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Competitive Analysis — New Orleans DMA · YTD

New Orleans Market Competitive Analysis

177+ legal advertisers delivered an estimated 1,172M impressions of TV advertising in New Orleans, LA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

New Orleans Market Impressions
1,172M
Year to date
Streaming Share
4%
43M of 1,172M total
Active Advertisers
177+
Legal-services firms in market
Competitive Landscape

Who's running — and where

New Orleans, LA's legal category delivered an estimated 1,172M impressions year-to-date across 177+ active advertisers. By impressions, the market is roughly 95% Broadcast / 2% vMVPD / 4% CTV/Streaming.

Full New Orleans Market (177+ Firms) · Impressions
95%
2%
4%
30 Competitors Analyzed · Impressions
96%
1%
3%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  42.2M – 403.4M impressions
1Morris Bart Attorneys At Law397.6M4.4M1.4M403.4M
0%
2Gordon Mckernan Injury Attorneys218.3M3.3M13.2M234.8M
6%
3Dudley DeBosier Injury Lawyers187.8M3.7M4.6M196.0M
2%
4Edward J Womac Jr & Associates101.5M930K3.3M105.6M
3%
5Spencer Calahan Injury Lawyers40.8M660K730K42.2M
2%
Mid-Pack  ·  5.9M – 38.6M impressions
6Chopin Law Firm38.2M244K149K38.6M
0%
7Scott Vicknair Personal Injury Lawyers18.5M315K1.2M20.0M
6%
8Juan LaFonta & Associates17.4M330K229K17.9M
1%
9Egenberg Trial Lawyers11.4M363K3.4M15.2M
22%
10Gibby Andry Law12.3M237K55K12.6M
0%
11Kirkpatrick & Associates12.0M187K45K12.2M
0%
12Womac Law Firm11.0M85K831K11.9M
7%
13Greg DiLeo Attorney At Law9.6M72K124K9.7M
1%
14Mike Brandner Injury Attorneys5.9M100K925K7.0M
13%
15Donald D’Aunoy5.4M95K437K5.9M
7%
Challengers  ·  447K – 4.6M impressions
16Law Office of Donald D’Aunoy4.1M58K416K4.6M
9%
17Law Offices of Chip Forstall4.2M50K254K4.5M
6%
18Greenberg & Bederman3.6M23K21K3.7M
1%
19Ron Austin Law3.2M83K34K3.3M
1%
20Riguer Silva Law Firm1.3M34K8K1.4M
1%
21Brigandi Law Firm1.1M38K9K1.2M
1%
22Miguel Elias Law948K135K25K1.1M
2%
23Burgos & Associates796K19K6K821K
1%
24Murphy Law Firm231K389K184K804K
23%
25Sardi Isaza Law751K40K9K800K
1%
26Redmann Law686K32K12K730K
2%
27Mansfield Melancon Injury Lawyers14K49K664K726K
91%
28Morris & Dewett Injury Lawyers68114K547K562K
97%
29Law Office Of Cristian P Silva463K17K18K498K
4%
30Laborde Earles Law Firm33K203K212K447K
47%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 177+ legal-advertiser market. 1,158M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
1,158M
Top 30 injury-law firms · all publishers, New Orleans DMA
Dominant Publisher
WVUE
467.2M IMP · Morris Bart Attorneys At Law owns 37% SOV
CTV Opportunity
Other App
11.6M IMP · top firm holds only 37% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 21% of top-30 impressions on any publisher shown above.

Firms: Morris Bart Attorneys At LawGordon MckernanDudley DeBosierEdward J Womac Jr & AssociatesSpencer CalahanChopinScott Vicknair PersonalJuan LaFonta & AssociatesEgenberg Trial LawyersGibby Andry LawKirkpatrick & AssociatesWomacGreg DiLeo Attorney At LawMike BrandnerDonald D’Aunoy Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

WVUE
Broadcast
467.2M market impressions · 22 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    36.9%
  2. 2
    Gordon Mckernan
    17.7%
  3. 3
    Dudley DeBosier
    11.5%
  4. 4
    Edward J Womac Jr & Associates
    9.8%
  5. 5
    Spencer Calahan
    7.1%
▸ Show all 22 analyzed competitors
  1. 6
    Chopin
    6.2%
  2. 7
    Scott Vicknair Personal
    2.7%
  3. 8
    Egenberg Trial Lawyers
    2.0%
  4. 9
    Kirkpatrick & Associates
    1.3%
  5. 10
    Womac
    1.1%
  6. 11
    Greg DiLeo Attorney At Law
    0.9%
  7. 12
    Gibby Andry Law
    0.9%
  8. 13
    Ron Austin Law
    0.6%
  9. 14
    Juan LaFonta & Associates
    0.5%
  10. 15
    Law Offices of Chip Forstall
    0.4%
  11. 16
    Law Office of Donald D’Aunoy
    0.2%
  12. 17
    Donald D’Aunoy
    0.1%
  13. 18
    Murphy
    0.0%
  14. 19
    Laborde Earles
    0.0%
  15. 20
    Mansfield Melancon
    0.0%
  16. 21
    Greenberg & Bederman
    0.0%
  17. 22
    Mike Brandner
    0.0%
WWL
Broadcast
237.3M market impressions · 24 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    34.5%
  2. 2
    Gordon Mckernan
    24.0%
  3. 3
    Dudley DeBosier
    18.7%
  4. 4
    Edward J Womac Jr & Associates
    7.7%
  5. 5
    Chopin
    3.7%
▸ Show all 24 analyzed competitors
  1. 6
    Juan LaFonta & Associates
    3.5%
  2. 7
    Mike Brandner
    1.4%
  3. 8
    Kirkpatrick & Associates
    1.4%
  4. 9
    Gibby Andry Law
    1.3%
  5. 10
    Scott Vicknair Personal
    1.1%
  6. 11
    Greg DiLeo Attorney At Law
    0.8%
  7. 12
    Womac
    0.8%
  8. 13
    Donald D’Aunoy
    0.5%
  9. 14
    Law Office of Donald D’Aunoy
    0.4%
  10. 15
    Law Offices of Chip Forstall
    0.2%
  11. 16
    Spencer Calahan
    0.0%
  12. 17
    Murphy
    0.0%
  13. 18
    Laborde Earles
    0.0%
  14. 19
    Mansfield Melancon
    0.0%
  15. 20
    Egenberg Trial Lawyers
    0.0%
  16. 21
    Morris & Dewett
    0.0%
  17. 22
    Ron Austin Law
    0.0%
  18. 23
    Law Office Of Cristian P Silva
    0.0%
  19. 24
    Greenberg & Bederman
    0.0%
WDSU
Broadcast
215.5M market impressions · 21 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    38.0%
  2. 2
    Dudley DeBosier
    22.0%
  3. 3
    Gordon Mckernan
    20.7%
  4. 4
    Edward J Womac Jr & Associates
    8.9%
  5. 5
    Spencer Calahan
    1.9%
▸ Show all 21 analyzed competitors
  1. 6
    Gibby Andry Law
    1.6%
  2. 7
    Greg DiLeo Attorney At Law
    1.3%
  3. 8
    Womac
    1.0%
  4. 9
    Kirkpatrick & Associates
    1.0%
  5. 10
    Donald D’Aunoy
    1.0%
  6. 11
    Scott Vicknair Personal
    0.7%
  7. 12
    Law Office of Donald D’Aunoy
    0.6%
  8. 13
    Egenberg Trial Lawyers
    0.5%
  9. 14
    Law Offices of Chip Forstall
    0.5%
  10. 15
    Greenberg & Bederman
    0.1%
  11. 16
    Murphy
    0.0%
  12. 17
    Laborde Earles
    0.0%
  13. 18
    Chopin
    0.0%
  14. 19
    Mike Brandner
    0.0%
  15. 20
    Juan LaFonta & Associates
    0.0%
  16. 21
    Ron Austin Law
    0.0%
WGNO
Broadcast
67.5M market impressions · 18 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    34.3%
  2. 2
    Dudley DeBosier
    25.1%
  3. 3
    Edward J Womac Jr & Associates
    15.7%
  4. 4
    Gordon Mckernan
    12.0%
  5. 5
    Spencer Calahan
    2.5%
▸ Show all 18 analyzed competitors
  1. 6
    Juan LaFonta & Associates
    2.4%
  2. 7
    Gibby Andry Law
    1.6%
  3. 8
    Mike Brandner
    1.5%
  4. 9
    Womac
    1.2%
  5. 10
    Scott Vicknair Personal
    1.2%
  6. 11
    Donald D’Aunoy
    1.2%
  7. 12
    Law Office of Donald D’Aunoy
    0.6%
  8. 13
    Greg DiLeo Attorney At Law
    0.5%
  9. 14
    Murphy
    0.2%
  10. 15
    Mansfield Melancon
    0.0%
  11. 16
    Laborde Earles
    0.0%
  12. 17
    Egenberg Trial Lawyers
    0.0%
  13. 18
    Kirkpatrick & Associates
    0.0%
WUPL
Broadcast
44.5M market impressions · 19 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    43.2%
  2. 2
    Gordon Mckernan
    25.1%
  3. 3
    Dudley DeBosier
    15.0%
  4. 4
    Edward J Womac Jr & Associates
    7.6%
  5. 5
    Juan LaFonta & Associates
    2.5%
▸ Show all 19 analyzed competitors
  1. 6
    Mike Brandner
    1.8%
  2. 7
    Womac
    1.2%
  3. 8
    Chopin
    0.7%
  4. 9
    Kirkpatrick & Associates
    0.7%
  5. 10
    Law Office of Donald D’Aunoy
    0.6%
  6. 11
    Gibby Andry Law
    0.4%
  7. 12
    Donald D’Aunoy
    0.4%
  8. 13
    Law Offices of Chip Forstall
    0.3%
  9. 14
    Scott Vicknair Personal
    0.3%
  10. 15
    Greg DiLeo Attorney At Law
    0.0%
  11. 16
    Ron Austin Law
    0.0%
  12. 17
    Spencer Calahan
    0.0%
  13. 18
    Murphy
    0.0%
  14. 19
    Laborde Earles
    0.0%
WNOL
Broadcast
38.6M market impressions · 14 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    40.4%
  2. 2
    Dudley DeBosier
    20.7%
  3. 3
    Gordon Mckernan
    14.3%
  4. 4
    Juan LaFonta & Associates
    9.5%
  5. 5
    Edward J Womac Jr & Associates
    7.8%
▸ Show all 14 analyzed competitors
  1. 6
    Spencer Calahan
    2.5%
  2. 7
    Mike Brandner
    1.7%
  3. 8
    Donald D’Aunoy
    1.0%
  4. 9
    Womac
    1.0%
  5. 10
    Scott Vicknair Personal
    0.6%
  6. 11
    Law Office of Donald D’Aunoy
    0.4%
  7. 12
    Gibby Andry Law
    0.0%
  8. 13
    Greg DiLeo Attorney At Law
    0.0%
  9. 14
    Kirkpatrick & Associates
    0.0%
EDSU
Broadcast
16.2M market impressions · 10 of top 30 active
  1. 1
    Gordon Mckernan
    39.2%
  2. 2
    Dudley DeBosier
    36.8%
  3. 3
    Greenberg & Bederman
    20.8%
  4. 4
    Spencer Calahan
    1.7%
  5. 5
    Scott Vicknair Personal
    0.8%
▸ Show all 10 analyzed competitors
  1. 6
    Egenberg Trial Lawyers
    0.6%
  2. 7
    Morris Bart Attorneys At Law
    0.1%
  3. 8
    Law Office of Donald D’Aunoy
    0.1%
  4. 9
    Donald D’Aunoy
    0.0%
  5. 10
    Mike Brandner
    0.0%
OTA
Broadcast
13.7M market impressions · 27 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    23.6%
  2. 2
    Dudley DeBosier
    21.4%
  3. 3
    Gordon Mckernan
    9.7%
  4. 4
    Edward J Womac Jr & Associates
    6.1%
  5. 5
    Egenberg Trial Lawyers
    5.6%
▸ Show all 27 analyzed competitors
  1. 6
    Spencer Calahan
    4.4%
  2. 7
    Miguel Elias Law
    3.9%
  3. 8
    Scott Vicknair Personal
    3.5%
  4. 9
    Gibby Andry Law
    2.2%
  5. 10
    Kirkpatrick & Associates
    2.2%
  6. 11
    Ron Austin Law
    1.9%
  7. 12
    Juan LaFonta & Associates
    1.8%
  8. 13
    Chopin
    1.7%
  9. 14
    Brigandi
    1.6%
  10. 15
    Riguer Silva
    1.6%
  11. 16
    Sardi Isaza Law
    1.4%
  12. 17
    Donald D’Aunoy
    1.3%
  13. 18
    Redmann Law
    1.1%
  14. 19
    Burgos & Associates
    0.9%
  15. 20
    Law Offices of Chip Forstall
    0.9%
  16. 21
    Mike Brandner
    0.8%
  17. 22
    Law Office Of Cristian P Silva
    0.7%
  18. 23
    Law Office of Donald D’Aunoy
    0.5%
  19. 24
    Womac
    0.5%
  20. 25
    Greg DiLeo Attorney At Law
    0.4%
  21. 26
    Greenberg & Bederman
    0.2%
  22. 27
    Murphy
    0.0%
Other App
Streaming App
11.6M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    37.5%
  2. 2
    Dudley DeBosier
    15.3%
  3. 3
    Egenberg Trial Lawyers
    14.9%
  4. 4
    Edward J Womac Jr & Associates
    10.6%
  5. 5
    Scott Vicknair Personal
    4.5%
▸ Show all 30 analyzed competitors
  1. 6
    Womac
    3.6%
  2. 7
    Morris Bart Attorneys At Law
    2.9%
  3. 8
    Morris & Dewett
    2.9%
  4. 9
    Mike Brandner
    2.1%
  5. 10
    Mansfield Melancon
    1.9%
  6. 11
    Spencer Calahan
    0.8%
  7. 12
    Law Office of Donald D’Aunoy
    0.7%
  8. 13
    Donald D’Aunoy
    0.6%
  9. 14
    Law Offices of Chip Forstall
    0.6%
  10. 15
    Murphy
    0.4%
  11. 16
    Juan LaFonta & Associates
    0.2%
  12. 17
    Chopin
    0.2%
  13. 18
    Gibby Andry Law
    0.1%
  14. 19
    Kirkpatrick & Associates
    0.1%
  15. 20
    Laborde Earles
    0.1%
  16. 21
    Ron Austin Law
    0.1%
  17. 22
    Miguel Elias Law
    0.1%
  18. 23
    Greg DiLeo Attorney At Law
    0.0%
  19. 24
    Brigandi
    0.0%
  20. 25
    Greenberg & Bederman
    0.0%
  21. 26
    Riguer Silva
    0.0%
  22. 27
    Redmann Law
    0.0%
  23. 28
    Law Office Of Cristian P Silva
    0.0%
  24. 29
    Sardi Isaza Law
    0.0%
  25. 30
    Burgos & Associates
    0.0%
YouTube App
Streaming App
9.4M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    61.5%
  2. 2
    Egenberg Trial Lawyers
    10.3%
  3. 3
    Edward J Womac Jr & Associates
    8.4%
  4. 4
    Mike Brandner
    3.7%
  5. 5
    Mansfield Melancon
    3.2%
▸ Show all 30 analyzed competitors
  1. 6
    Spencer Calahan
    2.9%
  2. 7
    Scott Vicknair Personal
    2.1%
  3. 8
    Dudley DeBosier
    1.2%
  4. 9
    Law Offices of Chip Forstall
    1.1%
  5. 10
    Morris Bart Attorneys At Law
    1.1%
  6. 11
    Womac
    0.9%
  7. 12
    Chopin
    0.8%
  8. 13
    Laborde Earles
    0.8%
  9. 14
    Juan LaFonta & Associates
    0.8%
  10. 15
    Donald D’Aunoy
    0.7%
  11. 16
    Law Office of Donald D’Aunoy
    0.3%
  12. 17
    Murphy
    0.1%
  13. 18
    Greenberg & Bederman
    0.1%
  14. 19
    Morris & Dewett
    0.1%
  15. 20
    Gibby Andry Law
    0.0%
  16. 21
    Law Office Of Cristian P Silva
    0.0%
  17. 22
    Kirkpatrick & Associates
    0.0%
  18. 23
    Greg DiLeo Attorney At Law
    0.0%
  19. 24
    Brigandi
    0.0%
  20. 25
    Redmann Law
    0.0%
  21. 26
    Miguel Elias Law
    0.0%
  22. 27
    Burgos & Associates
    0.0%
  23. 28
    Sardi Isaza Law
    0.0%
  24. 29
    Ron Austin Law
    0.0%
  25. 30
    Riguer Silva
    0.0%
WNJU
Broadcast
4.9M market impressions · 8 of top 30 active
  1. 1
    Riguer Silva
    22.3%
  2. 2
    Brigandi
    18.8%
  3. 3
    Burgos & Associates
    13.6%
  4. 4
    Sardi Isaza Law
    11.4%
  5. 5
    Redmann Law
    11.0%
▸ Show all 8 analyzed competitors
  1. 6
    Miguel Elias Law
    8.4%
  2. 7
    Law Office Of Cristian P Silva
    7.3%
  3. 8
    Law Offices of Chip Forstall
    7.2%
YouTube TV App
vMVPD
4.2M market impressions · 30 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    34.3%
  2. 2
    Gordon Mckernan
    21.6%
  3. 3
    Dudley DeBosier
    19.9%
  4. 4
    Edward J Womac Jr & Associates
    5.8%
  5. 5
    Spencer Calahan
    4.1%
▸ Show all 30 analyzed competitors
  1. 6
    Juan LaFonta & Associates
    2.1%
  2. 7
    Chopin
    1.9%
  3. 8
    Scott Vicknair Personal
    1.5%
  4. 9
    Murphy
    1.4%
  5. 10
    Gibby Andry Law
    1.3%
  6. 11
    Kirkpatrick & Associates
    1.1%
  7. 12
    Laborde Earles
    0.8%
  8. 13
    Egenberg Trial Lawyers
    0.7%
  9. 14
    Miguel Elias Law
    0.5%
  10. 15
    Mike Brandner
    0.5%
  11. 16
    Greg DiLeo Attorney At Law
    0.3%
  12. 17
    Mansfield Melancon
    0.3%
  13. 18
    Law Offices of Chip Forstall
    0.3%
  14. 19
    Donald D’Aunoy
    0.3%
  15. 20
    Ron Austin Law
    0.2%
  16. 21
    Womac
    0.2%
  17. 22
    Brigandi
    0.2%
  18. 23
    Riguer Silva
    0.1%
  19. 24
    Sardi Isaza Law
    0.1%
  20. 25
    Law Office of Donald D’Aunoy
    0.1%
  21. 26
    Redmann Law
    0.1%
  22. 27
    Law Office Of Cristian P Silva
    0.1%
  23. 28
    Burgos & Associates
    0.1%
  24. 29
    Morris & Dewett
    0.1%
  25. 30
    Greenberg & Bederman
    0.0%
DirecTV Streaming
vMVPD
3.6M market impressions · 30 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    26.7%
  2. 2
    Gordon Mckernan
    21.7%
  3. 3
    Dudley DeBosier
    21.2%
  4. 4
    Edward J Womac Jr & Associates
    5.8%
  5. 5
    Spencer Calahan
    3.6%
▸ Show all 30 analyzed competitors
  1. 6
    Laborde Earles
    3.4%
  2. 7
    Murphy
    2.1%
  3. 8
    Scott Vicknair Personal
    2.0%
  4. 9
    Juan LaFonta & Associates
    2.0%
  5. 10
    Gibby Andry Law
    1.8%
  6. 11
    Egenberg Trial Lawyers
    1.7%
  7. 12
    Chopin
    1.5%
  8. 13
    Kirkpatrick & Associates
    1.3%
  9. 14
    Miguel Elias Law
    0.9%
  10. 15
    Mike Brandner
    0.6%
  11. 16
    Womac
    0.6%
  12. 17
    Donald D’Aunoy
    0.5%
  13. 18
    Greg DiLeo Attorney At Law
    0.5%
  14. 19
    Law Office of Donald D’Aunoy
    0.3%
  15. 20
    Sardi Isaza Law
    0.2%
  16. 21
    Redmann Law
    0.2%
  17. 22
    Law Offices of Chip Forstall
    0.2%
  18. 23
    Brigandi
    0.2%
  19. 24
    Riguer Silva
    0.2%
  20. 25
    Morris & Dewett
    0.2%
  21. 26
    Mansfield Melancon
    0.2%
  22. 27
    Law Office Of Cristian P Silva
    0.1%
  23. 28
    Burgos & Associates
    0.1%
  24. 29
    Greenberg & Bederman
    0.1%
  25. 30
    Ron Austin Law
    0.1%
Tubi TV App
Streaming App
3.5M market impressions · 27 of top 30 active
  1. 1
    Gordon Mckernan
    29.0%
  2. 2
    Dudley DeBosier
    22.1%
  3. 3
    Edward J Womac Jr & Associates
    14.4%
  4. 4
    Egenberg Trial Lawyers
    8.3%
  5. 5
    Mike Brandner
    5.4%
▸ Show all 27 analyzed competitors
  1. 6
    Womac
    4.8%
  2. 7
    Law Office of Donald D’Aunoy
    3.1%
  3. 8
    Morris & Dewett
    2.6%
  4. 9
    Donald D’Aunoy
    2.6%
  5. 10
    Scott Vicknair Personal
    2.1%
  6. 11
    Mansfield Melancon
    2.0%
  7. 12
    Morris Bart Attorneys At Law
    1.3%
  8. 13
    Spencer Calahan
    0.7%
  9. 14
    Juan LaFonta & Associates
    0.6%
  10. 15
    Laborde Earles
    0.4%
  11. 16
    Law Offices of Chip Forstall
    0.2%
  12. 17
    Murphy
    0.1%
  13. 18
    Greenberg & Bederman
    0.1%
  14. 19
    Law Office Of Cristian P Silva
    0.1%
  15. 20
    Greg DiLeo Attorney At Law
    0.0%
  16. 21
    Gibby Andry Law
    0.0%
  17. 22
    Redmann Law
    0.0%
  18. 23
    Kirkpatrick & Associates
    0.0%
  19. 24
    Brigandi
    0.0%
  20. 25
    Chopin
    0.0%
  21. 26
    Miguel Elias Law
    0.0%
  22. 27
    Sardi Isaza Law
    0.0%
Cox Streaming
vMVPD
3.0M market impressions · 30 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    23.5%
  2. 2
    Dudley DeBosier
    23.1%
  3. 3
    Gordon Mckernan
    15.4%
  4. 4
    Edward J Womac Jr & Associates
    6.7%
  5. 5
    Egenberg Trial Lawyers
    6.1%
▸ Show all 30 analyzed competitors
  1. 6
    Scott Vicknair Personal
    3.6%
  2. 7
    Spencer Calahan
    3.2%
  3. 8
    Juan LaFonta & Associates
    2.3%
  4. 9
    Miguel Elias Law
    2.0%
  5. 10
    Chopin
    1.7%
  6. 11
    Gibby Andry Law
    1.5%
  7. 12
    Ron Austin Law
    1.4%
  8. 13
    Kirkpatrick & Associates
    1.2%
  9. 14
    Donald D’Aunoy
    1.1%
  10. 15
    Mike Brandner
    0.9%
  11. 16
    Womac
    0.9%
  12. 17
    Law Office of Donald D’Aunoy
    0.7%
  13. 18
    Greg DiLeo Attorney At Law
    0.6%
  14. 19
    Sardi Isaza Law
    0.6%
  15. 20
    Law Offices of Chip Forstall
    0.6%
  16. 21
    Brigandi
    0.5%
  17. 22
    Riguer Silva
    0.5%
  18. 23
    Redmann Law
    0.5%
  19. 24
    Murphy
    0.4%
  20. 25
    Burgos & Associates
    0.3%
  21. 26
    Law Office Of Cristian P Silva
    0.2%
  22. 27
    Laborde Earles
    0.2%
  23. 28
    Greenberg & Bederman
    0.2%
  24. 29
    Mansfield Melancon
    0.1%
  25. 30
    Morris & Dewett
    0.0%
Competitor Creative

The creative landscape

Active spots running in the New Orleans market this period.

GMIA
Just Call Me
Gordon McKernan Injury Attorneys
Personal Injury
DDIL
Fight For You
Dudley DeBosier Injury Lawyers
Personal Injury
MBAA
One Call
Morris Bart Attorneys At Law
Personal Injury
JLAA
Call Me
Juan LaFonta & Associates
Personal Injury
WLF
Victoria
Womac Law Firm
Personal Injury
GAL
Call Now
Gibby Andry Law
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary