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Competitive Analysis — Monroe / El Dorado DMA · YTD

Monroe / El Dorado Market Competitive Analysis

21+ legal advertisers delivered an estimated 67M impressions of TV advertising in Monroe, LA – El Dorado, AR year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Monroe / El Dorado Market Impressions
67M
Year to date
Streaming Share
17%
11M of 67M total
Active Advertisers
21+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Monroe, LA – El Dorado, AR's legal category delivered an estimated 67M impressions year-to-date across 21+ active advertisers. By impressions, the market is roughly 48% Broadcast / 35% vMVPD / 17% CTV/Streaming.

Full Monroe / El Dorado Market (21+ Firms) · Impressions
48%
35%
17%
30 Competitors Analyzed · Impressions
48%
35%
17%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  6.0M – 22.5M impressions
1Gordon Mckernan Injury Attorneys10.9M7.9M3.7M22.5M
16%
2Morris Bart Attorneys At Law7.3M4.5M673K12.4M
5%
3Creed & Creed Law4.7M5.7M1.0M11.4M
9%
4Downs Law Firm3.7M1.9M1.3M6.9M
19%
5James W. Spivey II2.7M1.7M1.6M6.0M
26%
Mid-Pack  ·  118K – 2.9M impressions
6E Orum Young1.4M1.1M426K2.9M
15%
7Parker Alexander Attorneys at Law484K403K276K1.2M
24%
8Morris & Dewett Injury Lawyers77K72K940K1.1M
86%
9Sam Henry IV Attorney at Law324K148K74K546K
14%
10Egenberg Trial Lawyers6257K489K497K
98%
11Dudley DeBosier Injury Lawyers6K147K231K385K
60%
12Flint, Crawford & Cogburn159K105K15K278K
5%
13Rice & Kendig—7K241K248K
97%
14Laborde Earles Law Firm27K52K92K171K
54%
15Guerriero & Guerriero Law Firm81K29K7K118K
6%
Challengers  ·  54K – 105K impressions
16Scott Vicknair Personal Injury Lawyers46K10K48K105K
46%
17Edward J Womac Jr & Associates—4K87K91K
95%
18Donald D’Aunoy—6K74K80K
92%
19Juan LaFonta & Associates—4K57K61K
93%
20William Gee Louisiana Injury Law Firm79613K43K56K
76%
21Dean Waite—5K49K54K
91%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 21+ legal-advertiser market. 67M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
67M
Top 30 injury-law firms · all publishers, Monroe / El Dorado DMA
Dominant Publisher
OTA
10.3M IMP · Gordon Mckernan owns 34% SOV
CTV Opportunity
Amazon Fire
1.6M IMP · top firm holds only 32% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 2% of top-30 impressions on any publisher shown above.

Firms: Gordon MckernanMorris Bart Attorneys At LawCreed & Creed LawDownsJames W. Spivey IIE Orum YoungParker Alexander Attorneys at LawMorris & DewettSam Henry IV Attorney at LawEgenberg Trial LawyersDudley DeBosierFlint, Crawford & CogburnRice & KendigLaborde EarlesGuerriero & Guerriero Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

OTA
Broadcast
10.3M market impressions · 14 of top 30 active
  1. 1
    Gordon Mckernan
    33.7%
  2. 2
    Morris Bart Attorneys At Law
    23.1%
  3. 3
    Creed & Creed Law
    20.1%
  4. 4
    James W. Spivey II
    8.2%
  5. 5
    Downs
    7.1%
▸ Show all 14 analyzed competitors
  1. 6
    E Orum Young
    4.8%
  2. 7
    Parker Alexander Attorneys at Law
    1.7%
  3. 8
    Flint, Crawford & Cogburn
    0.5%
  4. 9
    Sam Henry IV Attorney at Law
    0.3%
  5. 10
    Morris & Dewett
    0.2%
  6. 11
    Guerriero & Guerriero
    0.2%
  7. 12
    Laborde Earles
    0.0%
  8. 13
    Scott Vicknair Personal
    0.0%
  9. 14
    Egenberg Trial Lawyers
    0.0%
KNOE
Broadcast
9.7M market impressions · 11 of top 30 active
  1. 1
    Gordon Mckernan
    39.0%
  2. 2
    Downs
    24.0%
  3. 3
    Morris Bart Attorneys At Law
    17.2%
  4. 4
    Creed & Creed Law
    6.7%
  5. 5
    James W. Spivey II
    6.0%
▸ Show all 11 analyzed competitors
  1. 6
    E Orum Young
    5.1%
  2. 7
    Parker Alexander Attorneys at Law
    0.9%
  3. 8
    Morris & Dewett
    0.5%
  4. 9
    Sam Henry IV Attorney at Law
    0.3%
  5. 10
    Laborde Earles
    0.2%
  6. 11
    Dudley DeBosier
    0.0%
Dish Streaming
vMVPD
6.8M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    33.5%
  2. 2
    Morris Bart Attorneys At Law
    22.1%
  3. 3
    Creed & Creed Law
    21.6%
  4. 4
    James W. Spivey II
    7.2%
  5. 5
    Downs
    5.8%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    4.8%
  2. 7
    Parker Alexander Attorneys at Law
    1.8%
  3. 8
    Flint, Crawford & Cogburn
    0.8%
  4. 9
    Sam Henry IV Attorney at Law
    0.7%
  5. 10
    Dudley DeBosier
    0.7%
  6. 11
    Morris & Dewett
    0.3%
  7. 12
    Laborde Earles
    0.3%
  8. 13
    Guerriero & Guerriero
    0.2%
  9. 14
    Donald D’Aunoy
    0.0%
  10. 15
    William Gee Louisiana
    0.0%
  11. 16
    Egenberg Trial Lawyers
    0.0%
  12. 17
    Scott Vicknair Personal
    0.0%
  13. 18
    Rice & Kendig
    0.0%
  14. 19
    Dean Waite
    0.0%
  15. 20
    Juan LaFonta & Associates
    0.0%
  16. 21
    Edward J Womac Jr & Associates
    0.0%
XFINITY Streaming
vMVPD
6.2M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    34.8%
  2. 2
    Creed & Creed Law
    25.4%
  3. 3
    Morris Bart Attorneys At Law
    16.9%
  4. 4
    Downs
    8.0%
  5. 5
    James W. Spivey II
    7.0%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    4.5%
  2. 7
    Parker Alexander Attorneys at Law
    1.7%
  3. 8
    Sam Henry IV Attorney at Law
    0.5%
  4. 9
    Flint, Crawford & Cogburn
    0.4%
  5. 10
    Morris & Dewett
    0.4%
  6. 11
    Guerriero & Guerriero
    0.1%
  7. 12
    Dudley DeBosier
    0.1%
  8. 13
    Laborde Earles
    0.0%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    Egenberg Trial Lawyers
    0.0%
  11. 16
    Donald D’Aunoy
    0.0%
  12. 17
    Juan LaFonta & Associates
    0.0%
  13. 18
    Dean Waite
    0.0%
  14. 19
    Edward J Womac Jr & Associates
    0.0%
  15. 20
    William Gee Louisiana
    0.0%
  16. 21
    Rice & Kendig
    0.0%
KTVE
Broadcast
6.2M market impressions · 13 of top 30 active
  1. 1
    Gordon Mckernan
    33.2%
  2. 2
    Morris Bart Attorneys At Law
    27.3%
  3. 3
    Creed & Creed Law
    15.3%
  4. 4
    James W. Spivey II
    14.0%
  5. 5
    E Orum Young
    3.1%
▸ Show all 13 analyzed competitors
  1. 6
    Parker Alexander Attorneys at Law
    2.4%
  2. 7
    Sam Henry IV Attorney at Law
    2.1%
  3. 8
    Flint, Crawford & Cogburn
    1.7%
  4. 9
    Guerriero & Guerriero
    0.8%
  5. 10
    Laborde Earles
    0.0%
  6. 11
    Scott Vicknair Personal
    0.0%
  7. 12
    William Gee Louisiana
    0.0%
  8. 13
    Dudley DeBosier
    0.0%
YouTube TV App
vMVPD
4.8M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    33.2%
  2. 2
    Creed & Creed Law
    20.7%
  3. 3
    Morris Bart Attorneys At Law
    19.3%
  4. 4
    Downs
    8.9%
  5. 5
    James W. Spivey II
    7.6%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    5.3%
  2. 7
    Dudley DeBosier
    1.6%
  3. 8
    Parker Alexander Attorneys at Law
    1.5%
  4. 9
    Sam Henry IV Attorney at Law
    0.7%
  5. 10
    Flint, Crawford & Cogburn
    0.3%
  6. 11
    Laborde Earles
    0.3%
  7. 12
    William Gee Louisiana
    0.1%
  8. 13
    Morris & Dewett
    0.1%
  9. 14
    Guerriero & Guerriero
    0.1%
  10. 15
    Rice & Kendig
    0.1%
  11. 16
    Scott Vicknair Personal
    0.0%
  12. 17
    Edward J Womac Jr & Associates
    0.0%
  13. 18
    Juan LaFonta & Associates
    0.0%
  14. 19
    Dean Waite
    0.0%
  15. 20
    Donald D’Aunoy
    0.0%
  16. 21
    Egenberg Trial Lawyers
    0.0%
DirecTV Streaming
vMVPD
4.5M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    31.0%
  2. 2
    Creed & Creed Law
    29.3%
  3. 3
    Morris Bart Attorneys At Law
    15.5%
  4. 4
    Downs
    10.0%
  5. 5
    James W. Spivey II
    6.4%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    4.1%
  2. 7
    Parker Alexander Attorneys at Law
    1.8%
  3. 8
    Sam Henry IV Attorney at Law
    0.7%
  4. 9
    Dudley DeBosier
    0.4%
  5. 10
    Morris & Dewett
    0.4%
  6. 11
    Laborde Earles
    0.3%
  7. 12
    Scott Vicknair Personal
    0.1%
  8. 13
    Egenberg Trial Lawyers
    0.0%
  9. 14
    William Gee Louisiana
    0.0%
  10. 15
    Edward J Womac Jr & Associates
    0.0%
  11. 16
    Donald D’Aunoy
    0.0%
  12. 17
    Juan LaFonta & Associates
    0.0%
  13. 18
    Rice & Kendig
    0.0%
  14. 19
    Guerriero & Guerriero
    0.0%
  15. 20
    Dean Waite
    0.0%
  16. 21
    Flint, Crawford & Cogburn
    0.0%
Other App
Streaming App
3.9M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    35.2%
  2. 2
    Downs
    21.5%
  3. 3
    Morris & Dewett
    13.4%
  4. 4
    Egenberg Trial Lawyers
    10.3%
  5. 5
    James W. Spivey II
    7.2%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    4.5%
  2. 7
    Creed & Creed Law
    2.4%
  3. 8
    Morris Bart Attorneys At Law
    1.8%
  4. 9
    Rice & Kendig
    0.9%
  5. 10
    Dudley DeBosier
    0.9%
  6. 11
    Parker Alexander Attorneys at Law
    0.5%
  7. 12
    Edward J Womac Jr & Associates
    0.5%
  8. 13
    Scott Vicknair Personal
    0.3%
  9. 14
    Donald D’Aunoy
    0.1%
  10. 15
    Sam Henry IV Attorney at Law
    0.1%
  11. 16
    Laborde Earles
    0.1%
  12. 17
    Dean Waite
    0.1%
  13. 18
    Juan LaFonta & Associates
    0.1%
  14. 19
    Guerriero & Guerriero
    0.0%
  15. 20
    Flint, Crawford & Cogburn
    0.0%
  16. 21
    William Gee Louisiana
    0.0%
NNOE
2.5M market impressions · 12 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    29.7%
  2. 2
    Gordon Mckernan
    23.2%
  3. 3
    Downs
    19.2%
  4. 4
    Creed & Creed Law
    16.4%
  5. 5
    James W. Spivey II
    7.6%
▸ Show all 12 analyzed competitors
  1. 6
    Scott Vicknair Personal
    1.7%
  2. 7
    Parker Alexander Attorneys at Law
    1.5%
  3. 8
    Morris & Dewett
    0.4%
  4. 9
    E Orum Young
    0.3%
  5. 10
    Laborde Earles
    0.0%
  6. 11
    William Gee Louisiana
    0.0%
  7. 12
    Egenberg Trial Lawyers
    0.0%
KARD
Broadcast
2.1M market impressions · 9 of top 30 active
  1. 1
    Gordon Mckernan
    34.3%
  2. 2
    Morris Bart Attorneys At Law
    31.7%
  3. 3
    Creed & Creed Law
    12.0%
  4. 4
    James W. Spivey II
    9.1%
  5. 5
    Sam Henry IV Attorney at Law
    5.9%
▸ Show all 9 analyzed competitors
  1. 6
    E Orum Young
    5.9%
  2. 7
    Parker Alexander Attorneys at Law
    0.9%
  3. 8
    Guerriero & Guerriero
    0.2%
  4. 9
    Morris & Dewett
    0.0%
Amazon Fire
Device
1.6M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    31.7%
  2. 2
    Creed & Creed Law
    22.4%
  3. 3
    Morris Bart Attorneys At Law
    13.9%
  4. 4
    Downs
    7.6%
  5. 5
    James W. Spivey II
    6.2%
▸ Show all 21 analyzed competitors
  1. 6
    Morris & Dewett
    4.8%
  2. 7
    E Orum Young
    4.3%
  3. 8
    Dudley DeBosier
    3.1%
  4. 9
    Parker Alexander Attorneys at Law
    1.9%
  5. 10
    Laborde Earles
    1.0%
  6. 11
    Sam Henry IV Attorney at Law
    0.7%
  7. 12
    William Gee Louisiana
    0.5%
  8. 13
    Edward J Womac Jr & Associates
    0.4%
  9. 14
    Flint, Crawford & Cogburn
    0.3%
  10. 15
    Egenberg Trial Lawyers
    0.3%
  11. 16
    Donald D’Aunoy
    0.2%
  12. 17
    Juan LaFonta & Associates
    0.2%
  13. 18
    Dean Waite
    0.2%
  14. 19
    Guerriero & Guerriero
    0.1%
  15. 20
    Scott Vicknair Personal
    0.1%
  16. 21
    Rice & Kendig
    0.1%
Tubi TV App
Streaming App
1.5M market impressions · 21 of top 30 active
  1. 1
    James W. Spivey II
    38.9%
  2. 2
    Gordon Mckernan
    19.6%
  3. 3
    Morris & Dewett
    17.1%
  4. 4
    Downs
    10.0%
  5. 5
    Dudley DeBosier
    3.9%
▸ Show all 21 analyzed competitors
  1. 6
    Parker Alexander Attorneys at Law
    1.5%
  2. 7
    Morris Bart Attorneys At Law
    1.3%
  3. 8
    Creed & Creed Law
    1.2%
  4. 9
    Edward J Womac Jr & Associates
    1.2%
  5. 10
    Donald D’Aunoy
    1.0%
  6. 11
    Egenberg Trial Lawyers
    1.0%
  7. 12
    Juan LaFonta & Associates
    0.7%
  8. 13
    Laborde Earles
    0.7%
  9. 14
    Dean Waite
    0.6%
  10. 15
    Rice & Kendig
    0.5%
  11. 16
    Scott Vicknair Personal
    0.3%
  12. 17
    William Gee Louisiana
    0.2%
  13. 18
    E Orum Young
    0.2%
  14. 19
    Flint, Crawford & Cogburn
    0.0%
  15. 20
    Guerriero & Guerriero
    0.0%
  16. 21
    Sam Henry IV Attorney at Law
    0.0%
Roku
Device
1.4M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    34.3%
  2. 2
    Creed & Creed Law
    20.8%
  3. 3
    Morris Bart Attorneys At Law
    16.1%
  4. 4
    Downs
    7.4%
  5. 5
    James W. Spivey II
    6.1%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    4.8%
  2. 7
    Morris & Dewett
    2.5%
  3. 8
    Parker Alexander Attorneys at Law
    2.3%
  4. 9
    Sam Henry IV Attorney at Law
    1.6%
  5. 10
    Dudley DeBosier
    1.0%
  6. 11
    Laborde Earles
    1.0%
  7. 12
    Flint, Crawford & Cogburn
    0.4%
  8. 13
    Egenberg Trial Lawyers
    0.4%
  9. 14
    Donald D’Aunoy
    0.4%
  10. 15
    Rice & Kendig
    0.3%
  11. 16
    Edward J Womac Jr & Associates
    0.2%
  12. 17
    Scott Vicknair Personal
    0.2%
  13. 18
    Juan LaFonta & Associates
    0.2%
  14. 19
    Dean Waite
    0.2%
  15. 20
    Guerriero & Guerriero
    0.1%
  16. 21
    William Gee Louisiana
    0.1%
YouTube App
Streaming App
1.4M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    38.6%
  2. 2
    Rice & Kendig
    13.8%
  3. 3
    Creed & Creed Law
    12.0%
  4. 4
    Parker Alexander Attorneys at Law
    7.3%
  5. 5
    Morris Bart Attorneys At Law
    6.4%
▸ Show all 21 analyzed competitors
  1. 6
    Egenberg Trial Lawyers
    3.5%
  2. 7
    Laborde Earles
    2.1%
  3. 8
    Dudley DeBosier
    2.1%
  4. 9
    Donald D’Aunoy
    1.7%
  5. 10
    Sam Henry IV Attorney at Law
    1.7%
  6. 11
    William Gee Louisiana
    1.7%
  7. 12
    James W. Spivey II
    1.5%
  8. 13
    Juan LaFonta & Associates
    1.4%
  9. 14
    Edward J Womac Jr & Associates
    1.4%
  10. 15
    Downs
    1.4%
  11. 16
    Dean Waite
    1.0%
  12. 17
    Scott Vicknair Personal
    1.0%
  13. 18
    E Orum Young
    0.9%
  14. 19
    Morris & Dewett
    0.4%
  15. 20
    Flint, Crawford & Cogburn
    0.1%
  16. 21
    Guerriero & Guerriero
    0.0%
Altice Streaming
vMVPD
1.1M market impressions · 21 of top 30 active
  1. 1
    Gordon Mckernan
    33.9%
  2. 2
    Creed & Creed Law
    25.3%
  3. 3
    Morris Bart Attorneys At Law
    18.7%
  4. 4
    James W. Spivey II
    7.2%
  5. 5
    Downs
    6.8%
▸ Show all 21 analyzed competitors
  1. 6
    E Orum Young
    5.0%
  2. 7
    Parker Alexander Attorneys at Law
    1.4%
  3. 8
    Sam Henry IV Attorney at Law
    0.5%
  4. 9
    Flint, Crawford & Cogburn
    0.4%
  5. 10
    Dudley DeBosier
    0.2%
  6. 11
    Morris & Dewett
    0.2%
  7. 12
    William Gee Louisiana
    0.1%
  8. 13
    Guerriero & Guerriero
    0.1%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    Egenberg Trial Lawyers
    0.0%
  11. 16
    Dean Waite
    0.0%
  12. 17
    Donald D’Aunoy
    0.0%
  13. 18
    Laborde Earles
    0.0%
  14. 19
    Edward J Womac Jr & Associates
    0.0%
  15. 20
    Rice & Kendig
    0.0%
  16. 21
    Juan LaFonta & Associates
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Monroe market this period.

GMIA
Just Call Me
Gordon McKernan Injury Attorneys
Personal Injury
MBAA
One Call
Morris Bart Attorneys At Law
Personal Injury
DLF
Protecting You
Downs Law Firm
Personal Injury
MDIL
Call Now
Morris & Dewett Injury Lawyers
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary