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Competitive Analysis — Lake Charles DMA · YTD

Lake Charles Market Competitive Analysis

17+ legal advertisers delivered an estimated 39M impressions of TV advertising in Lake Charles, LA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Lake Charles Market Impressions
39M
Year to date
Streaming Share
17%
7M of 39M total
Active Advertisers
17+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Lake Charles, LA's legal category delivered an estimated 39M impressions year-to-date across 17+ active advertisers. By impressions, the market is roughly 44% Broadcast / 39% vMVPD / 17% CTV/Streaming.

Full Lake Charles Market (17+ Firms) · Impressions
44%
39%
17%
30 Competitors Analyzed · Impressions
44%
39%
17%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  2.2M – 14.3M impressions
1Gordon Mckernan Injury Attorneys6.5M4.9M3.0M14.3M
21%
2Morris Bart Attorneys At Law3.1M3.8M738K7.7M
10%
3Laborde Earles Law Firm2.6M2.4M666K5.7M
12%
4Baggett McCall Injury Attorneys2.3M1.6M259K4.2M
6%
5Cox Law Group1.1M939K141K2.2M
6%
Mid-Pack  ·  59K – 1.4M impressions
6Veron Bice Law Firm386K291K688K1.4M
50%
7Cox Law Firm510K445K77K1.0M
7%
8Calcasieu Parish District Attorney's Office350K416K67K833K
8%
9Morris & Dewett Injury Lawyers—5K481K486K
99%
10Egenberg Trial Lawyers—4K247K251K
98%
11Dudley DeBosier Injury Lawyers5K107K126K237K
53%
12Stutes & Lavergne Injury Attorneys201K30K6K237K
2%
13Glenn Armentor Law Corporation27K26K48K101K
48%
14Brian Caubarreaux & Associates22K50K19K91K
21%
15Scott Vicknair Personal Injury Lawyers28K6K25K59K
43%
Challengers  ·  51K – 52K impressions
16Edward J Womac Jr & Associates2733K48K52K
94%
17William Gee Louisiana Injury Law Firm86429K21K51K
41%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 17+ legal-advertiser market. 39M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
39M
Top 30 injury-law firms · all publishers, Lake Charles DMA
Dominant Publisher
KPLC
7.1M IMP · Gordon Mckernan owns 42% SOV
CTV Opportunity
Amazon Fire
1.2M IMP · top firm holds only 32% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.

Firms: Gordon MckernanMorris Bart Attorneys At LawLaborde EarlesBaggett McCallCox Law GroupVeron BiceCoxCalcasieu Parish District Attorney's OfficeMorris & DewettEgenberg Trial LawyersDudley DeBosierStutes & LavergneGlenn Armentor Law CorporationBrian Caubarreaux & AssociatesScott Vicknair Personal Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

KPLC
Broadcast
7.1M market impressions · 12 of top 30 active
  1. 1
    Gordon Mckernan
    42.2%
  2. 2
    Morris Bart Attorneys At Law
    17.8%
  3. 3
    Laborde Earles
    16.8%
  4. 4
    Baggett McCall
    8.8%
  5. 5
    Cox Law Group
    7.2%
▸ Show all 12 analyzed competitors
  1. 6
    Cox
    2.7%
  2. 7
    Calcasieu Parish District Attorney's Office
    2.3%
  3. 8
    Veron Bice
    2.2%
  4. 9
    Dudley DeBosier
    0.0%
  5. 10
    Glenn Armentor Law Corporation
    0.0%
  6. 11
    Brian Caubarreaux & Associates
    0.0%
  7. 12
    Edward J Womac Jr & Associates
    0.0%
Altice Streaming
vMVPD
4.6M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    33.4%
  2. 2
    Morris Bart Attorneys At Law
    24.7%
  3. 3
    Laborde Earles
    16.6%
  4. 4
    Baggett McCall
    10.4%
  5. 5
    Cox Law Group
    6.6%
▸ Show all 17 analyzed competitors
  1. 6
    Cox
    3.2%
  2. 7
    Calcasieu Parish District Attorney's Office
    2.7%
  3. 8
    Veron Bice
    1.8%
  4. 9
    Brian Caubarreaux & Associates
    0.3%
  5. 10
    Stutes & Lavergne
    0.2%
  6. 11
    Dudley DeBosier
    0.1%
  7. 12
    William Gee Louisiana
    0.1%
  8. 13
    Glenn Armentor Law Corporation
    0.0%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    Egenberg Trial Lawyers
    0.0%
  11. 16
    Morris & Dewett
    0.0%
  12. 17
    Edward J Womac Jr & Associates
    0.0%
DirecTV Streaming
vMVPD
4.6M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    31.2%
  2. 2
    Morris Bart Attorneys At Law
    25.0%
  3. 3
    Laborde Earles
    17.0%
  4. 4
    Baggett McCall
    9.8%
  5. 5
    Cox Law Group
    6.8%
▸ Show all 17 analyzed competitors
  1. 6
    Calcasieu Parish District Attorney's Office
    3.2%
  2. 7
    Cox
    3.0%
  3. 8
    Veron Bice
    1.9%
  4. 9
    Dudley DeBosier
    1.0%
  5. 10
    Brian Caubarreaux & Associates
    0.4%
  6. 11
    William Gee Louisiana
    0.3%
  7. 12
    Glenn Armentor Law Corporation
    0.3%
  8. 13
    Stutes & Lavergne
    0.1%
  9. 14
    Scott Vicknair Personal
    0.1%
  10. 15
    Morris & Dewett
    0.1%
  11. 16
    Egenberg Trial Lawyers
    0.1%
  12. 17
    Edward J Womac Jr & Associates
    0.0%
OTA
Broadcast
4.5M market impressions · 8 of top 30 active
  1. 1
    Gordon Mckernan
    28.2%
  2. 2
    Morris Bart Attorneys At Law
    24.0%
  3. 3
    Laborde Earles
    20.5%
  4. 4
    Baggett McCall
    8.7%
  5. 5
    Cox Law Group
    8.6%
▸ Show all 8 analyzed competitors
  1. 6
    Cox
    4.1%
  2. 7
    Calcasieu Parish District Attorney's Office
    3.5%
  3. 8
    Veron Bice
    2.5%
YouTube TV App
vMVPD
3.5M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    31.3%
  2. 2
    Morris Bart Attorneys At Law
    31.2%
  3. 3
    Laborde Earles
    14.1%
  4. 4
    Baggett McCall
    9.9%
  5. 5
    Cox Law Group
    4.4%
▸ Show all 17 analyzed competitors
  1. 6
    Cox
    3.1%
  2. 7
    Veron Bice
    2.6%
  3. 8
    Calcasieu Parish District Attorney's Office
    2.4%
  4. 9
    Dudley DeBosier
    0.5%
  5. 10
    Stutes & Lavergne
    0.2%
  6. 11
    Brian Caubarreaux & Associates
    0.1%
  7. 12
    Glenn Armentor Law Corporation
    0.1%
  8. 13
    Edward J Womac Jr & Associates
    0.0%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    William Gee Louisiana
    0.0%
  11. 16
    Egenberg Trial Lawyers
    0.0%
  12. 17
    Morris & Dewett
    0.0%
KVHP
Broadcast
2.3M market impressions · 10 of top 30 active
  1. 1
    Gordon Mckernan
    43.3%
  2. 2
    Morris Bart Attorneys At Law
    29.1%
  3. 3
    Baggett McCall
    15.0%
  4. 4
    Laborde Earles
    5.5%
  5. 5
    Cox Law Group
    3.5%
▸ Show all 10 analyzed competitors
  1. 6
    Cox
    2.5%
  2. 7
    Stutes & Lavergne
    0.9%
  3. 8
    Glenn Armentor Law Corporation
    0.2%
  4. 9
    Brian Caubarreaux & Associates
    0.1%
  5. 10
    Calcasieu Parish District Attorney's Office
    0.0%
Other App
Streaming App
2.2M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    43.7%
  2. 2
    Veron Bice
    23.9%
  3. 3
    Morris & Dewett
    13.9%
  4. 4
    Egenberg Trial Lawyers
    9.2%
  5. 5
    Morris Bart Attorneys At Law
    2.7%
▸ Show all 17 analyzed competitors
  1. 6
    Laborde Earles
    1.6%
  2. 7
    Baggett McCall
    1.5%
  3. 8
    Dudley DeBosier
    0.8%
  4. 9
    Cox Law Group
    0.6%
  5. 10
    Glenn Armentor Law Corporation
    0.5%
  6. 11
    Edward J Womac Jr & Associates
    0.3%
  7. 12
    Cox
    0.3%
  8. 13
    Brian Caubarreaux & Associates
    0.3%
  9. 14
    Scott Vicknair Personal
    0.3%
  10. 15
    Calcasieu Parish District Attorney's Office
    0.2%
  11. 16
    Stutes & Lavergne
    0.1%
  12. 17
    William Gee Louisiana
    0.1%
Dish Streaming
vMVPD
1.6M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    36.1%
  2. 2
    Morris Bart Attorneys At Law
    18.9%
  3. 3
    Laborde Earles
    13.8%
  4. 4
    Baggett McCall
    13.3%
  5. 5
    Cox Law Group
    7.6%
▸ Show all 17 analyzed competitors
  1. 6
    Calcasieu Parish District Attorney's Office
    2.7%
  2. 7
    Cox
    1.9%
  3. 8
    Dudley DeBosier
    1.7%
  4. 9
    Veron Bice
    1.3%
  5. 10
    Brian Caubarreaux & Associates
    1.0%
  6. 11
    William Gee Louisiana
    0.6%
  7. 12
    Glenn Armentor Law Corporation
    0.5%
  8. 13
    Stutes & Lavergne
    0.4%
  9. 14
    Morris & Dewett
    0.1%
  10. 15
    Edward J Womac Jr & Associates
    0.0%
  11. 16
    Scott Vicknair Personal
    0.0%
  12. 17
    Egenberg Trial Lawyers
    0.0%
Amazon Fire
Device
1.2M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    31.8%
  2. 2
    Morris Bart Attorneys At Law
    25.4%
  3. 3
    Laborde Earles
    14.9%
  4. 4
    Baggett McCall
    8.4%
  5. 5
    Cox Law Group
    5.3%
▸ Show all 17 analyzed competitors
  1. 6
    Cox
    2.8%
  2. 7
    Veron Bice
    2.7%
  3. 8
    Calcasieu Parish District Attorney's Office
    2.1%
  4. 9
    Dudley DeBosier
    1.8%
  5. 10
    Morris & Dewett
    1.7%
  6. 11
    Glenn Armentor Law Corporation
    1.3%
  7. 12
    Edward J Womac Jr & Associates
    0.7%
  8. 13
    Brian Caubarreaux & Associates
    0.3%
  9. 14
    Egenberg Trial Lawyers
    0.3%
  10. 15
    Scott Vicknair Personal
    0.3%
  11. 16
    William Gee Louisiana
    0.1%
  12. 17
    Stutes & Lavergne
    0.1%
NVHP
1.1M market impressions · 12 of top 30 active
  1. 1
    Gordon Mckernan
    50.3%
  2. 2
    Baggett McCall
    32.3%
  3. 3
    Cox Law Group
    9.2%
  4. 4
    Scott Vicknair Personal
    2.5%
  5. 5
    Laborde Earles
    2.1%
▸ Show all 12 analyzed competitors
  1. 6
    Cox
    2.0%
  2. 7
    Stutes & Lavergne
    0.9%
  3. 8
    Glenn Armentor Law Corporation
    0.4%
  4. 9
    Brian Caubarreaux & Associates
    0.1%
  5. 10
    Dudley DeBosier
    0.1%
  6. 11
    William Gee Louisiana
    0.0%
  7. 12
    Morris Bart Attorneys At Law
    0.0%
YouTube App
Streaming App
1.1M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    67.0%
  2. 2
    Laborde Earles
    18.6%
  3. 3
    Morris Bart Attorneys At Law
    3.6%
  4. 4
    Veron Bice
    2.5%
  5. 5
    Egenberg Trial Lawyers
    2.1%
▸ Show all 17 analyzed competitors
  1. 6
    Dudley DeBosier
    1.2%
  2. 7
    Baggett McCall
    1.2%
  3. 8
    William Gee Louisiana
    1.1%
  4. 9
    Edward J Womac Jr & Associates
    0.9%
  5. 10
    Scott Vicknair Personal
    0.5%
  6. 11
    Cox Law Group
    0.4%
  7. 12
    Calcasieu Parish District Attorney's Office
    0.3%
  8. 13
    Cox
    0.3%
  9. 14
    Morris & Dewett
    0.2%
  10. 15
    Glenn Armentor Law Corporation
    0.1%
  11. 16
    Brian Caubarreaux & Associates
    0.1%
  12. 17
    Stutes & Lavergne
    0.0%
KSWL
Broadcast
1.1M market impressions · 10 of top 30 active
  1. 1
    Gordon Mckernan
    44.5%
  2. 2
    Baggett McCall
    20.4%
  3. 3
    Laborde Earles
    17.9%
  4. 4
    Veron Bice
    10.4%
  5. 5
    Cox Law Group
    3.5%
▸ Show all 10 analyzed competitors
  1. 6
    Cox
    2.3%
  2. 7
    Glenn Armentor Law Corporation
    0.5%
  3. 8
    Stutes & Lavergne
    0.3%
  4. 9
    Brian Caubarreaux & Associates
    0.2%
  5. 10
    William Gee Louisiana
    0.0%
Roku
Device
0.7M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    38.6%
  2. 2
    Morris Bart Attorneys At Law
    18.7%
  3. 3
    Laborde Earles
    15.2%
  4. 4
    Baggett McCall
    8.7%
  5. 5
    Cox Law Group
    5.1%
▸ Show all 17 analyzed competitors
  1. 6
    Veron Bice
    3.0%
  2. 7
    Calcasieu Parish District Attorney's Office
    2.3%
  3. 8
    Cox
    2.1%
  4. 9
    Dudley DeBosier
    2.1%
  5. 10
    Morris & Dewett
    1.7%
  6. 11
    Glenn Armentor Law Corporation
    0.7%
  7. 12
    Edward J Womac Jr & Associates
    0.6%
  8. 13
    Brian Caubarreaux & Associates
    0.5%
  9. 14
    William Gee Louisiana
    0.3%
  10. 15
    Egenberg Trial Lawyers
    0.2%
  11. 16
    Scott Vicknair Personal
    0.2%
  12. 17
    Stutes & Lavergne
    0.1%
TiVo Streaming
vMVPD
0.6M market impressions · 14 of top 30 active
  1. 1
    Gordon Mckernan
    33.1%
  2. 2
    Morris Bart Attorneys At Law
    22.3%
  3. 3
    Laborde Earles
    18.4%
  4. 4
    Baggett McCall
    11.6%
  5. 5
    Cox Law Group
    7.3%
▸ Show all 14 analyzed competitors
  1. 6
    Cox
    2.9%
  2. 7
    Calcasieu Parish District Attorney's Office
    2.4%
  3. 8
    Veron Bice
    1.7%
  4. 9
    Stutes & Lavergne
    0.2%
  5. 10
    Dudley DeBosier
    0.0%
  6. 11
    Brian Caubarreaux & Associates
    0.0%
  7. 12
    William Gee Louisiana
    0.0%
  8. 13
    Egenberg Trial Lawyers
    0.0%
  9. 14
    Edward J Womac Jr & Associates
    0.0%
Tubi TV App
Streaming App
0.4M market impressions · 17 of top 30 active
  1. 1
    Gordon Mckernan
    46.1%
  2. 2
    Morris & Dewett
    26.6%
  3. 3
    Dudley DeBosier
    7.2%
  4. 4
    Veron Bice
    6.7%
  5. 5
    Laborde Earles
    6.3%
▸ Show all 17 analyzed competitors
  1. 6
    Edward J Womac Jr & Associates
    1.7%
  2. 7
    Glenn Armentor Law Corporation
    1.7%
  3. 8
    Morris Bart Attorneys At Law
    1.2%
  4. 9
    Egenberg Trial Lawyers
    1.2%
  5. 10
    Scott Vicknair Personal
    0.6%
  6. 11
    William Gee Louisiana
    0.2%
  7. 12
    Baggett McCall
    0.1%
  8. 13
    Brian Caubarreaux & Associates
    0.1%
  9. 14
    Cox
    0.1%
  10. 15
    Cox Law Group
    0.0%
  11. 16
    Calcasieu Parish District Attorney's Office
    0.0%
  12. 17
    Stutes & Lavergne
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Lake Charles market this period.

GMIA
Just Call Me
Gordon McKernan Injury Attorneys
Personal Injury
LELF
Call Now
Laborde Earles Law Firm
Personal Injury
MBAA
One Call
Morris Bart Attorneys At Law
Personal Injury
BMIA
Wells Watson
Baggett McCall Injury Attorneys
Personal Injury
MDIL
Call Now
Morris & Dewett Injury Lawyers
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary