K
94%
15Ted B Lyon & Associates8K173K180K
96%
Challengers  ·  104K – 144K impressions
16Juan LaFonta & Associates11K133K144K
92%
17Scott Vicknair Personal Injury Lawyers26K13K93K132K
70%
18Edward J Womac Jr & Associates9K120K129K
93%
19Dean Waite8K119K127K
94%
20John Michael Bailey Injury Lawyers38K71K109K
65%
21Rice Law Firm5684K104K109K
96%
22Edwards Law Firm4K104K108K
96%
23Merriman Legal9665K100K106K
94%
24Munley Law34113K92K106K
87%
25Anzalone & Doyle Trial Lawyers7K99K105K
94%
26Lowell Stanley Injury Lawyers2845K100K105K
95%
27Cantor Injury Law7955K99K105K
94%
28Russ Brown Motorcycle Attorneys2845K99K104K
95%
29Law Office of Donald D’Aunoy3K8K93K104K
90%
30Dean Waite Attorneys At Law13K91K104K
88%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 142+ legal-advertiser market. 198M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
198M
Top 30 injury-law firms · all publishers, Shreveport DMA
Dominant Publisher
OTA
47.6M IMP · Dudley DeBosier owns 39% SOV
CTV Opportunity
Amazon Fire
6.3M IMP · top firm holds only 37% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.

Firms: Dudley DeBosierGordon MckernanMorris Bart Attorneys At LawScott J ChafinMorris & DewettJacqueline Scott & AssociatesRice & KendigEgenberg Trial LawyersFlint, Crawford & CogburnEdward Mouton Attorney at LawSoyars & Soyars Accident LawyersLaborde EarlesNegem & WorthingtonDonald D’AunoyTed B Lyon & Associates Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

OTA
Broadcast
47.6M market impressions · 12 of top 30 active
  1. 1
    Dudley DeBosier
    39.4%
  2. 2
    Gordon Mckernan
    35.8%
  3. 3
    Morris Bart Attorneys At Law
    13.2%
  4. 4
    Scott J Chafin
    4.1%
  5. 5
    Jacqueline Scott & Associates
    2.8%
Show all 12 analyzed competitors
  1. 6
    Morris & Dewett
    2.4%
  2. 7
    Rice & Kendig
    1.2%
  3. 8
    Flint, Crawford & Cogburn
    0.5%
  4. 9
    Edward Mouton Attorney at Law
    0.4%
  5. 10
    Soyars & Soyars Accident Lawyers
    0.1%
  6. 11
    Egenberg Trial Lawyers
    0.0%
  7. 12
    Scott Vicknair Personal
    0.0%
DirecTV Streaming
vMVPD
21.7M market impressions · 29 of top 30 active
  1. 1
    Dudley DeBosier
    38.6%
  2. 2
    Gordon Mckernan
    36.4%
  3. 3
    Morris Bart Attorneys At Law
    13.0%
  4. 4
    Scott J Chafin
    4.4%
  5. 5
    Jacqueline Scott & Associates
    3.0%
Show all 29 analyzed competitors
  1. 6
    Morris & Dewett
    2.4%
  2. 7
    Rice & Kendig
    1.2%
  3. 8
    Flint, Crawford & Cogburn
    0.5%
  4. 9
    Negem & Worthington
    0.2%
  5. 10
    Soyars & Soyars Accident Lawyers
    0.1%
  6. 11
    Munley Law
    0.0%
  7. 12
    Egenberg Trial Lawyers
    0.0%
  8. 13
    Laborde Earles
    0.0%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    Edward Mouton Attorney at Law
    0.0%
  11. 16
    Donald D’Aunoy
    0.0%
  12. 17
    John Michael Bailey
    0.0%
  13. 18
    Dean Waite Attorneys At Law
    0.0%
  14. 19
    Juan LaFonta & Associates
    0.0%
  15. 20
    Anzalone & Doyle Trial Lawyers
    0.0%
  16. 21
    Dean Waite
    0.0%
  17. 22
    Law Office of Donald D’Aunoy
    0.0%
  18. 23
    Russ Brown Motorcycle Attorneys
    0.0%
  19. 24
    Edward J Womac Jr & Associates
    0.0%
  20. 25
    Merriman Legal
    0.0%
  21. 26
    Lowell Stanley
    0.0%
  22. 27
    Cantor Injury Law
    0.0%
  23. 28
    Rice
    0.0%
  24. 29
    Edwards
    0.0%
KTBS
Broadcast
19.2M market impressions · 14 of top 30 active
  1. 1
    Dudley DeBosier
    42.3%
  2. 2
    Gordon Mckernan
    36.8%
  3. 3
    Morris Bart Attorneys At Law
    19.4%
  4. 4
    Flint, Crawford & Cogburn
    1.1%
  5. 5
    Rice & Kendig
    0.1%
Show all 14 analyzed competitors
  1. 6
    Scott Vicknair Personal
    0.1%
  2. 7
    Morris & Dewett
    0.1%
  3. 8
    Law Office of Donald D’Aunoy
    0.0%
  4. 9
    Negem & Worthington
    0.0%
  5. 10
    Merriman Legal
    0.0%
  6. 11
    Scott J Chafin
    0.0%
  7. 12
    Laborde Earles
    0.0%
  8. 13
    Rice
    0.0%
  9. 14
    Russ Brown Motorcycle Attorneys
    0.0%
YouTube TV App
vMVPD
17.9M market impressions · 30 of top 30 active
  1. 1
    Dudley DeBosier
    43.9%
  2. 2
    Gordon Mckernan
    31.3%
  3. 3
    Morris Bart Attorneys At Law
    14.7%
  4. 4
    Jacqueline Scott & Associates
    3.1%
  5. 5
    Scott J Chafin
    2.2%
Show all 30 analyzed competitors
  1. 6
    Rice & Kendig
    2.0%
  2. 7
    Morris & Dewett
    1.1%
  3. 8
    Flint, Crawford & Cogburn
    0.6%
  4. 9
    Edward Mouton Attorney at Law
    0.5%
  5. 10
    Negem & Worthington
    0.2%
  6. 11
    Laborde Earles
    0.0%
  7. 12
    Ted B Lyon & Associates
    0.0%
  8. 13
    John Michael Bailey
    0.0%
  9. 14
    Juan LaFonta & Associates
    0.0%
  10. 15
    Egenberg Trial Lawyers
    0.0%
  11. 16
    Donald D’Aunoy
    0.0%
  12. 17
    Edward J Womac Jr & Associates
    0.0%
  13. 18
    Dean Waite
    0.0%
  14. 19
    Soyars & Soyars Accident Lawyers
    0.0%
  15. 20
    Law Office of Donald D’Aunoy
    0.0%
  16. 21
    Rice
    0.0%
  17. 22
    Munley Law
    0.0%
  18. 23
    Dean Waite Attorneys At Law
    0.0%
  19. 24
    Scott Vicknair Personal
    0.0%
  20. 25
    Anzalone & Doyle Trial Lawyers
    0.0%
  21. 26
    Merriman Legal
    0.0%
  22. 27
    Lowell Stanley
    0.0%
  23. 28
    Cantor Injury Law
    0.0%
  24. 29
    Russ Brown Motorcycle Attorneys
    0.0%
  25. 30
    Edwards
    0.0%
Dish Streaming
vMVPD
15.0M market impressions · 30 of top 30 active
  1. 1
    Dudley DeBosier
    38.5%
  2. 2
    Gordon Mckernan
    35.1%
  3. 3
    Morris Bart Attorneys At Law
    16.8%
  4. 4
    Jacqueline Scott & Associates
    2.8%
  5. 5
    Scott J Chafin
    2.1%
Show all 30 analyzed competitors
  1. 6
    Rice & Kendig
    1.6%
  2. 7
    Morris & Dewett
    1.3%
  3. 8
    Flint, Crawford & Cogburn
    0.6%
  4. 9
    Edward Mouton Attorney at Law
    0.5%
  5. 10
    Negem & Worthington
    0.3%
  6. 11
    Soyars & Soyars Accident Lawyers
    0.1%
  7. 12
    Laborde Earles
    0.1%
  8. 13
    John Michael Bailey
    0.1%
  9. 14
    Dean Waite Attorneys At Law
    0.1%
  10. 15
    Donald D’Aunoy
    0.0%
  11. 16
    Juan LaFonta & Associates
    0.0%
  12. 17
    Scott Vicknair Personal
    0.0%
  13. 18
    Dean Waite
    0.0%
  14. 19
    Egenberg Trial Lawyers
    0.0%
  15. 20
    Munley Law
    0.0%
  16. 21
    Cantor Injury Law
    0.0%
  17. 22
    Law Office of Donald D’Aunoy
    0.0%
  18. 23
    Lowell Stanley
    0.0%
  19. 24
    Anzalone & Doyle Trial Lawyers
    0.0%
  20. 25
    Merriman Legal
    0.0%
  21. 26
    Edward J Womac Jr & Associates
    0.0%
  22. 27
    Edwards
    0.0%
  23. 28
    Russ Brown Motorcycle Attorneys
    0.0%
  24. 29
    Rice
    0.0%
  25. 30
    Ted B Lyon & Associates
    0.0%
KSLA
Broadcast
12.9M market impressions · 11 of top 30 active
  1. 1
    Gordon Mckernan
    40.9%
  2. 2
    Dudley DeBosier
    38.8%
  3. 3
    Scott J Chafin
    10.0%
  4. 4
    Morris & Dewett
    5.4%
  5. 5
    Jacqueline Scott & Associates
    4.8%
Show all 11 analyzed competitors
  1. 6
    Morris Bart Attorneys At Law
    0.2%
  2. 7
    Law Office of Donald D’Aunoy
    0.0%
  3. 8
    Rice & Kendig
    0.0%
  4. 9
    Scott Vicknair Personal
    0.0%
  5. 10
    Laborde Earles
    0.0%
  6. 11
    Negem & Worthington
    0.0%
KTAL
Broadcast
12.6M market impressions · 10 of top 30 active
  1. 1
    Gordon Mckernan
    39.2%
  2. 2
    Dudley DeBosier
    37.4%
  3. 3
    Morris Bart Attorneys At Law
    18.6%
  4. 4
    Morris & Dewett
    2.5%
  5. 5
    Rice & Kendig
    1.4%
Show all 10 analyzed competitors
  1. 6
    Jacqueline Scott & Associates
    0.3%
  2. 7
    Soyars & Soyars Accident Lawyers
    0.3%
  3. 8
    Flint, Crawford & Cogburn
    0.3%
  4. 9
    Negem & Worthington
    0.0%
  5. 10
    Lowell Stanley
    0.0%
XFINITY Streaming
vMVPD
11.7M market impressions · 29 of top 30 active
  1. 1
    Gordon Mckernan
    37.9%
  2. 2
    Dudley DeBosier
    36.2%
  3. 3
    Morris Bart Attorneys At Law
    12.1%
  4. 4
    Scott J Chafin
    5.1%
  5. 5
    Jacqueline Scott & Associates
    3.1%
Show all 29 analyzed competitors
  1. 6
    Morris & Dewett
    2.6%
  2. 7
    Rice & Kendig
    1.2%
  3. 8
    Edward Mouton Attorney at Law
    0.7%
  4. 9
    Flint, Crawford & Cogburn
    0.4%
  5. 10
    John Michael Bailey
    0.2%
  6. 11
    Soyars & Soyars Accident Lawyers
    0.1%
  7. 12
    Laborde Earles
    0.1%
  8. 13
    Edward J Womac Jr & Associates
    0.0%
  9. 14
    Egenberg Trial Lawyers
    0.0%
  10. 15
    Juan LaFonta & Associates
    0.0%
  11. 16
    Donald D’Aunoy
    0.0%
  12. 17
    Scott Vicknair Personal
    0.0%
  13. 18
    Anzalone & Doyle Trial Lawyers
    0.0%
  14. 19
    Munley Law
    0.0%
  15. 20
    Russ Brown Motorcycle Attorneys
    0.0%
  16. 21
    Dean Waite
    0.0%
  17. 22
    Law Office of Donald D’Aunoy
    0.0%
  18. 23
    Cantor Injury Law
    0.0%
  19. 24
    Lowell Stanley
    0.0%
  20. 25
    Dean Waite Attorneys At Law
    0.0%
  21. 26
    Edwards
    0.0%
  22. 27
    Merriman Legal
    0.0%
  23. 28
    Rice
    0.0%
  24. 29
    Negem & Worthington
    0.0%
Amazon Fire
Device
6.3M market impressions · 30 of top 30 active
  1. 1
    Dudley DeBosier
    36.6%
  2. 2
    Gordon Mckernan
    35.0%
  3. 3
    Morris Bart Attorneys At Law
    10.8%
  4. 4
    Morris & Dewett
    4.7%
  5. 5
    Scott J Chafin
    4.4%
Show all 30 analyzed competitors
  1. 6
    Jacqueline Scott & Associates
    3.3%
  2. 7
    Rice & Kendig
    1.5%
  3. 8
    Edward Mouton Attorney at Law
    0.5%
  4. 9
    Flint, Crawford & Cogburn
    0.4%
  5. 10
    Laborde Earles
    0.3%
  6. 11
    John Michael Bailey
    0.3%
  7. 12
    Edward J Womac Jr & Associates
    0.2%
  8. 13
    Donald D’Aunoy
    0.2%
  9. 14
    Juan LaFonta & Associates
    0.2%
  10. 15
    Egenberg Trial Lawyers
    0.2%
  11. 16
    Law Office of Donald D’Aunoy
    0.1%
  12. 17
    Scott Vicknair Personal
    0.1%
  13. 18
    Negem & Worthington
    0.1%
  14. 19
    Edwards
    0.1%
  15. 20
    Dean Waite
    0.1%
  16. 21
    Anzalone & Doyle Trial Lawyers
    0.1%
  17. 22
    Cantor Injury Law
    0.1%
  18. 23
    Merriman Legal
    0.1%
  19. 24
    Dean Waite Attorneys At Law
    0.1%
  20. 25
    Russ Brown Motorcycle Attorneys
    0.1%
  21. 26
    Soyars & Soyars Accident Lawyers
    0.1%
  22. 27
    Lowell Stanley
    0.1%
  23. 28
    Rice
    0.0%
  24. 29
    Munley Law
    0.0%
  25. 30
    Ted B Lyon & Associates
    0.0%
Other App
Streaming App
5.7M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    46.1%
  2. 2
    Dudley DeBosier
    14.8%
  3. 3
    Egenberg Trial Lawyers
    14.2%
  4. 4
    Morris & Dewett
    13.7%
  5. 5
    Morris Bart Attorneys At Law
    4.7%
Show all 30 analyzed competitors
  1. 6
    Rice & Kendig
    1.3%
  2. 7
    Scott J Chafin
    1.3%
  3. 8
    Jacqueline Scott & Associates
    1.2%
  4. 9
    Munley Law
    0.5%
  5. 10
    Scott Vicknair Personal
    0.3%
  6. 11
    Edward Mouton Attorney at Law
    0.2%
  7. 12
    Flint, Crawford & Cogburn
    0.2%
  8. 13
    Edward J Womac Jr & Associates
    0.2%
  9. 14
    Edwards
    0.2%
  10. 15
    Donald D’Aunoy
    0.1%
  11. 16
    Negem & Worthington
    0.1%
  12. 17
    Dean Waite
    0.1%
  13. 18
    Cantor Injury Law
    0.1%
  14. 19
    Juan LaFonta & Associates
    0.1%
  15. 20
    Laborde Earles
    0.1%
  16. 21
    Law Office of Donald D’Aunoy
    0.1%
  17. 22
    Anzalone & Doyle Trial Lawyers
    0.1%
  18. 23
    Lowell Stanley
    0.1%
  19. 24
    Dean Waite Attorneys At Law
    0.1%
  20. 25
    Russ Brown Motorcycle Attorneys
    0.1%
  21. 26
    Merriman Legal
    0.1%
  22. 27
    John Michael Bailey
    0.0%
  23. 28
    Rice
    0.0%
  24. 29
    Soyars & Soyars Accident Lawyers
    0.0%
  25. 30
    Ted B Lyon & Associates
    0.0%
KMSS
Broadcast
4.7M market impressions · 8 of top 30 active
  1. 1
    Gordon Mckernan
    32.4%
  2. 2
    Morris Bart Attorneys At Law
    26.5%
  3. 3
    Dudley DeBosier
    24.5%
  4. 4
    Edward Mouton Attorney at Law
    8.3%
  5. 5
    Rice & Kendig
    2.9%
Show all 8 analyzed competitors
  1. 6
    Soyars & Soyars Accident Lawyers
    2.8%
  2. 7
    Morris & Dewett
    1.5%
  3. 8
    Jacqueline Scott & Associates
    1.1%
Altice Streaming
vMVPD
4.4M market impressions · 30 of top 30 active
  1. 1
    Dudley DeBosier
    36.3%
  2. 2
    Gordon Mckernan
    35.9%
  3. 3
    Morris Bart Attorneys At Law
    14.6%
  4. 4
    Scott J Chafin
    4.4%
  5. 5
    Jacqueline Scott & Associates
    3.1%
Show all 30 analyzed competitors
  1. 6
    Morris & Dewett
    2.6%
  2. 7
    Rice & Kendig
    1.3%
  3. 8
    Edward Mouton Attorney at Law
    0.7%
  4. 9
    Flint, Crawford & Cogburn
    0.4%
  5. 10
    Negem & Worthington
    0.3%
  6. 11
    Soyars & Soyars Accident Lawyers
    0.2%
  7. 12
    Egenberg Trial Lawyers
    0.1%
  8. 13
    Laborde Earles
    0.0%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    Juan LaFonta & Associates
    0.0%
  11. 16
    Donald D’Aunoy
    0.0%
  12. 17
    Anzalone & Doyle Trial Lawyers
    0.0%
  13. 18
    John Michael Bailey
    0.0%
  14. 19
    Cantor Injury Law
    0.0%
  15. 20
    Law Office of Donald D’Aunoy
    0.0%
  16. 21
    Dean Waite Attorneys At Law
    0.0%
  17. 22
    Edward J Womac Jr & Associates
    0.0%
  18. 23
    Dean Waite
    0.0%
  19. 24
    Edwards
    0.0%
  20. 25
    Merriman Legal
    0.0%
  21. 26
    Munley Law
    0.0%
  22. 27
    Lowell Stanley
    0.0%
  23. 28
    Ted B Lyon & Associates
    0.0%
  24. 29
    Rice
    0.0%
  25. 30
    Russ Brown Motorcycle Attorneys
    0.0%
Roku
Device
4.1M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    38.4%
  2. 2
    Dudley DeBosier
    34.1%
  3. 3
    Morris Bart Attorneys At Law
    13.0%
  4. 4
    Morris & Dewett
    3.3%
  5. 5
    Scott J Chafin
    3.3%
Show all 30 analyzed competitors
  1. 6
    Jacqueline Scott & Associates
    2.7%
  2. 7
    Rice & Kendig
    1.6%
  3. 8
    Flint, Crawford & Cogburn
    0.5%
  4. 9
    Edward Mouton Attorney at Law
    0.3%
  5. 10
    Negem & Worthington
    0.3%
  6. 11
    Donald D’Aunoy
    0.3%
  7. 12
    Laborde Earles
    0.2%
  8. 13
    Egenberg Trial Lawyers
    0.2%
  9. 14
    Dean Waite
    0.2%
  10. 15
    Juan LaFonta & Associates
    0.2%
  11. 16
    Soyars & Soyars Accident Lawyers
    0.1%
  12. 17
    Law Office of Donald D’Aunoy
    0.1%
  13. 18
    John Michael Bailey
    0.1%
  14. 19
    Edwards
    0.1%
  15. 20
    Merriman Legal
    0.1%
  16. 21
    Anzalone & Doyle Trial Lawyers
    0.1%
  17. 22
    Edward J Womac Jr & Associates
    0.1%
  18. 23
    Scott Vicknair Personal
    0.1%
  19. 24
    Cantor Injury Law
    0.1%
  20. 25
    Dean Waite Attorneys At Law
    0.1%
  21. 26
    Russ Brown Motorcycle Attorneys
    0.1%
  22. 27
    Lowell Stanley
    0.1%
  23. 28
    Rice
    0.0%
  24. 29
    Munley Law
    0.0%
  25. 30
    Ted B Lyon & Associates
    0.0%
YouTube App
Streaming App
3.2M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    42.9%
  2. 2
    Rice & Kendig
    14.5%
  3. 3
    Dudley DeBosier
    10.3%
  4. 4
    Ted B Lyon & Associates
    5.1%
  5. 5
    Morris Bart Attorneys At Law
    3.6%
Show all 30 analyzed competitors
  1. 6
    Egenberg Trial Lawyers
    2.3%
  2. 7
    Laborde Earles
    2.1%
  3. 8
    Donald D’Aunoy
    1.6%
  4. 9
    Juan LaFonta & Associates
    1.5%
  5. 10
    Edward J Womac Jr & Associates
    1.2%
  6. 11
    Dean Waite Attorneys At Law
    1.2%
  7. 12
    Russ Brown Motorcycle Attorneys
    1.2%
  8. 13
    Merriman Legal
    1.2%
  9. 14
    Rice
    1.1%
  10. 15
    Jacqueline Scott & Associates
    1.0%
  11. 16
    Lowell Stanley
    1.0%
  12. 17
    Dean Waite
    1.0%
  13. 18
    Edwards
    0.9%
  14. 19
    Cantor Injury Law
    0.9%
  15. 20
    Munley Law
    0.9%
  16. 21
    Scott Vicknair Personal
    0.9%
  17. 22
    Law Office of Donald D’Aunoy
    0.8%
  18. 23
    Anzalone & Doyle Trial Lawyers
    0.7%
  19. 24
    John Michael Bailey
    0.7%
  20. 25
    Morris & Dewett
    0.6%
  21. 26
    Scott J Chafin
    0.5%
  22. 27
    Negem & Worthington
    0.1%
  23. 28
    Flint, Crawford & Cogburn
    0.1%
  24. 29
    Edward Mouton Attorney at Law
    0.0%
  25. 30
    Soyars & Soyars Accident Lawyers
    0.0%
TiVo Streaming
vMVPD
1.3M market impressions · 26 of top 30 active
  1. 1
    Dudley DeBosier
    37.8%
  2. 2
    Gordon Mckernan
    35.9%
  3. 3
    Morris Bart Attorneys At Law
    15.2%
  4. 4
    Scott J Chafin
    3.4%
  5. 5
    Jacqueline Scott & Associates
    2.6%
Show all 26 analyzed competitors
  1. 6
    Morris & Dewett
    1.9%
  2. 7
    Rice & Kendig
    1.7%
  3. 8
    Edward Mouton Attorney at Law
    0.6%
  4. 9
    Flint, Crawford & Cogburn
    0.4%
  5. 10
    Negem & Worthington
    0.2%
  6. 11
    Soyars & Soyars Accident Lawyers
    0.1%
  7. 12
    Egenberg Trial Lawyers
    0.1%
  8. 13
    Scott Vicknair Personal
    0.0%
  9. 14
    Donald D’Aunoy
    0.0%
  10. 15
    Rice
    0.0%
  11. 16
    John Michael Bailey
    0.0%
  12. 17
    Russ Brown Motorcycle Attorneys
    0.0%
  13. 18
    Dean Waite
    0.0%
  14. 19
    Munley Law
    0.0%
  15. 20
    Law Office of Donald D’Aunoy
    0.0%
  16. 21
    Juan LaFonta & Associates
    0.0%
  17. 22
    Edward J Womac Jr & Associates
    0.0%
  18. 23
    Merriman Legal
    0.0%
  19. 24
    Anzalone & Doyle Trial Lawyers
    0.0%
  20. 25
    Lowell Stanley
    0.0%
  21. 26
    Cantor Injury Law
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Shreveport market this period.

GMIA
Just Call Me
Gordon McKernan Injury Attorneys
Personal Injury
DDIL
Fight For You
Dudley DeBosier Injury Lawyers
Personal Injury
MBAA
One Call
Morris Bart Attorneys At Law
Personal Injury
MDIL
Call Now
Morris & Dewett Injury Lawyers
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary