← All Louisiana DMAs
Competitive Analysis — Alexandria DMA · YTD

Alexandria Market Competitive Analysis

18+ legal advertisers delivered an estimated 50M impressions of TV advertising in Alexandria, LA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Alexandria Market Impressions
50M
Year to date
Streaming Share
10%
5M of 50M total
Active Advertisers
18+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Alexandria, LA's legal category delivered an estimated 50M impressions year-to-date across 18+ active advertisers. By impressions, the market is roughly 55% Broadcast / 35% vMVPD / 10% CTV/Streaming.

Full Alexandria Market (18+ Firms) · Impressions
55%
35%
10%
30 Competitors Analyzed · Impressions
55%
35%
10%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  2.0M – 19.3M impressions
1Gordon Mckernan Injury Attorneys9.8M6.8M2.7M19.3M
14%
2Laborde Earles Law Firm7.0M2.9M533K10.5M
5%
3Morris Bart Attorneys At Law4.3M3.7M385K8.3M
5%
4Brian Caubarreaux & Associates3.6M1.8M320K5.7M
6%
5McBride Law Firm887K1.0M105K2.0M
5%
Mid-Pack  ·  57K – 1.3M impressions
6Hunter & Beck799K491K54K1.3M
4%
7Roy Scott & James Injury Attorneys568K241K26K835K
3%
8The Henry Law Firm247K203K23K473K
5%
9Dudley DeBosier Injury Lawyers7K149K220K376K
58%
10Egenberg Trial Lawyers8K247K255K
97%
11Spurgeon Law Firm118K50K10K178K
5%
12Walker Law Group37K54K6K97K
6%
13Glenn Armentor Law Corporation23K32K25K80K
31%
14Edward J Womac Jr & Associates3414K72K75K
95%
15William Gee Louisiana Injury Law Firm45523K33K57K
58%
Challengers  ·  50K – 56K impressions
16Morris & Dewett Injury Lawyers2K54K56K
97%
17Spencer Calahan Injury Lawyers12K28K16K56K
29%
18Law Offices of Blaine Barrilleaux6K19K25K50K
50%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 18+ legal-advertiser market. 50M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
50M
Top 30 injury-law firms · all publishers, Alexandria DMA
Dominant Publisher
KALB
14.9M IMP · Gordon Mckernan owns 33% SOV
CTV Opportunity
Amazon Fire
0.6M IMP · top firm holds only 36% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 3% of top-30 impressions on any publisher shown above.

Firms: Gordon MckernanLaborde EarlesMorris Bart Attorneys At LawBrian Caubarreaux & AssociatesMcBrideHunter & BeckRoy Scott & JamesThe HenryDudley DeBosierEgenberg Trial LawyersSpurgeonWalker Law GroupGlenn Armentor Law CorporationEdward J Womac Jr & AssociatesWilliam Gee Louisiana Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

KALB
Broadcast
14.9M market impressions · 13 of top 30 active
  1. 1
    Gordon Mckernan
    32.9%
  2. 2
    Laborde Earles
    31.9%
  3. 3
    Brian Caubarreaux & Associates
    14.1%
  4. 4
    Morris Bart Attorneys At Law
    12.4%
  5. 5
    Hunter & Beck
    2.8%
Show all 13 analyzed competitors
  1. 6
    Roy Scott & James
    2.7%
  2. 7
    McBride
    2.1%
  3. 8
    The Henry
    1.0%
  4. 9
    Walker Law Group
    0.0%
  5. 10
    Dudley DeBosier
    0.0%
  6. 11
    Glenn Armentor Law Corporation
    0.0%
  7. 12
    Law Offices of Blaine Barrilleaux
    0.0%
  8. 13
    Edward J Womac Jr & Associates
    0.0%
OTA
Broadcast
6.3M market impressions · 9 of top 30 active
  1. 1
    Gordon Mckernan
    35.9%
  2. 2
    Laborde Earles
    20.2%
  3. 3
    Morris Bart Attorneys At Law
    19.0%
  4. 4
    Brian Caubarreaux & Associates
    12.7%
  5. 5
    McBride
    5.3%
Show all 9 analyzed competitors
  1. 6
    Hunter & Beck
    3.7%
  2. 7
    Roy Scott & James
    1.6%
  3. 8
    The Henry
    1.2%
  4. 9
    Walker Law Group
    0.3%
DirecTV Streaming
vMVPD
5.7M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    38.5%
  2. 2
    Morris Bart Attorneys At Law
    20.5%
  3. 3
    Laborde Earles
    16.7%
  4. 4
    Brian Caubarreaux & Associates
    11.3%
  5. 5
    McBride
    5.3%
Show all 18 analyzed competitors
  1. 6
    Hunter & Beck
    2.4%
  2. 7
    Roy Scott & James
    1.2%
  3. 8
    The Henry
    1.1%
  4. 9
    Dudley DeBosier
    0.9%
  5. 10
    Glenn Armentor Law Corporation
    0.4%
  6. 11
    William Gee Louisiana
    0.4%
  7. 12
    Walker Law Group
    0.3%
  8. 13
    Spurgeon
    0.3%
  9. 14
    Law Offices of Blaine Barrilleaux
    0.3%
  10. 15
    Spencer Calahan
    0.3%
  11. 16
    Egenberg Trial Lawyers
    0.0%
  12. 17
    Edward J Womac Jr & Associates
    0.0%
  13. 18
    Morris & Dewett
    0.0%
Altice Streaming
vMVPD
3.7M market impressions · 16 of top 30 active
  1. 1
    Gordon Mckernan
    39.7%
  2. 2
    Laborde Earles
    18.7%
  3. 3
    Morris Bart Attorneys At Law
    18.2%
  4. 4
    Brian Caubarreaux & Associates
    12.2%
  5. 5
    McBride
    5.7%
Show all 16 analyzed competitors
  1. 6
    Hunter & Beck
    2.6%
  2. 7
    Roy Scott & James
    1.2%
  3. 8
    The Henry
    1.1%
  4. 9
    Walker Law Group
    0.3%
  5. 10
    Spurgeon
    0.3%
  6. 11
    Egenberg Trial Lawyers
    0.1%
  7. 12
    Dudley DeBosier
    0.1%
  8. 13
    Glenn Armentor Law Corporation
    0.0%
  9. 14
    William Gee Louisiana
    0.0%
  10. 15
    Edward J Womac Jr & Associates
    0.0%
  11. 16
    Spencer Calahan
    0.0%
YouTube TV App
vMVPD
3.4M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    37.2%
  2. 2
    Morris Bart Attorneys At Law
    27.2%
  3. 3
    Laborde Earles
    12.3%
  4. 4
    McBride
    7.3%
  5. 5
    Brian Caubarreaux & Associates
    6.4%
Show all 18 analyzed competitors
  1. 6
    Hunter & Beck
    4.6%
  2. 7
    Roy Scott & James
    2.0%
  3. 8
    The Henry
    1.4%
  4. 9
    Dudley DeBosier
    0.9%
  5. 10
    Spurgeon
    0.3%
  6. 11
    Walker Law Group
    0.2%
  7. 12
    Spencer Calahan
    0.1%
  8. 13
    Glenn Armentor Law Corporation
    0.1%
  9. 14
    William Gee Louisiana
    0.1%
  10. 15
    Edward J Womac Jr & Associates
    0.1%
  11. 16
    Law Offices of Blaine Barrilleaux
    0.0%
  12. 17
    Egenberg Trial Lawyers
    0.0%
  13. 18
    Morris & Dewett
    0.0%
Dish Streaming
vMVPD
2.8M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    39.5%
  2. 2
    Morris Bart Attorneys At Law
    18.9%
  3. 3
    Laborde Earles
    18.8%
  4. 4
    Brian Caubarreaux & Associates
    9.9%
  5. 5
    McBride
    5.1%
Show all 18 analyzed competitors
  1. 6
    Dudley DeBosier
    2.3%
  2. 7
    Hunter & Beck
    1.9%
  3. 8
    Roy Scott & James
    1.3%
  4. 9
    The Henry
    1.0%
  5. 10
    Walker Law Group
    0.3%
  6. 11
    Spurgeon
    0.3%
  7. 12
    Spencer Calahan
    0.3%
  8. 13
    Glenn Armentor Law Corporation
    0.1%
  9. 14
    Morris & Dewett
    0.1%
  10. 15
    Law Offices of Blaine Barrilleaux
    0.0%
  11. 16
    Edward J Womac Jr & Associates
    0.0%
  12. 17
    Egenberg Trial Lawyers
    0.0%
  13. 18
    William Gee Louisiana
    0.0%
WNTZ
Broadcast
2.6M market impressions · 12 of top 30 active
  1. 1
    Gordon Mckernan
    42.6%
  2. 2
    Morris Bart Attorneys At Law
    26.5%
  3. 3
    Brian Caubarreaux & Associates
    9.3%
  4. 4
    Laborde Earles
    8.1%
  5. 5
    McBride
    6.2%
Show all 12 analyzed competitors
  1. 6
    Spurgeon
    3.2%
  2. 7
    Hunter & Beck
    2.6%
  3. 8
    The Henry
    1.1%
  4. 9
    Walker Law Group
    0.3%
  5. 10
    Glenn Armentor Law Corporation
    0.1%
  6. 11
    Roy Scott & James
    0.0%
  7. 12
    Spencer Calahan
    0.0%
NALB
2.4M market impressions · 7 of top 30 active
  1. 1
    Gordon Mckernan
    51.7%
  2. 2
    Laborde Earles
    19.4%
  3. 3
    Morris Bart Attorneys At Law
    17.9%
  4. 4
    Brian Caubarreaux & Associates
    6.3%
  5. 5
    Roy Scott & James
    2.6%
Show all 7 analyzed competitors
  1. 6
    Hunter & Beck
    2.1%
  2. 7
    Glenn Armentor Law Corporation
    0.1%
TiVo Streaming
vMVPD
1.8M market impressions · 16 of top 30 active
  1. 1
    Gordon Mckernan
    39.9%
  2. 2
    Morris Bart Attorneys At Law
    19.5%
  3. 3
    Laborde Earles
    17.7%
  4. 4
    Brian Caubarreaux & Associates
    12.1%
  5. 5
    McBride
    5.3%
Show all 16 analyzed competitors
  1. 6
    Hunter & Beck
    2.6%
  2. 7
    Roy Scott & James
    1.2%
  3. 8
    The Henry
    1.2%
  4. 9
    Walker Law Group
    0.3%
  5. 10
    Spurgeon
    0.2%
  6. 11
    Egenberg Trial Lawyers
    0.0%
  7. 12
    Dudley DeBosier
    0.0%
  8. 13
    Glenn Armentor Law Corporation
    0.0%
  9. 14
    Edward J Womac Jr & Associates
    0.0%
  10. 15
    William Gee Louisiana
    0.0%
  11. 16
    Spencer Calahan
    0.0%
Other App
Streaming App
1.5M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    68.1%
  2. 2
    Egenberg Trial Lawyers
    12.4%
  3. 3
    Brian Caubarreaux & Associates
    6.9%
  4. 4
    Morris Bart Attorneys At Law
    2.7%
  5. 5
    Laborde Earles
    2.6%
Show all 18 analyzed competitors
  1. 6
    Dudley DeBosier
    2.4%
  2. 7
    Morris & Dewett
    2.0%
  3. 8
    Edward J Womac Jr & Associates
    1.2%
  4. 9
    McBride
    0.6%
  5. 10
    Hunter & Beck
    0.4%
  6. 11
    Glenn Armentor Law Corporation
    0.2%
  7. 12
    Roy Scott & James
    0.1%
  8. 13
    Spencer Calahan
    0.1%
  9. 14
    Spurgeon
    0.1%
  10. 15
    The Henry
    0.1%
  11. 16
    William Gee Louisiana
    0.1%
  12. 17
    Law Offices of Blaine Barrilleaux
    0.0%
  13. 18
    Walker Law Group
    0.0%
YouTube App
Streaming App
0.7M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    63.3%
  2. 2
    Laborde Earles
    16.8%
  3. 3
    Egenberg Trial Lawyers
    3.8%
  4. 4
    Morris Bart Attorneys At Law
    3.6%
  5. 5
    Law Offices of Blaine Barrilleaux
    2.7%
Show all 18 analyzed competitors
  1. 6
    Edward J Womac Jr & Associates
    2.3%
  2. 7
    William Gee Louisiana
    2.2%
  3. 8
    Dudley DeBosier
    2.1%
  4. 9
    Brian Caubarreaux & Associates
    0.7%
  5. 10
    Hunter & Beck
    0.7%
  6. 11
    Spencer Calahan
    0.6%
  7. 12
    McBride
    0.6%
  8. 13
    Glenn Armentor Law Corporation
    0.2%
  9. 14
    Roy Scott & James
    0.2%
  10. 15
    The Henry
    0.1%
  11. 16
    Spurgeon
    0.1%
  12. 17
    Morris & Dewett
    0.0%
  13. 18
    Walker Law Group
    0.0%
Amazon Fire
Device
0.6M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    35.9%
  2. 2
    Morris Bart Attorneys At Law
    19.2%
  3. 3
    Laborde Earles
    15.1%
  4. 4
    Brian Caubarreaux & Associates
    9.3%
  5. 5
    Dudley DeBosier
    5.2%
Show all 18 analyzed competitors
  1. 6
    McBride
    5.0%
  2. 7
    Hunter & Beck
    2.7%
  3. 8
    Roy Scott & James
    1.3%
  4. 9
    Edward J Womac Jr & Associates
    1.2%
  5. 10
    Glenn Armentor Law Corporation
    1.1%
  6. 11
    The Henry
    0.8%
  7. 12
    Spencer Calahan
    0.8%
  8. 13
    Egenberg Trial Lawyers
    0.6%
  9. 14
    William Gee Louisiana
    0.6%
  10. 15
    Morris & Dewett
    0.5%
  11. 16
    Walker Law Group
    0.3%
  12. 17
    Law Offices of Blaine Barrilleaux
    0.2%
  13. 18
    Spurgeon
    0.1%
Roku
Device
0.6M market impressions · 18 of top 30 active
  1. 1
    Gordon Mckernan
    38.0%
  2. 2
    Laborde Earles
    24.4%
  3. 3
    Brian Caubarreaux & Associates
    13.0%
  4. 4
    Morris Bart Attorneys At Law
    10.2%
  5. 5
    McBride
    4.7%
Show all 18 analyzed competitors
  1. 6
    Dudley DeBosier
    2.5%
  2. 7
    Hunter & Beck
    1.4%
  3. 8
    Roy Scott & James
    1.0%
  4. 9
    The Henry
    0.8%
  5. 10
    Edward J Womac Jr & Associates
    0.8%
  6. 11
    Egenberg Trial Lawyers
    0.7%
  7. 12
    Glenn Armentor Law Corporation
    0.5%
  8. 13
    Morris & Dewett
    0.4%
  9. 14
    Spurgeon
    0.4%
  10. 15
    William Gee Louisiana
    0.4%
  11. 16
    Walker Law Group
    0.3%
  12. 17
    Spencer Calahan
    0.2%
  13. 18
    Law Offices of Blaine Barrilleaux
    0.2%
KLAX
Broadcast
0.6M market impressions · 10 of top 30 active
  1. 1
    Gordon Mckernan
    39.0%
  2. 2
    Laborde Earles
    31.9%
  3. 3
    Morris Bart Attorneys At Law
    20.7%
  4. 4
    Hunter & Beck
    3.6%
  5. 5
    Spencer Calahan
    1.8%
Show all 10 analyzed competitors
  1. 6
    Glenn Armentor Law Corporation
    1.6%
  2. 7
    Law Offices of Blaine Barrilleaux
    0.7%
  3. 8
    Brian Caubarreaux & Associates
    0.6%
  4. 9
    Dudley DeBosier
    0.1%
  5. 10
    William Gee Louisiana
    0.1%
Tubi TV App
Streaming App
0.5M market impressions · 15 of top 30 active
  1. 1
    Gordon Mckernan
    66.6%
  2. 2
    Dudley DeBosier
    12.3%
  3. 3
    Laborde Earles
    8.2%
  4. 4
    Morris & Dewett
    3.1%
  5. 5
    Edward J Womac Jr & Associates
    2.3%
Show all 15 analyzed competitors
  1. 6
    Brian Caubarreaux & Associates
    1.9%
  2. 7
    Egenberg Trial Lawyers
    1.8%
  3. 8
    Morris Bart Attorneys At Law
    1.3%
  4. 9
    Glenn Armentor Law Corporation
    0.8%
  5. 10
    William Gee Louisiana
    0.7%
  6. 11
    Spurgeon
    0.5%
  7. 12
    Law Offices of Blaine Barrilleaux
    0.3%
  8. 13
    Spencer Calahan
    0.2%
  9. 14
    Hunter & Beck
    0.1%
  10. 15
    McBride
    0.1%
Competitor Creative

The creative landscape

Active spots running in the Alexandria market this period.

GMIA
Just Call Me
Gordon McKernan Injury Attorneys
Personal Injury
LELF
Call Now
Laborde Earles Law Firm
Personal Injury
BCAA
Be Confident
Brian Caubarreaux & Associates
Personal Injury
MBAA
One Call
Morris Bart Attorneys At Law
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary