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Competitive Analysis — Bakersfield DMA · YTD

Bakersfield Market Competitive Analysis

21+ legal advertisers delivered an estimated 43M impressions of TV advertising in Bakersfield, CA year-to-date. This view measures delivered viewing volume — eyeballs on screen.

Bakersfield Market Impressions
43M
Year to date
Streaming Share
24%
10M of 43M total
Active Advertisers
21+
Legal-services firms in market
Competitive Landscape

Who's running — and where

Bakersfield, CA's legal category delivered an estimated 43M impressions year-to-date across 21+ active advertisers. By impressions, the market is roughly 46% Broadcast / 30% vMVPD / 24% CTV/Streaming.

Full Bakersfield Market (21+ Firms) · Impressions
46%
30%
24%
30 Competitors Analyzed · Impressions
46%
30%
24%
Broadcast
vMVPD
CTV/Streaming
Top 21 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastvMVPDStreamingTotalSplitStreaming %
Majors  ·  1.1M – 25.5M impressions
1Law Brothers Injury Attorneys11.2M7.6M6.7M25.5M
26%
2Sweet James Accident Attorney3.5M1.9M808K6.2M
13%
3Larry H Parker1.7M1.5M1.4M4.6M
30%
4Pena & Bromberg596K394K219K1.2M
18%
5The Dominguez Firm815K172K69K1.1M
7%
Mid-Pack  ·  136K – 1.0M impressions
6Law Offices of Mickey Fine438K214K379K1.0M
37%
7The United Firm La Liga Defensora, APC661K62K44K767K
6%
8B & D Law Group362K263K86K712K
12%
9BD & J Injury Lawyers257K182K62K501K
12%
10Dominguez Law145K33K18K196K
9%
11Ayuda Legal39K112K20K171K
12%
12DK Law Group162110K58K169K
34%
13Rodriguez & Associates Trial Lawyers64K40K61K165K
37%
14Los Hermanos Abogados38K40K63K142K
45%
15Los Hermanos De La Ley11K11K114K136K
84%
Challengers  ·  80K – 133K impressions
16Russ Brown Motorcycle Attorneys—49K84K133K
63%
17Dos Hermanos84K28K10K123K
9%
18Consumer Law Group83K19K4K105K
4%
19La Liga Defensora89K9K5K103K
5%
20Law Offices of Dr Bill LaTour—32K51K83K
62%
21Razavi Law Group11K19K50K80K
63%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 21 injury-law competitors — the concentrated, material competitive pool within the broader 21+ legal-advertiser market. 43M impressions delivered by those 21 firms year-to-date.

Top-21 Competitor Impressions
43M
Top 21 injury-law firms · all publishers, Bakersfield DMA
Dominant Publisher
OTA
9.0M IMP · Law Brothers owns 47% SOV
CTV Opportunity
Amazon Fire
0.8M IMP · top firm holds only 53% SOV
Publisher Volume — Top-21 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-21 injury-law impressions on that publisher. Bars sum to 100% of the top-21 pool.

"Other top competitors" represents the 6 firms ranked 16–21 in the competitive pool, each under 1% of top-21 impressions on any publisher shown above.

Firms: Law BrothersSweet James Accident AttorneyLarry H ParkerPena & BrombergThe Dominguez FirmLaw Offices of Mickey FineThe United Firm La Liga Defensora, APCB & D Law GroupBD & JDominguez LawAyuda LegalDK Law GroupRodriguez & Associates Trial LawyersLos Hermanos AbogadosLos Hermanos De La Ley Other top competitors

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

OTA
Broadcast
9.0M market impressions · 17 of top 21 active
  1. 1
    Law Brothers
    46.8%
  2. 2
    Sweet James Accident Attorney
    17.5%
  3. 3
    Larry H Parker
    8.6%
  4. 4
    The Dominguez Firm
    8.3%
  5. 5
    The United Firm La Liga Defensora, APC
    7.1%
▸ Show all 17 analyzed competitors
  1. 6
    Pena & Bromberg
    3.1%
  2. 7
    B & D Law Group
    1.6%
  3. 8
    Dominguez Law
    1.6%
  4. 9
    Law Offices of Mickey Fine
    1.5%
  5. 10
    La Liga Defensora
    1.0%
  6. 11
    BD & J
    1.0%
  7. 12
    Dos Hermanos
    0.9%
  8. 13
    Ayuda Legal
    0.4%
  9. 14
    Rodriguez & Associates Trial Lawyers
    0.3%
  10. 15
    Los Hermanos Abogados
    0.2%
  11. 16
    Razavi Law Group
    0.0%
  12. 17
    Los Hermanos De La Ley
    0.0%
Spectrum Streaming
vMVPD
6.1M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    59.9%
  2. 2
    Sweet James Accident Attorney
    15.4%
  3. 3
    Larry H Parker
    12.1%
  4. 4
    Pena & Bromberg
    3.1%
  5. 5
    B & D Law Group
    2.0%
▸ Show all 21 analyzed competitors
  1. 6
    Law Offices of Mickey Fine
    1.7%
  2. 7
    BD & J
    1.4%
  3. 8
    The Dominguez Firm
    1.1%
  4. 9
    The United Firm La Liga Defensora, APC
    0.8%
  5. 10
    Rodriguez & Associates Trial Lawyers
    0.3%
  6. 11
    Dominguez Law
    0.3%
  7. 12
    Dos Hermanos
    0.3%
  8. 13
    Los Hermanos Abogados
    0.3%
  9. 14
    Ayuda Legal
    0.3%
  10. 15
    Russ Brown Motorcycle Attorneys
    0.3%
  11. 16
    La Liga Defensora
    0.1%
  12. 17
    Law Offices of Dr Bill LaTour
    0.1%
  13. 18
    DK Law Group
    0.1%
  14. 19
    Razavi Law Group
    0.1%
  15. 20
    Los Hermanos De La Ley
    0.1%
  16. 21
    Consumer Law Group
    0.1%
YouTube App
Streaming App
4.7M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    84.5%
  2. 2
    Law Offices of Mickey Fine
    6.3%
  3. 3
    Sweet James Accident Attorney
    4.5%
  4. 4
    Los Hermanos De La Ley
    2.2%
  5. 5
    Los Hermanos Abogados
    0.9%
▸ Show all 21 analyzed competitors
  1. 6
    Law Offices of Dr Bill LaTour
    0.7%
  2. 7
    Russ Brown Motorcycle Attorneys
    0.2%
  3. 8
    Larry H Parker
    0.2%
  4. 9
    DK Law Group
    0.1%
  5. 10
    Razavi Law Group
    0.1%
  6. 11
    B & D Law Group
    0.0%
  7. 12
    The Dominguez Firm
    0.0%
  8. 13
    BD & J
    0.0%
  9. 14
    Consumer Law Group
    0.0%
  10. 15
    Dominguez Law
    0.0%
  11. 16
    Pena & Bromberg
    0.0%
  12. 17
    Rodriguez & Associates Trial Lawyers
    0.0%
  13. 18
    La Liga Defensora
    0.0%
  14. 19
    The United Firm La Liga Defensora, APC
    0.0%
  15. 20
    Ayuda Legal
    0.0%
  16. 21
    Dos Hermanos
    0.0%
KGET
Broadcast
4.1M market impressions · 11 of top 21 active
  1. 1
    Law Brothers
    68.5%
  2. 2
    Sweet James Accident Attorney
    13.2%
  3. 3
    Larry H Parker
    9.7%
  4. 4
    Pena & Bromberg
    5.5%
  5. 5
    Law Offices of Mickey Fine
    1.4%
▸ Show all 11 analyzed competitors
  1. 6
    Rodriguez & Associates Trial Lawyers
    0.7%
  2. 7
    BD & J
    0.5%
  3. 8
    B & D Law Group
    0.3%
  4. 9
    Los Hermanos Abogados
    0.2%
  5. 10
    Los Hermanos De La Ley
    0.1%
  6. 11
    DK Law Group
    0.0%
DirecTV Streaming
vMVPD
3.9M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    57.3%
  2. 2
    Sweet James Accident Attorney
    15.6%
  3. 3
    Larry H Parker
    11.2%
  4. 4
    Pena & Bromberg
    2.7%
  5. 5
    DK Law Group
    2.4%
▸ Show all 21 analyzed competitors
  1. 6
    The Dominguez Firm
    2.2%
  2. 7
    B & D Law Group
    1.9%
  3. 8
    Law Offices of Mickey Fine
    1.6%
  4. 9
    Ayuda Legal
    1.5%
  5. 10
    BD & J
    1.3%
  6. 11
    Law Offices of Dr Bill LaTour
    0.6%
  7. 12
    Russ Brown Motorcycle Attorneys
    0.3%
  8. 13
    Los Hermanos Abogados
    0.3%
  9. 14
    Rodriguez & Associates Trial Lawyers
    0.3%
  10. 15
    Consumer Law Group
    0.2%
  11. 16
    Razavi Law Group
    0.2%
  12. 17
    Dominguez Law
    0.2%
  13. 18
    Dos Hermanos
    0.1%
  14. 19
    Los Hermanos De La Ley
    0.1%
  15. 20
    The United Firm La Liga Defensora, APC
    0.0%
  16. 21
    La Liga Defensora
    0.0%
KBAK
Broadcast
3.0M market impressions · 9 of top 21 active
  1. 1
    Law Brothers
    65.0%
  2. 2
    Sweet James Accident Attorney
    13.2%
  3. 3
    Larry H Parker
    9.9%
  4. 4
    Law Offices of Mickey Fine
    4.1%
  5. 5
    B & D Law Group
    3.4%
▸ Show all 9 analyzed competitors
  1. 6
    BD & J
    2.3%
  2. 7
    Pena & Bromberg
    1.7%
  3. 8
    Los Hermanos Abogados
    0.4%
  4. 9
    Los Hermanos De La Ley
    0.1%
Other App
Streaming App
1.5M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    54.5%
  2. 2
    Larry H Parker
    13.5%
  3. 3
    Sweet James Accident Attorney
    11.2%
  4. 4
    Pena & Bromberg
    6.9%
  5. 5
    Rodriguez & Associates Trial Lawyers
    2.6%
▸ Show all 21 analyzed competitors
  1. 6
    B & D Law Group
    2.2%
  2. 7
    The Dominguez Firm
    1.8%
  3. 8
    Law Offices of Mickey Fine
    1.6%
  4. 9
    The United Firm La Liga Defensora, APC
    1.5%
  5. 10
    BD & J
    1.3%
  6. 11
    Los Hermanos Abogados
    0.5%
  7. 12
    DK Law Group
    0.5%
  8. 13
    Dominguez Law
    0.4%
  9. 14
    Russ Brown Motorcycle Attorneys
    0.4%
  10. 15
    Ayuda Legal
    0.3%
  11. 16
    Dos Hermanos
    0.2%
  12. 17
    Razavi Law Group
    0.2%
  13. 18
    Los Hermanos De La Ley
    0.1%
  14. 19
    Law Offices of Dr Bill LaTour
    0.1%
  15. 20
    La Liga Defensora
    0.1%
  16. 21
    Consumer Law Group
    0.0%
Roku
Device
1.3M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    59.4%
  2. 2
    Larry H Parker
    15.8%
  3. 3
    Sweet James Accident Attorney
    14.3%
  4. 4
    Pena & Bromberg
    2.5%
  5. 5
    Law Offices of Mickey Fine
    1.9%
▸ Show all 21 analyzed competitors
  1. 6
    B & D Law Group
    1.4%
  2. 7
    BD & J
    1.1%
  3. 8
    Ayuda Legal
    0.7%
  4. 9
    The Dominguez Firm
    0.5%
  5. 10
    Rodriguez & Associates Trial Lawyers
    0.4%
  6. 11
    Russ Brown Motorcycle Attorneys
    0.3%
  7. 12
    Razavi Law Group
    0.3%
  8. 13
    The United Firm La Liga Defensora, APC
    0.3%
  9. 14
    Los Hermanos Abogados
    0.2%
  10. 15
    Dos Hermanos
    0.2%
  11. 16
    Los Hermanos De La Ley
    0.2%
  12. 17
    Law Offices of Dr Bill LaTour
    0.1%
  13. 18
    DK Law Group
    0.1%
  14. 19
    Dominguez Law
    0.1%
  15. 20
    La Liga Defensora
    0.1%
  16. 21
    Consumer Law Group
    0.0%
Dish Streaming
vMVPD
1.3M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    58.1%
  2. 2
    Sweet James Accident Attorney
    15.1%
  3. 3
    Larry H Parker
    13.0%
  4. 4
    Ayuda Legal
    2.7%
  5. 5
    Pena & Bromberg
    2.6%
▸ Show all 21 analyzed competitors
  1. 6
    B & D Law Group
    2.0%
  2. 7
    Law Offices of Mickey Fine
    1.7%
  3. 8
    BD & J
    1.3%
  4. 9
    The Dominguez Firm
    0.7%
  5. 10
    DK Law Group
    0.7%
  6. 11
    Consumer Law Group
    0.5%
  7. 12
    Los Hermanos Abogados
    0.3%
  8. 13
    Rodriguez & Associates Trial Lawyers
    0.3%
  9. 14
    Russ Brown Motorcycle Attorneys
    0.2%
  10. 15
    The United Firm La Liga Defensora, APC
    0.2%
  11. 16
    Razavi Law Group
    0.2%
  12. 17
    Dominguez Law
    0.2%
  13. 18
    Dos Hermanos
    0.1%
  14. 19
    Los Hermanos De La Ley
    0.1%
  15. 20
    Law Offices of Dr Bill LaTour
    0.1%
  16. 21
    La Liga Defensora
    0.0%
YouTube TV App
vMVPD
1.2M market impressions · 20 of top 21 active
  1. 1
    Law Brothers
    65.4%
  2. 2
    Sweet James Accident Attorney
    10.7%
  3. 3
    Larry H Parker
    10.5%
  4. 4
    Pena & Bromberg
    4.6%
  5. 5
    B & D Law Group
    2.6%
▸ Show all 20 analyzed competitors
  1. 6
    BD & J
    1.6%
  2. 7
    Law Offices of Mickey Fine
    1.6%
  3. 8
    The United Firm La Liga Defensora, APC
    0.6%
  4. 9
    The Dominguez Firm
    0.5%
  5. 10
    Los Hermanos Abogados
    0.4%
  6. 11
    Rodriguez & Associates Trial Lawyers
    0.4%
  7. 12
    Dominguez Law
    0.2%
  8. 13
    Russ Brown Motorcycle Attorneys
    0.2%
  9. 14
    Dos Hermanos
    0.2%
  10. 15
    DK Law Group
    0.2%
  11. 16
    Razavi Law Group
    0.1%
  12. 17
    Law Offices of Dr Bill LaTour
    0.1%
  13. 18
    Los Hermanos De La Ley
    0.0%
  14. 19
    La Liga Defensora
    0.0%
  15. 20
    Ayuda Legal
    0.0%
KBFX
Broadcast
1.1M market impressions · 9 of top 21 active
  1. 1
    Law Brothers
    69.3%
  2. 2
    Sweet James Accident Attorney
    15.6%
  3. 3
    B & D Law Group
    4.3%
  4. 4
    BD & J
    4.3%
  5. 5
    Larry H Parker
    3.8%
▸ Show all 9 analyzed competitors
  1. 6
    Pena & Bromberg
    1.6%
  2. 7
    Law Offices of Mickey Fine
    1.0%
  3. 8
    Los Hermanos Abogados
    0.0%
  4. 9
    Los Hermanos De La Ley
    0.0%
NBAK
1.1M market impressions · 9 of top 21 active
  1. 1
    Law Brothers
    71.1%
  2. 2
    Sweet James Accident Attorney
    14.6%
  3. 3
    B & D Law Group
    4.5%
  4. 4
    Larry H Parker
    4.4%
  5. 5
    BD & J
    3.0%
▸ Show all 9 analyzed competitors
  1. 6
    Pena & Bromberg
    1.2%
  2. 7
    Law Offices of Mickey Fine
    1.0%
  3. 8
    Los Hermanos De La Ley
    0.1%
  4. 9
    Los Hermanos Abogados
    0.0%
KERO
Broadcast
0.9M market impressions · 8 of top 21 active
  1. 1
    Law Brothers
    48.8%
  2. 2
    Sweet James Accident Attorney
    33.5%
  3. 3
    Larry H Parker
    12.7%
  4. 4
    Law Offices of Mickey Fine
    3.8%
  5. 5
    Razavi Law Group
    0.9%
▸ Show all 8 analyzed competitors
  1. 6
    Rodriguez & Associates Trial Lawyers
    0.1%
  2. 7
    Los Hermanos Abogados
    0.0%
  3. 8
    Los Hermanos De La Ley
    0.0%
Amazon Fire
Device
0.8M market impressions · 21 of top 21 active
  1. 1
    Law Brothers
    52.8%
  2. 2
    Larry H Parker
    15.0%
  3. 3
    Sweet James Accident Attorney
    13.3%
  4. 4
    The Dominguez Firm
    3.2%
  5. 5
    Pena & Bromberg
    2.6%
▸ Show all 21 analyzed competitors
  1. 6
    DK Law Group
    2.4%
  2. 7
    B & D Law Group
    1.8%
  3. 8
    Law Offices of Mickey Fine
    1.5%
  4. 9
    The United Firm La Liga Defensora, APC
    1.3%
  5. 10
    BD & J
    1.2%
  6. 11
    Russ Brown Motorcycle Attorneys
    1.0%
  7. 12
    Dominguez Law
    0.7%
  8. 13
    Law Offices of Dr Bill LaTour
    0.7%
  9. 14
    Ayuda Legal
    0.5%
  10. 15
    Razavi Law Group
    0.4%
  11. 16
    Dos Hermanos
    0.4%
  12. 17
    Los Hermanos Abogados
    0.4%
  13. 18
    Rodriguez & Associates Trial Lawyers
    0.3%
  14. 19
    Los Hermanos De La Ley
    0.1%
  15. 20
    Consumer Law Group
    0.1%
  16. 21
    La Liga Defensora
    0.1%
Tubi TV App
Streaming App
0.8M market impressions · 19 of top 21 active
  1. 1
    Larry H Parker
    73.0%
  2. 2
    Law Brothers
    13.1%
  3. 3
    Sweet James Accident Attorney
    3.5%
  4. 4
    Pena & Bromberg
    3.2%
  5. 5
    Razavi Law Group
    3.2%
▸ Show all 19 analyzed competitors
  1. 6
    DK Law Group
    0.9%
  2. 7
    Law Offices of Dr Bill LaTour
    0.7%
  3. 8
    BD & J
    0.5%
  4. 9
    Russ Brown Motorcycle Attorneys
    0.5%
  5. 10
    B & D Law Group
    0.5%
  6. 11
    Los Hermanos De La Ley
    0.3%
  7. 12
    Los Hermanos Abogados
    0.2%
  8. 13
    Rodriguez & Associates Trial Lawyers
    0.2%
  9. 14
    Consumer Law Group
    0.1%
  10. 15
    La Liga Defensora
    0.0%
  11. 16
    Dominguez Law
    0.0%
  12. 17
    The Dominguez Firm
    0.0%
  13. 18
    Ayuda Legal
    0.0%
  14. 19
    The United Firm La Liga Defensora, APC
    0.0%
Competitor Creative

The creative landscape

Active spots running in the Bakersfield market this period.

SJAA
Hurt In An Accident
Sweet James Accident Attorney
Personal Injury
LHP
We'll Win
Larry H Parker
Personal Injury
PB
Call Now
Pena & Bromberg
Personal Injury
LOOM
Partnering With Clients
Law Offices of Mickey Fine
Personal Injury
LOOD
I'll Get You Approved
Law Offices of Dr Bill LaTour
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Local station-originated linear & cable inventory
Local OTA broadcast affiliates (ABC/NBC/CBS/FOX), national broadcast networks, syndicated broadcast, and traditional linear cable + satellite (Xfinity, Spectrum, Cox, Charter, DirecTV dish, Dish Network) — viewed via antenna or linear MVPD carriage.
vMVPD
Streaming delivery of linear feeds
YouTube TV, Hulu Live, Sling, fuboTV, Philo, DirecTV Stream, Cox Streaming, XFINITY Streaming, Spectrum Streaming, Dish Streaming, Uverse Streaming. Streaming delivery, but content includes broadcast-originated station feeds — kept as a separate line for clarity.
CTV / Streaming
True streaming, app-based CTV
Ad-supported streaming apps (Peacock, Pluto, Tubi, Paramount+), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), FAST channels, and digital video / app-based CTV inventory.

Publisher definitions

3. Key Attribution Information

Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.

Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.

A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.

4. Glossary