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Competitive Analysis — Lafayette DMA · YTD

Lafayette Market Competitive Analysis

38+ legal advertisers delivered an estimated 237M impressions of TV advertising in Lafayette, LA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Lafayette Market Impressions
237M
Year to date
Streaming Share
10%
23M of 237M total
Active Advertisers
38+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Lafayette, LA's legal category delivered an estimated 237M impressions year-to-date across 38+ active advertisers. By impressions, the market is roughly 61% Broadcast / 29% vMVPD / 10% CTV/Streaming.

Full Lafayette Market (38+ Firms) · Impressions
61%
29%
10%
30 Competitors Analyzed · Impressions
62%
29%
10%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  16.6M – 59.7M impressions
1Gordon Mckernan Injury Attorneys41.0M14.5M4.2M59.7M
7%
2Laborde Earles Law Firm23.4M13.2M3.1M39.7M
8%
3Morris Bart Attorneys At Law23.7M11.3M2.5M37.6M
7%
4Dudley DeBosier Injury Lawyers10.7M6.6M3.2M20.6M
16%
5Glenn Armentor Law Corporation10.5M4.4M1.6M16.6M
10%
Mid-Pack  ·  665K – 13.3M impressions
6William Gee Louisiana Injury Law Firm7.4M3.8M2.1M13.3M
16%
7Brian Caubarreaux & Associates7.9M3.2M845K12.0M
7%
8Law Offices of Blaine Barrilleaux5.6M2.2M1.8M9.6M
19%
9The Thibeaux Firm5.1M2.3M468K7.9M
6%
10Spencer Calahan Injury Lawyers4.8M2.4M604K7.8M
8%
11Doran & Cawthorne Personal Injury Lawyers1.7M1.0M467K3.2M
15%
12Beal & Hebert Law804K570K294K1.7M
18%
13Simon Law Offices1.1M435K91K1.6M
6%
14Simien and Miniex Attorneys at Law391K452K99K941K
11%
15Galloway Jefcoat Attorneys at Law278K8K379K665K
57%
Challengers  ·  69K – 656K impressions
16St Pé Law372K216K69K656K
10%
17Egenberg Trial Lawyers45559K522K581K
90%
18J Minos Simon LTD174K230K76K481K
16%
19Dean Waite93K94K140K327K
43%
20McCorvey Law198K43K14K255K
6%
21Edward J Womac Jr & Associates—79K135K214K
63%
22Murphy Law Firm8K132K25K165K
15%
23Morris & Dewett Injury Lawyers2735K113K118K
95%
24Scott Vicknair Personal Injury Lawyers16K32K52K100K
52%
25Locke Meredith, Sean Fagan & Associates2K18K68K89K
77%
26Donald D’Aunoy2278K79K88K
90%
27Chopin Law Firm45427K50K77K
64%
28Juan LaFonta & Associates27312K59K71K
83%
29Creed & Creed Law68257K12K70K
17%
30Baggett McCall Injury Attorneys16K34K19K69K
27%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 38+ legal-advertiser market. 236M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
236M
Top 30 injury-law firms · all publishers, Lafayette DMA
Dominant Publisher
OTA
48.3M IMP · Gordon Mckernan owns 25% SOV
CTV Opportunity
Roku
4.3M IMP · top firm holds only 19% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.

Firms: Gordon MckernanLaborde EarlesMorris Bart Attorneys At LawDudley DeBosierGlenn Armentor Law CorporationWilliam Gee LouisianaBrian Caubarreaux & AssociatesLaw Offices of Blaine BarrilleauxThe Thibeaux FirmSpencer CalahanDoran & Cawthorne PersonalBeal & Hebert LawSimon Law OfficesSimien and Miniex Attorneys at LawGalloway Jefcoat Attorneys at Law Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

OTA
Broadcast
48.3M market impressions · 20 of top 30 active
  1. 1
    Gordon Mckernan
    24.6%
  2. 2
    Laborde Earles
    17.7%
  3. 3
    Morris Bart Attorneys At Law
    16.3%
  4. 4
    Dudley DeBosier
    9.6%
  5. 5
    Glenn Armentor Law Corporation
    6.2%
▸ Show all 20 analyzed competitors
  1. 6
    William Gee Louisiana
    5.8%
  2. 7
    Brian Caubarreaux & Associates
    4.7%
  3. 8
    Spencer Calahan
    4.2%
  4. 9
    The Thibeaux Firm
    3.9%
  5. 10
    Law Offices of Blaine Barrilleaux
    3.3%
  6. 11
    Doran & Cawthorne Personal
    1.4%
  7. 12
    Simon Law Offices
    1.0%
  8. 13
    Beal & Hebert Law
    0.5%
  9. 14
    Simien and Miniex Attorneys at Law
    0.3%
  10. 15
    St Pé Law
    0.2%
  11. 16
    J Minos Simon LTD
    0.2%
  12. 17
    Dean Waite
    0.1%
  13. 18
    McCorvey Law
    0.1%
  14. 19
    Galloway Jefcoat Attorneys at Law
    0.0%
  15. 20
    Locke Meredith, Sean Fagan & Associates
    0.0%
KATC
Broadcast
41.3M market impressions · 19 of top 30 active
  1. 1
    Gordon Mckernan
    31.5%
  2. 2
    Laborde Earles
    17.9%
  3. 3
    Morris Bart Attorneys At Law
    12.8%
  4. 4
    Brian Caubarreaux & Associates
    8.3%
  5. 5
    Glenn Armentor Law Corporation
    7.5%
▸ Show all 19 analyzed competitors
  1. 6
    The Thibeaux Firm
    4.9%
  2. 7
    Dudley DeBosier
    4.5%
  3. 8
    William Gee Louisiana
    4.2%
  4. 9
    Spencer Calahan
    3.0%
  5. 10
    Law Offices of Blaine Barrilleaux
    2.7%
  6. 11
    Simon Law Offices
    1.5%
  7. 12
    Doran & Cawthorne Personal
    0.9%
  8. 13
    McCorvey Law
    0.2%
  9. 14
    Scott Vicknair Personal
    0.0%
  10. 15
    Dean Waite
    0.0%
  11. 16
    Murphy
    0.0%
  12. 17
    Beal & Hebert Law
    0.0%
  13. 18
    St Pé Law
    0.0%
  14. 19
    J Minos Simon LTD
    0.0%
KLFY
Broadcast
36.8M market impressions · 24 of top 30 active
  1. 1
    Gordon Mckernan
    33.3%
  2. 2
    Morris Bart Attorneys At Law
    18.7%
  3. 3
    Laborde Earles
    16.2%
  4. 4
    Dudley DeBosier
    7.7%
  5. 5
    William Gee Louisiana
    5.9%
▸ Show all 24 analyzed competitors
  1. 6
    Glenn Armentor Law Corporation
    3.7%
  2. 7
    Law Offices of Blaine Barrilleaux
    3.3%
  3. 8
    The Thibeaux Firm
    2.7%
  4. 9
    Brian Caubarreaux & Associates
    2.5%
  5. 10
    Spencer Calahan
    1.7%
  6. 11
    Beal & Hebert Law
    1.5%
  7. 12
    Doran & Cawthorne Personal
    0.9%
  8. 13
    St Pé Law
    0.7%
  9. 14
    Simien and Miniex Attorneys at Law
    0.7%
  10. 15
    J Minos Simon LTD
    0.2%
  11. 16
    McCorvey Law
    0.2%
  12. 17
    Dean Waite
    0.1%
  13. 18
    Galloway Jefcoat Attorneys at Law
    0.0%
  14. 19
    Locke Meredith, Sean Fagan & Associates
    0.0%
  15. 20
    Baggett McCall
    0.0%
  16. 21
    Scott Vicknair Personal
    0.0%
  17. 22
    Murphy
    0.0%
  18. 23
    Juan LaFonta & Associates
    0.0%
  19. 24
    Donald D’Aunoy
    0.0%
Cox Streaming
vMVPD
22.6M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    22.0%
  2. 2
    Laborde Earles
    19.4%
  3. 3
    Morris Bart Attorneys At Law
    15.8%
  4. 4
    Dudley DeBosier
    10.0%
  5. 5
    Glenn Armentor Law Corporation
    6.7%
▸ Show all 30 analyzed competitors
  1. 6
    William Gee Louisiana
    5.6%
  2. 7
    Brian Caubarreaux & Associates
    5.2%
  3. 8
    Spencer Calahan
    3.6%
  4. 9
    The Thibeaux Firm
    3.4%
  5. 10
    Law Offices of Blaine Barrilleaux
    3.3%
  6. 11
    Doran & Cawthorne Personal
    1.5%
  7. 12
    Beal & Hebert Law
    0.8%
  8. 13
    Simien and Miniex Attorneys at Law
    0.7%
  9. 14
    Simon Law Offices
    0.6%
  10. 15
    St Pé Law
    0.4%
  11. 16
    J Minos Simon LTD
    0.3%
  12. 17
    Murphy
    0.2%
  13. 18
    Egenberg Trial Lawyers
    0.2%
  14. 19
    Dean Waite
    0.1%
  15. 20
    Scott Vicknair Personal
    0.1%
  16. 21
    McCorvey Law
    0.1%
  17. 22
    Locke Meredith, Sean Fagan & Associates
    0.0%
  18. 23
    Chopin
    0.0%
  19. 24
    Edward J Womac Jr & Associates
    0.0%
  20. 25
    Galloway Jefcoat Attorneys at Law
    0.0%
  21. 26
    Donald D’Aunoy
    0.0%
  22. 27
    Juan LaFonta & Associates
    0.0%
  23. 28
    Creed & Creed Law
    0.0%
  24. 29
    Baggett McCall
    0.0%
  25. 30
    Morris & Dewett
    0.0%
DirecTV Streaming
vMVPD
18.6M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    20.9%
  2. 2
    Laborde Earles
    19.4%
  3. 3
    Morris Bart Attorneys At Law
    16.6%
  4. 4
    Dudley DeBosier
    9.8%
  5. 5
    Glenn Armentor Law Corporation
    6.3%
▸ Show all 30 analyzed competitors
  1. 6
    William Gee Louisiana
    5.5%
  2. 7
    Brian Caubarreaux & Associates
    5.2%
  3. 8
    Spencer Calahan
    4.0%
  4. 9
    The Thibeaux Firm
    3.6%
  5. 10
    Law Offices of Blaine Barrilleaux
    3.4%
  6. 11
    Doran & Cawthorne Personal
    1.4%
  7. 12
    Beal & Hebert Law
    0.7%
  8. 13
    Simon Law Offices
    0.7%
  9. 14
    Simien and Miniex Attorneys at Law
    0.6%
  10. 15
    Edward J Womac Jr & Associates
    0.3%
  11. 16
    St Pé Law
    0.3%
  12. 17
    J Minos Simon LTD
    0.3%
  13. 18
    Murphy
    0.2%
  14. 19
    Dean Waite
    0.1%
  15. 20
    Chopin
    0.1%
  16. 21
    Creed & Creed Law
    0.1%
  17. 22
    Baggett McCall
    0.1%
  18. 23
    McCorvey Law
    0.1%
  19. 24
    Egenberg Trial Lawyers
    0.1%
  20. 25
    Scott Vicknair Personal
    0.1%
  21. 26
    Juan LaFonta & Associates
    0.0%
  22. 27
    Locke Meredith, Sean Fagan & Associates
    0.0%
  23. 28
    Donald D’Aunoy
    0.0%
  24. 29
    Morris & Dewett
    0.0%
  25. 30
    Galloway Jefcoat Attorneys at Law
    0.0%
YouTube TV App
vMVPD
10.8M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    21.6%
  2. 2
    Morris Bart Attorneys At Law
    20.1%
  3. 3
    Laborde Earles
    19.3%
  4. 4
    Dudley DeBosier
    9.5%
  5. 5
    Glenn Armentor Law Corporation
    7.0%
▸ Show all 30 analyzed competitors
  1. 6
    William Gee Louisiana
    6.1%
  2. 7
    Law Offices of Blaine Barrilleaux
    3.0%
  3. 8
    Spencer Calahan
    3.0%
  4. 9
    Brian Caubarreaux & Associates
    2.7%
  5. 10
    The Thibeaux Firm
    2.3%
  6. 11
    Doran & Cawthorne Personal
    1.7%
  7. 12
    Beal & Hebert Law
    1.2%
  8. 13
    Simien and Miniex Attorneys at Law
    0.8%
  9. 14
    Simon Law Offices
    0.7%
  10. 15
    J Minos Simon LTD
    0.4%
  11. 16
    Dean Waite
    0.2%
  12. 17
    St Pé Law
    0.1%
  13. 18
    Murphy
    0.1%
  14. 19
    McCorvey Law
    0.1%
  15. 20
    Edward J Womac Jr & Associates
    0.1%
  16. 21
    Creed & Creed Law
    0.0%
  17. 22
    Locke Meredith, Sean Fagan & Associates
    0.0%
  18. 23
    Baggett McCall
    0.0%
  19. 24
    Juan LaFonta & Associates
    0.0%
  20. 25
    Galloway Jefcoat Attorneys at Law
    0.0%
  21. 26
    Chopin
    0.0%
  22. 27
    Donald D’Aunoy
    0.0%
  23. 28
    Egenberg Trial Lawyers
    0.0%
  24. 29
    Scott Vicknair Personal
    0.0%
  25. 30
    Morris & Dewett
    0.0%
KLAF
Broadcast
8.4M market impressions · 17 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    20.1%
  2. 2
    Glenn Armentor Law Corporation
    19.3%
  3. 3
    Gordon Mckernan
    17.3%
  4. 4
    Law Offices of Blaine Barrilleaux
    10.3%
  5. 5
    Laborde Earles
    9.0%
▸ Show all 17 analyzed competitors
  1. 6
    Brian Caubarreaux & Associates
    8.2%
  2. 7
    Dudley DeBosier
    5.8%
  3. 8
    Spencer Calahan
    4.7%
  4. 9
    William Gee Louisiana
    2.6%
  5. 10
    Doran & Cawthorne Personal
    1.8%
  6. 11
    Galloway Jefcoat Attorneys at Law
    0.6%
  7. 12
    Baggett McCall
    0.2%
  8. 13
    Murphy
    0.0%
  9. 14
    The Thibeaux Firm
    0.0%
  10. 15
    Creed & Creed Law
    0.0%
  11. 16
    Dean Waite
    0.0%
  12. 17
    Scott Vicknair Personal
    0.0%
Amazon Fire
Device
6.8M market impressions · 30 of top 30 active
  1. 1
    Laborde Earles
    19.6%
  2. 2
    Gordon Mckernan
    19.1%
  3. 3
    Morris Bart Attorneys At Law
    16.2%
  4. 4
    Dudley DeBosier
    10.4%
  5. 5
    Glenn Armentor Law Corporation
    7.9%
▸ Show all 30 analyzed competitors
  1. 6
    William Gee Louisiana
    6.1%
  2. 7
    Brian Caubarreaux & Associates
    4.6%
  3. 8
    Law Offices of Blaine Barrilleaux
    3.4%
  4. 9
    Spencer Calahan
    3.1%
  5. 10
    The Thibeaux Firm
    3.0%
  6. 11
    Doran & Cawthorne Personal
    1.7%
  7. 12
    Beal & Hebert Law
    1.3%
  8. 13
    Simien and Miniex Attorneys at Law
    0.7%
  9. 14
    Simon Law Offices
    0.5%
  10. 15
    J Minos Simon LTD
    0.5%
  11. 16
    St Pé Law
    0.4%
  12. 17
    Edward J Womac Jr & Associates
    0.3%
  13. 18
    Dean Waite
    0.2%
  14. 19
    Juan LaFonta & Associates
    0.1%
  15. 20
    Egenberg Trial Lawyers
    0.1%
  16. 21
    Donald D’Aunoy
    0.1%
  17. 22
    Chopin
    0.1%
  18. 23
    Galloway Jefcoat Attorneys at Law
    0.1%
  19. 24
    McCorvey Law
    0.1%
  20. 25
    Murphy
    0.1%
  21. 26
    Locke Meredith, Sean Fagan & Associates
    0.1%
  22. 27
    Scott Vicknair Personal
    0.1%
  23. 28
    Morris & Dewett
    0.1%
  24. 29
    Creed & Creed Law
    0.1%
  25. 30
    Baggett McCall
    0.0%
KADN
Broadcast
6.7M market impressions · 17 of top 30 active
  1. 1
    Morris Bart Attorneys At Law
    26.8%
  2. 2
    Glenn Armentor Law Corporation
    14.7%
  3. 3
    Gordon Mckernan
    13.6%
  4. 4
    Law Offices of Blaine Barrilleaux
    8.4%
  5. 5
    Dudley DeBosier
    8.0%
▸ Show all 17 analyzed competitors
  1. 6
    Brian Caubarreaux & Associates
    7.2%
  2. 7
    Laborde Earles
    6.6%
  3. 8
    William Gee Louisiana
    5.7%
  4. 9
    Spencer Calahan
    3.5%
  5. 10
    Galloway Jefcoat Attorneys at Law
    3.0%
  6. 11
    Doran & Cawthorne Personal
    2.5%
  7. 12
    The Thibeaux Firm
    0.0%
  8. 13
    Dean Waite
    0.0%
  9. 14
    Chopin
    0.0%
  10. 15
    Baggett McCall
    0.0%
  11. 16
    Morris & Dewett
    0.0%
  12. 17
    Murphy
    0.0%
Spectrum Streaming
vMVPD
5.7M market impressions · 29 of top 30 active
  1. 1
    Gordon Mckernan
    22.5%
  2. 2
    Laborde Earles
    19.8%
  3. 3
    Morris Bart Attorneys At Law
    16.0%
  4. 4
    Dudley DeBosier
    9.9%
  5. 5
    Glenn Armentor Law Corporation
    6.1%
▸ Show all 29 analyzed competitors
  1. 6
    William Gee Louisiana
    5.8%
  2. 7
    Brian Caubarreaux & Associates
    5.0%
  3. 8
    The Thibeaux Firm
    3.7%
  4. 9
    Spencer Calahan
    3.2%
  5. 10
    Law Offices of Blaine Barrilleaux
    3.0%
  6. 11
    Doran & Cawthorne Personal
    1.4%
  7. 12
    Beal & Hebert Law
    0.8%
  8. 13
    Simien and Miniex Attorneys at Law
    0.7%
  9. 14
    Simon Law Offices
    0.6%
  10. 15
    St Pé Law
    0.4%
  11. 16
    J Minos Simon LTD
    0.4%
  12. 17
    Dean Waite
    0.1%
  13. 18
    Baggett McCall
    0.1%
  14. 19
    Murphy
    0.1%
  15. 20
    Edward J Womac Jr & Associates
    0.1%
  16. 21
    McCorvey Law
    0.1%
  17. 22
    Locke Meredith, Sean Fagan & Associates
    0.1%
  18. 23
    Donald D’Aunoy
    0.0%
  19. 24
    Scott Vicknair Personal
    0.0%
  20. 25
    Chopin
    0.0%
  21. 26
    Egenberg Trial Lawyers
    0.0%
  22. 27
    Morris & Dewett
    0.0%
  23. 28
    Juan LaFonta & Associates
    0.0%
  24. 29
    Galloway Jefcoat Attorneys at Law
    0.0%
Dish Streaming
vMVPD
5.7M market impressions · 30 of top 30 active
  1. 1
    Laborde Earles
    20.5%
  2. 2
    Gordon Mckernan
    19.3%
  3. 3
    Morris Bart Attorneys At Law
    16.0%
  4. 4
    Dudley DeBosier
    10.1%
  5. 5
    Glenn Armentor Law Corporation
    6.6%
▸ Show all 30 analyzed competitors
  1. 6
    William Gee Louisiana
    5.3%
  2. 7
    Brian Caubarreaux & Associates
    5.2%
  3. 8
    Spencer Calahan
    3.8%
  4. 9
    The Thibeaux Firm
    3.7%
  5. 10
    Law Offices of Blaine Barrilleaux
    3.5%
  6. 11
    Doran & Cawthorne Personal
    1.6%
  7. 12
    Beal & Hebert Law
    0.9%
  8. 13
    Simien and Miniex Attorneys at Law
    0.6%
  9. 14
    Creed & Creed Law
    0.6%
  10. 15
    Simon Law Offices
    0.6%
  11. 16
    J Minos Simon LTD
    0.4%
  12. 17
    St Pé Law
    0.4%
  13. 18
    Murphy
    0.4%
  14. 19
    Dean Waite
    0.1%
  15. 20
    Baggett McCall
    0.1%
  16. 21
    McCorvey Law
    0.0%
  17. 22
    Edward J Womac Jr & Associates
    0.0%
  18. 23
    Locke Meredith, Sean Fagan & Associates
    0.0%
  19. 24
    Morris & Dewett
    0.0%
  20. 25
    Donald D’Aunoy
    0.0%
  21. 26
    Juan LaFonta & Associates
    0.0%
  22. 27
    Scott Vicknair Personal
    0.0%
  23. 28
    Galloway Jefcoat Attorneys at Law
    0.0%
  24. 29
    Chopin
    0.0%
  25. 30
    Egenberg Trial Lawyers
    0.0%
Roku
Device
4.3M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    18.9%
  2. 2
    Laborde Earles
    18.4%
  3. 3
    Morris Bart Attorneys At Law
    12.9%
  4. 4
    Dudley DeBosier
    12.7%
  5. 5
    Glenn Armentor Law Corporation
    9.2%
▸ Show all 30 analyzed competitors
  1. 6
    William Gee Louisiana
    6.0%
  2. 7
    Brian Caubarreaux & Associates
    4.9%
  3. 8
    Law Offices of Blaine Barrilleaux
    3.4%
  4. 9
    The Thibeaux Firm
    3.2%
  5. 10
    Spencer Calahan
    3.0%
  6. 11
    Doran & Cawthorne Personal
    1.8%
  7. 12
    Beal & Hebert Law
    1.6%
  8. 13
    Simon Law Offices
    0.6%
  9. 14
    Simien and Miniex Attorneys at Law
    0.6%
  10. 15
    J Minos Simon LTD
    0.6%
  11. 16
    St Pé Law
    0.5%
  12. 17
    Locke Meredith, Sean Fagan & Associates
    0.3%
  13. 18
    Dean Waite
    0.2%
  14. 19
    Galloway Jefcoat Attorneys at Law
    0.2%
  15. 20
    Baggett McCall
    0.2%
  16. 21
    Morris & Dewett
    0.1%
  17. 22
    Donald D’Aunoy
    0.1%
  18. 23
    Murphy
    0.1%
  19. 24
    Egenberg Trial Lawyers
    0.1%
  20. 25
    Edward J Womac Jr & Associates
    0.1%
  21. 26
    McCorvey Law
    0.1%
  22. 27
    Juan LaFonta & Associates
    0.1%
  23. 28
    Scott Vicknair Personal
    0.1%
  24. 29
    Chopin
    0.0%
  25. 30
    Creed & Creed Law
    0.0%
Other App
Streaming App
4.0M market impressions · 30 of top 30 active
  1. 1
    Gordon Mckernan
    19.7%
  2. 2
    Morris Bart Attorneys At Law
    13.6%
  3. 3
    Laborde Earles
    12.9%
  4. 4
    Egenberg Trial Lawyers
    10.8%
  5. 5
    Dudley DeBosier
    9.5%
▸ Show all 30 analyzed competitors
  1. 6
    Glenn Armentor Law Corporation
    7.1%
  2. 7
    William Gee Louisiana
    6.4%
  3. 8
    Doran & Cawthorne Personal
    4.1%
  4. 9
    Law Offices of Blaine Barrilleaux
    2.4%
  5. 10
    Spencer Calahan
    2.2%
  6. 11
    Brian Caubarreaux & Associates
    2.1%
  7. 12
    The Thibeaux Firm
    1.9%
  8. 13
    Morris & Dewett
    1.7%
  9. 14
    Beal & Hebert Law
    1.2%
  10. 15
    Edward J Womac Jr & Associates
    0.8%
  11. 16
    Galloway Jefcoat Attorneys at Law
    0.6%
  12. 17
    Simon Law Offices
    0.5%
  13. 18
    Simien and Miniex Attorneys at Law
    0.4%
  14. 19
    Scott Vicknair Personal
    0.4%
  15. 20
    Locke Meredith, Sean Fagan & Associates
    0.3%
  16. 21
    J Minos Simon LTD
    0.3%
  17. 22
    Dean Waite
    0.3%
  18. 23
    St Pé Law
    0.2%
  19. 24
    Donald D’Aunoy
    0.1%
  20. 25
    Murphy
    0.1%
  21. 26
    Chopin
    0.1%
  22. 27
    Juan LaFonta & Associates
    0.1%
  23. 28
    McCorvey Law
    0.1%
  24. 29
    Baggett McCall
    0.1%
  25. 30
    Creed & Creed Law
    0.0%
XFINITY Streaming
vMVPD
3.5M market impressions · 29 of top 30 active
  1. 1
    Gordon Mckernan
    22.9%
  2. 2
    Laborde Earles
    19.1%
  3. 3
    Morris Bart Attorneys At Law
    16.1%
  4. 4
    Dudley DeBosier
    9.5%
  5. 5
    Glenn Armentor Law Corporation
    6.2%
▸ Show all 29 analyzed competitors
  1. 6
    William Gee Louisiana
    5.9%
  2. 7
    Brian Caubarreaux & Associates
    5.2%
  3. 8
    Spencer Calahan
    3.7%
  4. 9
    The Thibeaux Firm
    3.6%
  5. 10
    Law Offices of Blaine Barrilleaux
    3.1%
  6. 11
    Doran & Cawthorne Personal
    1.3%
  7. 12
    Beal & Hebert Law
    0.7%
  8. 13
    Simien and Miniex Attorneys at Law
    0.7%
  9. 14
    Simon Law Offices
    0.6%
  10. 15
    St Pé Law
    0.3%
  11. 16
    J Minos Simon LTD
    0.3%
  12. 17
    Egenberg Trial Lawyers
    0.2%
  13. 18
    Murphy
    0.2%
  14. 19
    Dean Waite
    0.1%
  15. 20
    Scott Vicknair Personal
    0.1%
  16. 21
    McCorvey Law
    0.1%
  17. 22
    Chopin
    0.0%
  18. 23
    Locke Meredith, Sean Fagan & Associates
    0.0%
  19. 24
    Galloway Jefcoat Attorneys at Law
    0.0%
  20. 25
    Creed & Creed Law
    0.0%
  21. 26
    Morris & Dewett
    0.0%
  22. 27
    Donald D’Aunoy
    0.0%
  23. 28
    Edward J Womac Jr & Associates
    0.0%
  24. 29
    Juan LaFonta & Associates
    0.0%
YouTube App
Streaming App
3.3M market impressions · 30 of top 30 active
  1. 1
    Law Offices of Blaine Barrilleaux
    34.8%
  2. 2
    Gordon Mckernan
    24.7%
  3. 3
    William Gee Louisiana
    21.2%
  4. 4
    Spencer Calahan
    3.4%
  5. 5
    Laborde Earles
    2.3%
▸ Show all 30 analyzed competitors
  1. 6
    Dean Waite
    1.8%
  2. 7
    Morris Bart Attorneys At Law
    1.7%
  3. 8
    Dudley DeBosier
    1.4%
  4. 9
    Egenberg Trial Lawyers
    1.3%
  5. 10
    Galloway Jefcoat Attorneys at Law
    1.2%
  6. 11
    Chopin
    1.0%
  7. 12
    Locke Meredith, Sean Fagan & Associates
    0.9%
  8. 13
    Edward J Womac Jr & Associates
    0.8%
  9. 14
    Donald D’Aunoy
    0.7%
  10. 15
    Glenn Armentor Law Corporation
    0.6%
  11. 16
    Juan LaFonta & Associates
    0.6%
  12. 17
    Scott Vicknair Personal
    0.3%
  13. 18
    Brian Caubarreaux & Associates
    0.3%
  14. 19
    Doran & Cawthorne Personal
    0.2%
  15. 20
    The Thibeaux Firm
    0.2%
  16. 21
    Baggett McCall
    0.1%
  17. 22
    Murphy
    0.1%
  18. 23
    Creed & Creed Law
    0.1%
  19. 24
    Beal & Hebert Law
    0.1%
  20. 25
    Simon Law Offices
    0.1%
  21. 26
    Simien and Miniex Attorneys at Law
    0.0%
  22. 27
    J Minos Simon LTD
    0.0%
  23. 28
    Morris & Dewett
    0.0%
  24. 29
    McCorvey Law
    0.0%
  25. 30
    St Pé Law
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Lafayette market this period.

GMIA
Just Call Me
Gordon McKernan Injury Attorneys
Personal Injury
DDIL
Fight For You
Dudley DeBosier Injury Lawyers
Personal Injury
LELF
Call Now
Laborde Earles Law Firm
Personal Injury
BCAA
Be Confident
Brian Caubarreaux & Associates
Personal Injury
MBAA
One Call
Morris Bart Attorneys At Law
Personal Injury
WGLI
Help Me
William Gee Louisiana Injury Law Firm
Personal Injury
GALC
Call Today
Glenn Armentor Law Corporation
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary