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Competitive Analysis — Fresno DMA · YTD

Fresno Market Competitive Analysis

141+ legal advertisers delivered an estimated 327M impressions of TV advertising in Fresno-Visalia, CA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Fresno Market Impressions
327M
Year to date
Streaming Share
8%
25M of 327M total
Active Advertisers
141+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Fresno-Visalia, CA's legal category delivered an estimated 327M impressions year-to-date across 141+ active advertisers. By impressions, the market is roughly 90% Broadcast / 2% vMVPD / 8% CTV/Streaming.

Full Fresno Market (141+ Firms) · Impressions
90%
2%
8%
30 Competitors Analyzed · Impressions
92%
2%
6%
Broadcast
vMVPD
CTV/Streaming
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  19.3M – 105.8M impressions
1Law Brothers Injury Attorneys96.0M2.3M7.4M105.8M
7%
2Jacoby & Meyers36.5M762K6.8M44.1M
15%
3Sweet James Accident Attorney36.9M724K1.1M38.8M
3%
4Curtis Legal Group33.3M672K129K34.1M
0%
5The Dominguez Firm19.1M101K121K19.3M
1%
Mid-Pack  ·  1.6M – 17.3M impressions
6Los Defensores16.2M789K256K17.3M
1%
7Voz Legal12.0M73K48K12.1M
0%
8Dos Hermanos10.6M50K81K10.8M
1%
9The United Firm La Liga Defensora, APC8.1M58K35K8.2M
0%
10Grossman Law Firm6.1M24K5K6.2M
0%
11Torem & Asociados2.6M8K3K2.6M
0%
12B & D Law Group2.3M36K24K2.3M
1%
13Pena & Bromberg2.2M53K7K2.3M
0%
14Richard Schwartz & Associates1.6M112K509K2.2M
23%
15Dominguez Law1.5M12K74K1.6M
5%
Challengers  ·  332K – 1.2M impressions
16La Liga Defensora1.2M7K10K1.2M
1%
17Campbell & Associates799K88K181K1.1M
17%
18BD & J Injury Lawyers1.0M28K20K1.1M
2%
19Robert Ishikawa Law Offices930K15K3K948K
0%
20Ayuda Legal539K370K22K931K
2%
21Law Offices of Joel M Murillo850K2K494853K
0%
22Torem & Associates809K2K612811K
0%
23Perez, Williams, Medina & Rodriguez764K6K912771K
0%
24Berg Injury Lawyers261K109K366K736K
50%
25Hernandez Law Group529K3K32K564K
6%
26Los Hermanos Abogados460K13K59K532K
11%
27Consumer Law Group435K35K10K480K
2%
28Walkup Personal Injury Law321K68K61K450K
14%
29Los Hermanos De La Ley204K5K137K346K
40%
30Dunnion Law3K22K307K332K
93%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 141+ legal-advertiser market. 319M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
319M
Top 30 injury-law firms · all publishers, Fresno DMA
Dominant Publisher
KFSN
111.2M IMP · Law Brothers owns 41% SOV
CTV Opportunity
Amazon Fire
1.0M IMP · top firm holds only 34% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.

"Other top competitors" represents the 15 firms ranked 16–30 in the competitive pool, each under 12% of top-30 impressions on any publisher shown above.

Firms: Law BrothersJacoby & MeyersSweet James Accident AttorneyCurtis Legal GroupThe Dominguez FirmLos DefensoresVoz LegalDos HermanosThe United Firm La Liga Defensora, APCGrossmanTorem & AsociadosB & D Law GroupPena & BrombergRichard Schwartz & AssociatesDominguez Law Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

KFSN
Broadcast
111.2M market impressions · 16 of top 30 active
  1. 1
    Law Brothers
    40.7%
  2. 2
    Jacoby & Meyers
    21.7%
  3. 3
    Curtis Legal Group
    20.6%
  4. 4
    Sweet James Accident Attorney
    15.4%
  5. 5
    Campbell & Associates
    0.5%
▸ Show all 16 analyzed competitors
  1. 6
    Richard Schwartz & Associates
    0.4%
  2. 7
    Robert Ishikawa Law Offices
    0.4%
  3. 8
    Los Hermanos Abogados
    0.2%
  4. 9
    Los Hermanos De La Ley
    0.1%
  5. 10
    BD & J
    0.0%
  6. 11
    Berg
    0.0%
  7. 12
    Pena & Bromberg
    0.0%
  8. 13
    Los Defensores
    0.0%
  9. 14
    Ayuda Legal
    0.0%
  10. 15
    Walkup Personal Injury Law
    0.0%
  11. 16
    Dunnion Law
    0.0%
KFTV
Broadcast
76.4M market impressions · 20 of top 30 active
  1. 1
    The Dominguez Firm
    22.1%
  2. 2
    Los Defensores
    17.4%
  3. 3
    Voz Legal
    13.2%
  4. 4
    Dos Hermanos
    12.3%
  5. 5
    Sweet James Accident Attorney
    10.6%
▸ Show all 20 analyzed competitors
  1. 6
    The United Firm La Liga Defensora, APC
    7.7%
  2. 7
    Grossman
    7.3%
  3. 8
    Torem & Asociados
    2.6%
  4. 9
    Dominguez Law
    1.6%
  5. 10
    La Liga Defensora
    1.5%
  6. 11
    Law Offices of Joel M Murillo
    1.1%
  7. 12
    Torem & Associates
    0.9%
  8. 13
    Hernandez Law Group
    0.6%
  9. 14
    Ayuda Legal
    0.5%
  10. 15
    Pena & Bromberg
    0.4%
  11. 16
    Consumer Law Group
    0.1%
  12. 17
    Jacoby & Meyers
    0.0%
  13. 18
    Law Brothers
    0.0%
  14. 19
    Richard Schwartz & Associates
    0.0%
  15. 20
    Los Hermanos De La Ley
    0.0%
KMPH
Broadcast
47.8M market impressions · 14 of top 30 active
  1. 1
    Law Brothers
    56.8%
  2. 2
    Jacoby & Meyers
    13.3%
  3. 3
    Curtis Legal Group
    10.9%
  4. 4
    Sweet James Accident Attorney
    9.2%
  5. 5
    B & D Law Group
    4.2%
▸ Show all 14 analyzed competitors
  1. 6
    Pena & Bromberg
    2.0%
  2. 7
    BD & J
    1.8%
  3. 8
    Robert Ishikawa Law Offices
    0.7%
  4. 9
    Richard Schwartz & Associates
    0.6%
  5. 10
    Los Hermanos Abogados
    0.4%
  6. 11
    Los Hermanos De La Ley
    0.1%
  7. 12
    Campbell & Associates
    0.1%
  8. 13
    Walkup Personal Injury Law
    0.0%
  9. 14
    The United Firm La Liga Defensora, APC
    0.0%
KGPE
Broadcast
16.3M market impressions · 12 of top 30 active
  1. 1
    Law Brothers
    54.7%
  2. 2
    Curtis Legal Group
    23.7%
  3. 3
    Jacoby & Meyers
    14.5%
  4. 4
    Sweet James Accident Attorney
    4.0%
  5. 5
    Berg
    1.4%
▸ Show all 12 analyzed competitors
  1. 6
    Robert Ishikawa Law Offices
    0.8%
  2. 7
    Richard Schwartz & Associates
    0.5%
  3. 8
    Los Hermanos Abogados
    0.2%
  4. 9
    Campbell & Associates
    0.1%
  5. 10
    BD & J
    0.1%
  6. 11
    Los Hermanos De La Ley
    0.0%
  7. 12
    B & D Law Group
    0.0%
KSEE
Broadcast
15.1M market impressions · 15 of top 30 active
  1. 1
    Law Brothers
    65.4%
  2. 2
    Jacoby & Meyers
    21.7%
  3. 3
    Sweet James Accident Attorney
    6.4%
  4. 4
    Pena & Bromberg
    3.4%
  5. 5
    Richard Schwartz & Associates
    1.2%
▸ Show all 15 analyzed competitors
  1. 6
    Curtis Legal Group
    0.7%
  2. 7
    Robert Ishikawa Law Offices
    0.4%
  3. 8
    Campbell & Associates
    0.3%
  4. 9
    Berg
    0.2%
  5. 10
    Los Hermanos Abogados
    0.2%
  6. 11
    Los Hermanos De La Ley
    0.1%
  7. 12
    Los Defensores
    0.0%
  8. 13
    Walkup Personal Injury Law
    0.0%
  9. 14
    BD & J
    0.0%
  10. 15
    Dunnion Law
    0.0%
YouTube App
Streaming App
7.0M market impressions · 29 of top 30 active
  1. 1
    Law Brothers
    81.0%
  2. 2
    Sweet James Accident Attorney
    9.1%
  3. 3
    Berg
    2.6%
  4. 4
    Los Hermanos De La Ley
    1.6%
  5. 5
    Richard Schwartz & Associates
    1.2%
▸ Show all 29 analyzed competitors
  1. 6
    Jacoby & Meyers
    1.2%
  2. 7
    Campbell & Associates
    0.8%
  3. 8
    Los Defensores
    0.6%
  4. 9
    Los Hermanos Abogados
    0.6%
  5. 10
    Curtis Legal Group
    0.3%
  6. 11
    Dunnion Law
    0.2%
  7. 12
    Walkup Personal Injury Law
    0.2%
  8. 13
    Hernandez Law Group
    0.2%
  9. 14
    Voz Legal
    0.1%
  10. 15
    B & D Law Group
    0.1%
  11. 16
    BD & J
    0.1%
  12. 17
    La Liga Defensora
    0.0%
  13. 18
    Consumer Law Group
    0.0%
  14. 19
    Dominguez Law
    0.0%
  15. 20
    Ayuda Legal
    0.0%
  16. 21
    The Dominguez Firm
    0.0%
  17. 22
    The United Firm La Liga Defensora, APC
    0.0%
  18. 23
    Torem & Asociados
    0.0%
  19. 24
    Dos Hermanos
    0.0%
  20. 25
    Pena & Bromberg
    0.0%
  21. 26
    Grossman
    0.0%
  22. 27
    Robert Ishikawa Law Offices
    0.0%
  23. 28
    Perez, Williams, Medina & Rodriguez
    0.0%
  24. 29
    Law Offices of Joel M Murillo
    0.0%
KFRE
Broadcast
6.5M market impressions · 11 of top 30 active
  1. 1
    Law Brothers
    64.2%
  2. 2
    Curtis Legal Group
    16.8%
  3. 3
    Sweet James Accident Attorney
    8.8%
  4. 4
    B & D Law Group
    3.8%
  5. 5
    Pena & Bromberg
    3.5%
▸ Show all 11 analyzed competitors
  1. 6
    BD & J
    2.0%
  2. 7
    Richard Schwartz & Associates
    0.3%
  3. 8
    Robert Ishikawa Law Offices
    0.3%
  4. 9
    Los Hermanos De La Ley
    0.1%
  5. 10
    Los Hermanos Abogados
    0.1%
  6. 11
    Jacoby & Meyers
    0.0%
KNSO
Broadcast
6.3M market impressions · 13 of top 30 active
  1. 1
    Sweet James Accident Attorney
    37.1%
  2. 2
    Dos Hermanos
    14.1%
  3. 3
    Perez, Williams, Medina & Rodriguez
    11.9%
  4. 4
    The Dominguez Firm
    11.2%
  5. 5
    The United Firm La Liga Defensora, APC
    9.5%
▸ Show all 13 analyzed competitors
  1. 6
    Los Defensores
    6.9%
  2. 7
    Dominguez Law
    4.0%
  3. 8
    Torem & Asociados
    3.5%
  4. 9
    Torem & Associates
    1.4%
  5. 10
    Ayuda Legal
    0.2%
  6. 11
    La Liga Defensora
    0.2%
  7. 12
    Jacoby & Meyers
    0.0%
  8. 13
    Consumer Law Group
    0.0%
KTFF
Broadcast
5.1M market impressions · 17 of top 30 active
  1. 1
    Voz Legal
    29.2%
  2. 2
    The United Firm La Liga Defensora, APC
    25.4%
  3. 3
    Los Defensores
    16.4%
  4. 4
    The Dominguez Firm
    13.7%
  5. 5
    Grossman
    5.4%
▸ Show all 17 analyzed competitors
  1. 6
    Torem & Asociados
    5.1%
  2. 7
    Hernandez Law Group
    1.8%
  3. 8
    Torem & Associates
    0.8%
  4. 9
    Dos Hermanos
    0.7%
  5. 10
    Law Offices of Joel M Murillo
    0.4%
  6. 11
    La Liga Defensora
    0.4%
  7. 12
    Sweet James Accident Attorney
    0.3%
  8. 13
    Ayuda Legal
    0.2%
  9. 14
    Pena & Bromberg
    0.1%
  10. 15
    Law Brothers
    0.0%
  11. 16
    Dominguez Law
    0.0%
  12. 17
    Richard Schwartz & Associates
    0.0%
Tubi TV App
Streaming App
4.6M market impressions · 26 of top 30 active
  1. 1
    Jacoby & Meyers
    85.6%
  2. 2
    Law Brothers
    7.0%
  3. 3
    Richard Schwartz & Associates
    4.0%
  4. 4
    Sweet James Accident Attorney
    1.5%
  5. 5
    Campbell & Associates
    0.5%
▸ Show all 26 analyzed competitors
  1. 6
    Berg
    0.3%
  2. 7
    Los Defensores
    0.2%
  3. 8
    Los Hermanos Abogados
    0.1%
  4. 9
    B & D Law Group
    0.1%
  5. 10
    Los Hermanos De La Ley
    0.1%
  6. 11
    BD & J
    0.1%
  7. 12
    Hernandez Law Group
    0.1%
  8. 13
    Dunnion Law
    0.1%
  9. 14
    Consumer Law Group
    0.0%
  10. 15
    Voz Legal
    0.0%
  11. 16
    Walkup Personal Injury Law
    0.0%
  12. 17
    La Liga Defensora
    0.0%
  13. 18
    Curtis Legal Group
    0.0%
  14. 19
    Pena & Bromberg
    0.0%
  15. 20
    The Dominguez Firm
    0.0%
  16. 21
    Dominguez Law
    0.0%
  17. 22
    The United Firm La Liga Defensora, APC
    0.0%
  18. 23
    Ayuda Legal
    0.0%
  19. 24
    Dos Hermanos
    0.0%
  20. 25
    Torem & Asociados
    0.0%
  21. 26
    Perez, Williams, Medina & Rodriguez
    0.0%
OTA
Broadcast
4.6M market impressions · 28 of top 30 active
  1. 1
    The Dominguez Firm
    16.0%
  2. 2
    Law Brothers
    14.5%
  3. 3
    Sweet James Accident Attorney
    12.6%
  4. 4
    Los Defensores
    11.1%
  5. 5
    Voz Legal
    9.8%
▸ Show all 28 analyzed competitors
  1. 6
    Dos Hermanos
    7.1%
  2. 7
    The United Firm La Liga Defensora, APC
    6.9%
  3. 8
    Jacoby & Meyers
    6.6%
  4. 9
    Grossman
    5.3%
  5. 10
    Curtis Legal Group
    3.0%
  6. 11
    Torem & Asociados
    1.6%
  7. 12
    La Liga Defensora
    0.9%
  8. 13
    Dominguez Law
    0.6%
  9. 14
    Campbell & Associates
    0.6%
  10. 15
    Ayuda Legal
    0.5%
  11. 16
    Pena & Bromberg
    0.5%
  12. 17
    Torem & Associates
    0.4%
  13. 18
    Richard Schwartz & Associates
    0.4%
  14. 19
    Law Offices of Joel M Murillo
    0.4%
  15. 20
    Hernandez Law Group
    0.3%
  16. 21
    Perez, Williams, Medina & Rodriguez
    0.2%
  17. 22
    B & D Law Group
    0.2%
  18. 23
    BD & J
    0.1%
  19. 24
    Robert Ishikawa Law Offices
    0.1%
  20. 25
    Los Hermanos Abogados
    0.1%
  21. 26
    Berg
    0.1%
  22. 27
    Consumer Law Group
    0.0%
  23. 28
    Los Hermanos De La Ley
    0.0%
XFINITY Streaming
vMVPD
2.7M market impressions · 30 of top 30 active
  1. 1
    Law Brothers
    40.1%
  2. 2
    Sweet James Accident Attorney
    13.8%
  3. 3
    Jacoby & Meyers
    13.6%
  4. 4
    Curtis Legal Group
    10.9%
  5. 5
    Los Defensores
    5.3%
▸ Show all 30 analyzed competitors
  1. 6
    Ayuda Legal
    2.7%
  2. 7
    Richard Schwartz & Associates
    2.2%
  3. 8
    Berg
    2.2%
  4. 9
    Campbell & Associates
    1.4%
  5. 10
    The Dominguez Firm
    1.4%
  6. 11
    Pena & Bromberg
    0.9%
  7. 12
    Voz Legal
    0.9%
  8. 13
    The United Firm La Liga Defensora, APC
    0.8%
  9. 14
    Dos Hermanos
    0.6%
  10. 15
    B & D Law Group
    0.5%
  11. 16
    Walkup Personal Injury Law
    0.4%
  12. 17
    Grossman
    0.4%
  13. 18
    BD & J
    0.3%
  14. 19
    Dunnion Law
    0.3%
  15. 20
    Robert Ishikawa Law Offices
    0.3%
  16. 21
    Consumer Law Group
    0.2%
  17. 22
    Los Hermanos Abogados
    0.2%
  18. 23
    Dominguez Law
    0.2%
  19. 24
    Torem & Asociados
    0.1%
  20. 25
    Los Hermanos De La Ley
    0.1%
  21. 26
    Perez, Williams, Medina & Rodriguez
    0.1%
  22. 27
    La Liga Defensora
    0.1%
  23. 28
    Hernandez Law Group
    0.0%
  24. 29
    Torem & Associates
    0.0%
  25. 30
    Law Offices of Joel M Murillo
    0.0%
DirecTV Streaming
vMVPD
1.7M market impressions · 30 of top 30 active
  1. 1
    Law Brothers
    31.5%
  2. 2
    Los Defensores
    11.1%
  3. 3
    Sweet James Accident Attorney
    10.7%
  4. 4
    Ayuda Legal
    10.5%
  5. 5
    Jacoby & Meyers
    10.3%
▸ Show all 30 analyzed competitors
  1. 6
    Curtis Legal Group
    9.2%
  2. 7
    Walkup Personal Injury Law
    2.4%
  3. 8
    The Dominguez Firm
    2.1%
  4. 9
    Voz Legal
    1.5%
  5. 10
    Richard Schwartz & Associates
    1.3%
  6. 11
    Campbell & Associates
    1.1%
  7. 12
    Berg
    1.0%
  8. 13
    Dos Hermanos
    1.0%
  9. 14
    The United Firm La Liga Defensora, APC
    1.0%
  10. 15
    Consumer Law Group
    0.9%
  11. 16
    Dunnion Law
    0.8%
  12. 17
    Pena & Bromberg
    0.8%
  13. 18
    B & D Law Group
    0.6%
  14. 19
    Grossman
    0.6%
  15. 20
    BD & J
    0.5%
  16. 21
    Robert Ishikawa Law Offices
    0.2%
  17. 22
    Dominguez Law
    0.2%
  18. 23
    La Liga Defensora
    0.2%
  19. 24
    Torem & Asociados
    0.2%
  20. 25
    Los Hermanos Abogados
    0.1%
  21. 26
    Perez, Williams, Medina & Rodriguez
    0.1%
  22. 27
    Hernandez Law Group
    0.1%
  23. 28
    Los Hermanos De La Ley
    0.1%
  24. 29
    Law Offices of Joel M Murillo
    0.0%
  25. 30
    Torem & Associates
    0.0%
Other App
Streaming App
1.5M market impressions · 30 of top 30 active
  1. 1
    Jacoby & Meyers
    54.3%
  2. 2
    Law Brothers
    15.3%
  3. 3
    Sweet James Accident Attorney
    9.9%
  4. 4
    Campbell & Associates
    5.3%
  5. 5
    The Dominguez Firm
    2.4%
▸ Show all 30 analyzed competitors
  1. 6
    Dunnion Law
    2.0%
  2. 7
    Curtis Legal Group
    1.6%
  3. 8
    Berg
    1.3%
  4. 9
    Los Defensores
    1.3%
  5. 10
    Dominguez Law
    1.2%
  6. 11
    Richard Schwartz & Associates
    1.1%
  7. 12
    Dos Hermanos
    0.9%
  8. 13
    Voz Legal
    0.8%
  9. 14
    The United Firm La Liga Defensora, APC
    0.5%
  10. 15
    Walkup Personal Injury Law
    0.4%
  11. 16
    Ayuda Legal
    0.3%
  12. 17
    Grossman
    0.2%
  13. 18
    Los Hermanos De La Ley
    0.2%
  14. 19
    Los Hermanos Abogados
    0.2%
  15. 20
    Hernandez Law Group
    0.1%
  16. 21
    B & D Law Group
    0.1%
  17. 22
    Pena & Bromberg
    0.1%
  18. 23
    Torem & Asociados
    0.1%
  19. 24
    BD & J
    0.1%
  20. 25
    Consumer Law Group
    0.1%
  21. 26
    La Liga Defensora
    0.1%
  22. 27
    Robert Ishikawa Law Offices
    0.0%
  23. 28
    Perez, Williams, Medina & Rodriguez
    0.0%
  24. 29
    Torem & Associates
    0.0%
  25. 30
    Law Offices of Joel M Murillo
    0.0%
Roku
Device
1.2M market impressions · 30 of top 30 active
  1. 1
    Jacoby & Meyers
    46.4%
  2. 2
    Law Brothers
    19.7%
  3. 3
    Sweet James Accident Attorney
    5.2%
  4. 4
    The Dominguez Firm
    5.1%
  5. 5
    Dos Hermanos
    4.7%
▸ Show all 30 analyzed competitors
  1. 6
    Dunnion Law
    3.7%
  2. 7
    Richard Schwartz & Associates
    3.6%
  3. 8
    Dominguez Law
    3.1%
  4. 9
    Curtis Legal Group
    2.3%
  5. 10
    Walkup Personal Injury Law
    1.8%
  6. 11
    Berg
    1.0%
  7. 12
    Los Defensores
    0.9%
  8. 13
    The United Firm La Liga Defensora, APC
    0.6%
  9. 14
    Campbell & Associates
    0.5%
  10. 15
    Voz Legal
    0.2%
  11. 16
    BD & J
    0.2%
  12. 17
    B & D Law Group
    0.2%
  13. 18
    Los Hermanos Abogados
    0.1%
  14. 19
    Los Hermanos De La Ley
    0.1%
  15. 20
    Pena & Bromberg
    0.1%
  16. 21
    Ayuda Legal
    0.1%
  17. 22
    Hernandez Law Group
    0.1%
  18. 23
    Grossman
    0.1%
  19. 24
    Robert Ishikawa Law Offices
    0.0%
  20. 25
    La Liga Defensora
    0.0%
  21. 26
    Consumer Law Group
    0.0%
  22. 27
    Torem & Asociados
    0.0%
  23. 28
    Torem & Associates
    0.0%
  24. 29
    Perez, Williams, Medina & Rodriguez
    0.0%
  25. 30
    Law Offices of Joel M Murillo
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Fresno market this period.

SJAA
Hurt In An Accident
Sweet James Accident Attorney
Personal Injury
JM
Call Us
Jacoby & Meyers
Personal Injury
CLG
Contact Us
Curtis Legal Group
Personal Injury
BIL
Call Today
Berg Injury Lawyers
Personal Injury
RILO
No Fee Unless You Win
Robert Ishikawa Law Offices
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary