55+ legal advertisers delivered an estimated 227M impressions of TV advertising in Baton Rouge, LA year-to-date. This view measures delivered viewing volume — eyeballs on screen.
Baton Rouge, LA's legal category delivered an estimated 227M impressions year-to-date across 55+ active advertisers. By impressions, the market is roughly 41% Broadcast / 45% vMVPD / 14% CTV/Streaming.
| # | Firm | Broadcast | vMVPD | Streaming | Total | Split | Streaming % |
|---|---|---|---|---|---|---|---|
| Majors · 19.7M – 59.8M impressions | |||||||
| 1 | Gordon Mckernan Injury Attorneys | 27.5M | 24.5M | 7.8M | 59.8M | 13% | |
| 2 | Dudley DeBosier Injury Lawyers | 22.6M | 28.3M | 8.4M | 59.3M | 14% | |
| 3 | Murphy Law Firm | 10.6M | 11.6M | 2.4M | 24.7M | 10% | |
| 4 | Morris Bart Attorneys At Law | 9.3M | 11.0M | 2.4M | 22.7M | 11% | |
| 5 | Spencer Calahan Injury Lawyers | 8.9M | 8.8M | 2.0M | 19.7M | 10% | |
| Mid-Pack · 616K – 16.5M impressions | |||||||
| 6 | Stephen Babcock Injury Lawyer | 9.1M | 6.4M | 1.0M | 16.5M | 6% | |
| 7 | Bianca Matkins Trial Lawyers | 2.2M | 3.9M | 764K | 6.9M | 11% | |
| 8 | The Lucky Law Firm | 1.2M | 1.7M | 828K | 3.7M | 22% | |
| 9 | Locke Meredith, Sean Fagan & Associates | 391K | 1.3M | 1.1M | 2.8M | 39% | |
| 10 | Mansfield Melancon Injury Lawyers | 565K | 1.0M | 848K | 2.4M | 35% | |
| 11 | Tadda Law Firm | 373K | 446K | 893K | 1.7M | 52% | |
| 12 | Murray & Murray Law Firm | 547K | 409K | 66K | 1.0M | 6% | |
| 13 | Egenberg Trial Lawyers | 5K | 83K | 718K | 806K | 89% | |
| 14 | Edward J Womac Jr & Associates | 35K | 332K | 354K | 722K | 49% | |
| 15 | Laborde Earles Law Firm | 125K | 359K | 131K | 616K | 21% | |
| Challengers · 67K – 273K impressions | |||||||
| 16 | Chopin Law Firm | 21K | 140K | 111K | 273K | 41% | |
| 17 | Scott Vicknair Personal Injury Lawyers | 39K | 81K | 129K | 249K | 52% | |
| 18 | Glenn Armentor Law Corporation | 65K | 97K | 36K | 199K | 18% | |
| 19 | Brian Caubarreaux & Associates | 47K | 113K | 31K | 191K | 16% | |
| 20 | Juan LaFonta & Associates | 18K | 68K | 99K | 185K | 53% | |
| 21 | Donald D’Aunoy | 8K | 18K | 109K | 136K | 80% | |
| 22 | The Thibeaux Firm | 43K | 80K | 10K | 133K | 7% | |
| 23 | William Gee Louisiana Injury Law Firm | 6K | 63K | 61K | 130K | 47% | |
| 24 | Womac Law Firm | 5K | 36K | 57K | 97K | 59% | |
| 25 | Law Offices of Blaine Barrilleaux | 10K | 35K | 36K | 82K | 44% | |
| 26 | Law Office of Donald D’Aunoy | 3K | 16K | 63K | 82K | 77% | |
| 27 | Dean Waite | 189 | 7K | 65K | 72K | 90% | |
| 28 | Mike Brandner Injury Attorneys | 2K | 17K | 52K | 71K | 73% | |
| 29 | Derek L Hall | — | 57K | 12K | 68K | 17% | |
| 30 | Greg DiLeo Attorney At Law | 3K | 34K | 30K | 67K | 45% | |
The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 55+ legal-advertiser market. 225M impressions delivered by those 30 firms year-to-date.
"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 1% of top-30 impressions on any publisher shown above.
Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.
Active spots running in the Baton Rouge market this period.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
Each advertiser's activity is split across three mutually exclusive channels.
Publisher definitions
Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.
Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.
OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.
A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.