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Competitive Analysis — Santa Barbara DMA · YTD

Santa Barbara Market Competitive Analysis

18+ legal advertisers delivered an estimated 7M impressions of TV advertising in Santa Barbara-Santa Maria-San Luis Obispo, CA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Santa Barbara Market Impressions
7M
Year to date
Streaming Share
23%
2M of 7M total
Active Advertisers
18+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Santa Barbara-Santa Maria-San Luis Obispo, CA's legal category delivered an estimated 7M impressions year-to-date across 18+ active advertisers. By impressions, the market is roughly 50% Broadcast / 27% vMVPD / 23% CTV/Streaming.

Full Santa Barbara Market (18+ Firms) · Impressions
50%
27%
23%
30 Competitors Analyzed · Impressions
50%
27%
23%
Broadcast
vMVPD
CTV/Streaming
Top 18 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  241K – 4.3M impressions
1Law Brothers Injury Attorneys2.6M864K815K4.3M
19%
2Los Defensores471K260K98K829K
12%
3Sweet James Accident Attorney63K181K364K608K
60%
4Kirtland & Packard LLP82K225K42K348K
12%
5calljacob.com230K4K6K241K
2%
Mid-Pack  ·  52K – 183K impressions
6Mario A Juarez Attorney at Law10K153K20K183K
11%
7Pena & Bromberg—6K126K131K
96%
8Ayuda Legal3K120K6K129K
4%
9Consumer Law Group98K14K3K114K
2%
10Russ Brown Motorcycle Attorneys—41K57K99K
58%
11The Dominguez Firm96633K44K78K
56%
12The Carlson Law Firm62K7K6K74K
7%
13Amberger & Chamberlain Social Security Law63K2K28565K
0%
14DK Law Group—21K33K54K
61%
15Walkup Personal Injury Law3K25K25K52K
48%
Challengers  ·  35K – 51K impressions
16Michael B Clayton48K2K2K51K
3%
17Law Offices of J Chrisp—6K30K36K
83%
18Curtis Legal Group—22K13K35K
37%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 18 injury-law competitors — the concentrated, material competitive pool within the broader 18+ legal-advertiser market. 7M impressions delivered by those 18 firms year-to-date.

Top-18 Competitor Impressions
7M
Top 18 injury-law firms · all publishers, Santa Barbara DMA
Dominant Publisher
KSBY
2.6M IMP · Law Brothers owns 84% SOV
CTV Opportunity
Amazon Fire
0.3M IMP · top firm holds only 35% SOV
Publisher Volume — Top-18 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-18 injury-law impressions on that publisher. Bars sum to 100% of the top-18 pool.

"Other top competitors" represents the 3 firms ranked 16–18 in the competitive pool, each under 4% of top-18 impressions on any publisher shown above.

Firms: Law BrothersLos DefensoresSweet James Accident AttorneyKirtland & Packard LLPcalljacob.comMario A Juarez Attorney at LawPena & BrombergAyuda LegalConsumer Law GroupRuss Brown Motorcycle AttorneysThe Dominguez FirmThe CarlsonAmberger & Chamberlain Social Security LawDK Law GroupWalkup Personal Injury Law Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

KSBY
Broadcast
2.6M market impressions · 6 of top 18 active
  1. 1
    Law Brothers
    84.2%
  2. 2
    calljacob.com
    8.7%
  3. 3
    Sweet James Accident Attorney
    2.4%
  4. 4
    Amberger & Chamberlain Social Security Law
    2.4%
  5. 5
    The Carlson
    2.3%
▸ Show all 6 analyzed competitors
  1. 6
    Mario A Juarez Attorney at Law
    0.0%
YouTube App
Streaming App
0.6M market impressions · 17 of top 18 active
  1. 1
    Law Brothers
    64.5%
  2. 2
    Sweet James Accident Attorney
    25.6%
  3. 3
    Law Offices of J Chrisp
    2.6%
  4. 4
    Los Defensores
    2.0%
  5. 5
    Russ Brown Motorcycle Attorneys
    1.5%
▸ Show all 17 analyzed competitors
  1. 6
    Walkup Personal Injury Law
    0.9%
  2. 7
    Kirtland & Packard LLP
    0.8%
  3. 8
    Curtis Legal Group
    0.7%
  4. 9
    DK Law Group
    0.4%
  5. 10
    The Carlson
    0.3%
  6. 11
    calljacob.com
    0.2%
  7. 12
    Consumer Law Group
    0.2%
  8. 13
    Pena & Bromberg
    0.1%
  9. 14
    Ayuda Legal
    0.0%
  10. 15
    Mario A Juarez Attorney at Law
    0.0%
  11. 16
    Michael B Clayton
    0.0%
  12. 17
    The Dominguez Firm
    0.0%
XFINITY Streaming
vMVPD
0.4M market impressions · 18 of top 18 active
  1. 1
    Law Brothers
    41.0%
  2. 2
    Kirtland & Packard LLP
    14.8%
  3. 3
    Mario A Juarez Attorney at Law
    12.9%
  4. 4
    Los Defensores
    9.8%
  5. 5
    Sweet James Accident Attorney
    7.7%
▸ Show all 18 analyzed competitors
  1. 6
    Ayuda Legal
    7.1%
  2. 7
    Walkup Personal Injury Law
    1.4%
  3. 8
    The Dominguez Firm
    1.3%
  4. 9
    Curtis Legal Group
    1.2%
  5. 10
    Law Offices of J Chrisp
    1.0%
  6. 11
    Russ Brown Motorcycle Attorneys
    0.4%
  7. 12
    Consumer Law Group
    0.4%
  8. 13
    calljacob.com
    0.3%
  9. 14
    DK Law Group
    0.2%
  10. 15
    The Carlson
    0.2%
  11. 16
    Michael B Clayton
    0.1%
  12. 17
    Amberger & Chamberlain Social Security Law
    0.1%
  13. 18
    Pena & Bromberg
    0.1%
DirecTV Streaming
vMVPD
0.4M market impressions · 18 of top 18 active
  1. 1
    Law Brothers
    43.7%
  2. 2
    Kirtland & Packard LLP
    12.2%
  3. 3
    Ayuda Legal
    9.7%
  4. 4
    Mario A Juarez Attorney at Law
    9.6%
  5. 5
    Sweet James Accident Attorney
    7.3%
▸ Show all 18 analyzed competitors
  1. 6
    Los Defensores
    7.0%
  2. 7
    Walkup Personal Injury Law
    3.4%
  3. 8
    Curtis Legal Group
    3.3%
  4. 9
    Russ Brown Motorcycle Attorneys
    1.0%
  5. 10
    Pena & Bromberg
    0.8%
  6. 11
    The Carlson
    0.5%
  7. 12
    Consumer Law Group
    0.5%
  8. 13
    The Dominguez Firm
    0.4%
  9. 14
    calljacob.com
    0.2%
  10. 15
    DK Law Group
    0.2%
  11. 16
    Amberger & Chamberlain Social Security Law
    0.1%
  12. 17
    Law Offices of J Chrisp
    0.1%
  13. 18
    Michael B Clayton
    0.0%
Dish Streaming
vMVPD
0.3M market impressions · 16 of top 18 active
  1. 1
    Los Defensores
    50.0%
  2. 2
    Law Brothers
    22.7%
  3. 3
    Ayuda Legal
    10.4%
  4. 4
    Kirtland & Packard LLP
    6.9%
  5. 5
    Mario A Juarez Attorney at Law
    5.2%
▸ Show all 16 analyzed competitors
  1. 6
    Consumer Law Group
    1.5%
  2. 7
    Sweet James Accident Attorney
    1.5%
  3. 8
    The Dominguez Firm
    0.4%
  4. 9
    DK Law Group
    0.4%
  5. 10
    Russ Brown Motorcycle Attorneys
    0.3%
  6. 11
    Curtis Legal Group
    0.2%
  7. 12
    The Carlson
    0.2%
  8. 13
    calljacob.com
    0.1%
  9. 14
    Pena & Bromberg
    0.1%
  10. 15
    Michael B Clayton
    0.1%
  11. 16
    Amberger & Chamberlain Social Security Law
    0.1%
Spectrum Streaming
vMVPD
0.3M market impressions · 18 of top 18 active
  1. 1
    Law Brothers
    55.8%
  2. 2
    Sweet James Accident Attorney
    13.6%
  3. 3
    Kirtland & Packard LLP
    8.3%
  4. 4
    Mario A Juarez Attorney at Law
    6.2%
  5. 5
    Los Defensores
    3.7%
▸ Show all 18 analyzed competitors
  1. 6
    Ayuda Legal
    2.6%
  2. 7
    The Dominguez Firm
    2.3%
  3. 8
    DK Law Group
    2.1%
  4. 9
    Consumer Law Group
    1.6%
  5. 10
    Russ Brown Motorcycle Attorneys
    1.5%
  6. 11
    The Carlson
    0.5%
  7. 12
    Pena & Bromberg
    0.5%
  8. 13
    Walkup Personal Injury Law
    0.4%
  9. 14
    calljacob.com
    0.4%
  10. 15
    Curtis Legal Group
    0.3%
  11. 16
    Michael B Clayton
    0.1%
  12. 17
    Law Offices of J Chrisp
    0.1%
  13. 18
    Amberger & Chamberlain Social Security Law
    0.1%
Cox Streaming
vMVPD
0.3M market impressions · 16 of top 18 active
  1. 1
    Law Brothers
    56.9%
  2. 2
    Sweet James Accident Attorney
    16.0%
  3. 3
    Kirtland & Packard LLP
    10.0%
  4. 4
    The Dominguez Firm
    4.5%
  5. 5
    Russ Brown Motorcycle Attorneys
    4.3%
▸ Show all 16 analyzed competitors
  1. 6
    DK Law Group
    3.2%
  2. 7
    Mario A Juarez Attorney at Law
    2.0%
  3. 8
    Los Defensores
    1.5%
  4. 9
    Ayuda Legal
    1.2%
  5. 10
    Michael B Clayton
    0.2%
  6. 11
    The Carlson
    0.1%
  7. 12
    calljacob.com
    0.0%
  8. 13
    Pena & Bromberg
    0.0%
  9. 14
    Walkup Personal Injury Law
    0.0%
  10. 15
    Law Offices of J Chrisp
    0.0%
  11. 16
    Consumer Law Group
    0.0%
Amazon Fire
Device
0.3M market impressions · 17 of top 18 active
  1. 1
    Law Brothers
    34.6%
  2. 2
    Sweet James Accident Attorney
    22.5%
  3. 3
    Los Defensores
    16.3%
  4. 4
    The Dominguez Firm
    11.9%
  5. 5
    DK Law Group
    4.9%
▸ Show all 17 analyzed competitors
  1. 6
    Russ Brown Motorcycle Attorneys
    2.7%
  2. 7
    Kirtland & Packard LLP
    2.4%
  3. 8
    Mario A Juarez Attorney at Law
    1.0%
  4. 9
    Ayuda Legal
    0.8%
  5. 10
    Law Offices of J Chrisp
    0.8%
  6. 11
    Pena & Bromberg
    0.7%
  7. 12
    Walkup Personal Injury Law
    0.6%
  8. 13
    Curtis Legal Group
    0.6%
  9. 14
    calljacob.com
    0.2%
  10. 15
    The Carlson
    0.1%
  11. 16
    Consumer Law Group
    0.1%
  12. 17
    Michael B Clayton
    0.0%
Other App
Streaming App
0.2M market impressions · 17 of top 18 active
  1. 1
    Pena & Bromberg
    37.7%
  2. 2
    Sweet James Accident Attorney
    25.0%
  3. 3
    Law Brothers
    20.4%
  4. 4
    Kirtland & Packard LLP
    2.9%
  5. 5
    Walkup Personal Injury Law
    2.8%
▸ Show all 17 analyzed competitors
  1. 6
    Law Offices of J Chrisp
    2.2%
  2. 7
    Russ Brown Motorcycle Attorneys
    2.0%
  3. 8
    Mario A Juarez Attorney at Law
    1.8%
  4. 9
    DK Law Group
    1.8%
  5. 10
    Los Defensores
    1.5%
  6. 11
    Ayuda Legal
    0.6%
  7. 12
    The Carlson
    0.3%
  8. 13
    Curtis Legal Group
    0.3%
  9. 14
    calljacob.com
    0.3%
  10. 15
    The Dominguez Firm
    0.2%
  11. 16
    Michael B Clayton
    0.1%
  12. 17
    Consumer Law Group
    0.1%
WXTV
Broadcast
0.2M market impressions · 2 of top 18 active
  1. 1
    Los Defensores
    54.9%
  2. 2
    Consumer Law Group
    45.1%
  3. 3
    —
  4. 4
    —
  5. 5
    —
KEYT
Broadcast
0.2M market impressions · 3 of top 18 active
  1. 1
    Law Brothers
    77.7%
  2. 2
    Kirtland & Packard LLP
    20.7%
  3. 3
    Mario A Juarez Attorney at Law
    1.6%
  4. 4
    —
  5. 5
    —
Roku
Device
0.2M market impressions · 18 of top 18 active
  1. 1
    Law Brothers
    46.8%
  2. 2
    Sweet James Accident Attorney
    21.1%
  3. 3
    Mario A Juarez Attorney at Law
    6.1%
  4. 4
    Kirtland & Packard LLP
    5.9%
  5. 5
    Los Defensores
    3.5%
▸ Show all 18 analyzed competitors
  1. 6
    Walkup Personal Injury Law
    3.2%
  2. 7
    Pena & Bromberg
    3.2%
  3. 8
    Curtis Legal Group
    2.0%
  4. 9
    Law Offices of J Chrisp
    2.0%
  5. 10
    The Dominguez Firm
    1.7%
  6. 11
    Russ Brown Motorcycle Attorneys
    1.6%
  7. 12
    DK Law Group
    1.4%
  8. 13
    Ayuda Legal
    0.6%
  9. 14
    calljacob.com
    0.3%
  10. 15
    The Carlson
    0.2%
  11. 16
    Consumer Law Group
    0.2%
  12. 17
    Michael B Clayton
    0.1%
  13. 18
    Amberger & Chamberlain Social Security Law
    0.0%
KPMR
Broadcast
0.1M market impressions · 5 of top 18 active
  1. 1
    Los Defensores
    92.5%
  2. 2
    Consumer Law Group
    4.5%
  3. 3
    Michael B Clayton
    2.1%
  4. 4
    Ayuda Legal
    0.5%
  5. 5
    The Dominguez Firm
    0.5%
KTSB
Broadcast
0.1M market impressions · 4 of top 18 active
  1. 1
    Los Defensores
    95.4%
  2. 2
    Consumer Law Group
    2.3%
  3. 3
    Michael B Clayton
    2.1%
  4. 4
    The Dominguez Firm
    0.2%
  5. 5
    —
KKFX
Broadcast
0.1M market impressions · 4 of top 18 active
  1. 1
    Law Brothers
    81.0%
  2. 2
    Kirtland & Packard LLP
    18.4%
  3. 3
    Amberger & Chamberlain Social Security Law
    0.3%
  4. 4
    Mario A Juarez Attorney at Law
    0.3%
  5. 5
    —
Competitor Creative

The creative landscape

Active spots running in the Santa Barbara market this period.

SJAA
Hurt In An Accident
Sweet James Accident Attorney
Personal Injury
PB
Call Now
Pena & Bromberg
Personal Injury
TCLF
We Can Help
The Carlson Law Firm
Personal Injury
WPIL
Personal Injury Law
Walkup Personal Injury Law
Personal Injury
KPL
Call Us
Kirtland & Packard LLP
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary