20+ legal advertisers delivered an estimated 37M impressions of TV advertising in Chico-Redding, CA year-to-date. This view measures delivered viewing volume — eyeballs on screen.
Chico-Redding, CA's legal category delivered an estimated 37M impressions year-to-date across 20+ active advertisers. By impressions, the market is roughly 41% Broadcast / 47% vMVPD / 11% CTV/Streaming.
| # | Firm | Broadcast | vMVPD | Streaming | Total | Split | Streaming % |
|---|---|---|---|---|---|---|---|
| Majors · 998K – 27.8M impressions | |||||||
| 1 | Law Brothers Injury Attorneys | 12.3M | 13.0M | 2.5M | 27.8M | 9% | |
| 2 | Curtis Legal Group | 739K | 1.5M | 198K | 2.5M | 8% | |
| 3 | Barr & Mudford | 776K | 963K | 458K | 2.2M | 21% | |
| 4 | Haslerud Injury Law | 396K | 562K | 180K | 1.1M | 16% | |
| 5 | Hubbs Disability Law | 442K | 506K | 50K | 998K | 5% | |
| Mid-Pack · 64K – 915K impressions | |||||||
| 6 | Prentiss Law & Associates | 341K | 525K | 50K | 915K | 5% | |
| 7 | Sweet James Accident Attorney | 2K | 98K | 450K | 550K | 82% | |
| 8 | Reiner Slaughter & Frankel Law Offices | 111K | 159K | 25K | 295K | 9% | |
| 9 | BD & J Injury Lawyers | 98K | 143K | 20K | 261K | 8% | |
| 10 | Walkup Personal Injury Law | 124K | 45K | 15K | 184K | 8% | |
| 11 | Los Hermanos Abogados | 27K | 43K | 19K | 89K | 21% | |
| 12 | Los Hermanos De La Ley | 14K | 33K | 27K | 75K | 37% | |
| 13 | Ayuda Legal | 568 | 70K | 1K | 72K | 2% | |
| 14 | Ashton & Price | 13K | 27K | 25K | 65K | 38% | |
| 15 | Russ Brown Motorcycle Attorneys | — | 5K | 59K | 64K | 93% | |
| Challengers · 35K – 62K impressions | |||||||
| 16 | Law Offices of J Chrisp | — | 4K | 58K | 62K | 94% | |
| 17 | Scranton Law Firm | 1K | 13K | 32K | 47K | 68% | |
| 18 | Consumer Law Group | 34K | 8K | 2K | 44K | 3% | |
| 19 | Singleton Schreiber Law Firm | — | 17K | 19K | 36K | 52% | |
| 20 | Merriman Legal | — | 2K | 33K | 35K | 94% | |
The charts below focus on the top 20 injury-law competitors — the concentrated, material competitive pool within the broader 20+ legal-advertiser market. 37M impressions delivered by those 20 firms year-to-date.
"Other top competitors" represents the 5 firms ranked 16–20 in the competitive pool, each under 3% of top-20 impressions on any publisher shown above.
Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.
Active spots running in the Chico-Redding market this period.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
Each advertiser's activity is split across three mutually exclusive channels.
Publisher definitions
Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.
Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.
OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.
A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.