Competitive Analysis — Baltimore DMA · YTD

Baltimore Market Competitive Analysis

495+ legal advertisers delivered an estimated 713M impressions of TV advertising in the Baltimore DMA year-to-date. This view captures all firms detected delivering impressions in-market — including national and regional advertisers running into the DMA, not only Baltimore-based firms. The Baltimore-area cohort below narrows to firms primarily based in the local market for the apples-to-apples local read.

Baltimore Market Impressions
713M
Year to date
Streaming Share
40%
282M of 713M total
Active Advertisers
495+
Detected in Baltimore DMA
All Detected Advertisers · Baltimore DMA

All legal advertisers detected in the Baltimore DMA

This view captures all legal advertisers detected delivering impressions in the Baltimore DMA year-to-date — 495+ firms including national and regional advertisers running into the market, not only Baltimore-based firms. Together they delivered an estimated 713M impressions. By impressions, the market is roughly 40% Streaming / 55% Broadcast / 6% Cable. The Baltimore-area cohort section below narrows to 10 firms with primary practice in the Baltimore DMA for the local-on-local read.

All Detected Advertisers · Baltimore DMA (495+) · Impressions
40%
55%
6%
30 Competitors Analyzed · Impressions
25%
69%
6%
Streaming
Broadcast
Cable
Top 30 Advertisers · Impressions by Channel (YTD)
#FirmBroadcastCableStreamingTotalSplitStreaming %
Majors  ·  40.9M – 121.4M impressions
1Mike Slocumb Law Firm117.7M5K3.6M121.4M
3%
2Rice Law Firm65.0M8K2.3M67.3M
3%
3Saiontz & Kirk43.5M3.2M10.0M56.7M
18%
4Morgan & Morgan Injury Law Firm16.5M8.8M23.8M49.2M
48%
5The Cochran Firm38.4M780K1.7M40.9M
4%
Mid-Pack  ·  6.6M – 24.0M impressions
6Law Offices of Peter T Nicholl13.2M1.2M9.6M24.0M
40%
7Dimopoulos Injury Law211K37K18.2M18.5M
99%
8Allied Injury Group11.5M3.0M2.6M17.0M
15%
9Maune Raichle Hartley French & Mudd (MRHFM)4.0M9.6M1.0M14.6M
7%
10Cohen Snyder Eisenberg & Katzenberg12.3M938K463K13.7M
3%
11Killian Law Group10.4M622K247K11.2M
2%
12The Barnes Firm Injury Attorneys65K11K8.0M8.0M
99%
13Attorney Big Al - Law Office of Richard R Klein7.3M372K403K8.0M
5%
14Gary Massey Injury Lawyers289K19K7.5M7.8M
96%
15King Aminpour Car Accident Lawyer214K16K6.4M6.6M
97%
Challengers  ·  2.8M – 6.5M impressions
16Richard Schwartz & Associates2.8M2.5M1.2M6.5M
19%
17London Disability5.0M—69K5.1M
1%
18Jim Adler & Associates465K8K4.6M5.0M
91%
19WGK Personal Injury Lawyers3.4M3181.6M5.0M
31%
20The Law Giant115K16K4.6M4.8M
97%
21Onder Law48K361K4.3M4.7M
91%
22Law Tigers2.9M916K247K4.0M
6%
23DM Injury Law341K10K3.3M3.7M
90%
24Whitener Law Firm6828K3.4M3.5M
100%
25Bence Law Firm33K9K3.4M3.4M
99%
26Sirody Bankruptcy Center3.2M—87K3.3M
3%
27Silver & Silver6K100K3.0M3.1M
97%
28Stewart Law Offices120K20K2.9M3.0M
95%
29Thomas J Henry Law36K5K2.8M2.9M
99%
30Jenkins Block & Associates2.8M—37K2.8M
1%
Publisher Intelligence

Share of voice — who owns what

The charts below focus on the top 30 injury-law competitors — the concentrated, material competitive pool within the broader 495+ legal-advertiser market. 526M impressions delivered by those 30 firms year-to-date.

Top-30 Competitor Impressions
526M
Top 30 injury-law firms · all publishers, Baltimore DMA
Dominant Publisher
WJZ
124.7M IMP · Mike Slocumb owns 31% SOV
CTV Opportunity
YouTube App
27.7M IMP · top firm holds only 16% SOV
Publisher Volume — Top-30 Injury-Law Impressions
Competitor Share of Voice by Publisher Each firm's share of top-30 injury-law impressions on that publisher. Bars sum to 100% of the top-30 pool.
Firms: Mike SlocumbRiceSaiontz & KirkMorgan & MorganThe Cochran FirmLaw Offices of Peter T NichollDimopoulos Injury LawAllied Injury GroupMRHFMCohen Snyder Eisenberg & KatzenbergKillian Law GroupThe Barnes FirmAttorney Big Al - Law Office of Richard R KleinGary MasseyKing AminpourWhitenerOnder LawSilver & Silver London DisabilityWGKSirody BankruptcyRichard SchwartzJim AdlerLaw TigersThe Law GiantJenkins BlockSirody & RubenDM Injury LawWettermark KeithThomas J Henry

Ranked competitor detail by publisher

Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.

WJZ
Broadcast
124.7M market impressions · 27 of top 30 active
  1. 1
    Mike Slocumb
    30.6%
  2. 2
    Rice
    21.9%
  3. 3
    Saiontz & Kirk
    12.5%
  4. 4
    Morgan & Morgan
    9.7%
  5. 5
    The Cochran Firm
    7.3%
▸ Show all 27 analyzed competitors
  1. 6
    Law Offices of Peter T Nicholl
    4.5%
  2. 7
    London Disability
    4.0%
  3. 8
    Killian Law Group
    2.5%
  4. 9
    MRHFM
    2.3%
  5. 10
    Attorney Big Al - Law Office of Richard R Klein
    1.6%
  6. 11
    Allied Injury Group
    1.3%
  7. 12
    Sirody Bankruptcy Center
    0.9%
  8. 13
    Richard Schwartz & Associates
    0.3%
  9. 14
    Gary Massey
    0.2%
  10. 15
    Jim Adler & Associates
    0.1%
  11. 16
    Dimopoulos Injury Law
    0.1%
  12. 17
    King Aminpour
    0.0%
  13. 18
    The Law Giant
    0.0%
  14. 19
    Stewart Law Offices
    0.0%
  15. 20
    DM Injury Law
    0.0%
  16. 21
    Thomas J Henry Law
    0.0%
  17. 22
    The Barnes Firm
    0.0%
  18. 23
    Onder Law
    0.0%
  19. 24
    Bence
    0.0%
  20. 25
    Cohen Snyder Eisenberg & Katzenberg
    0.0%
  21. 26
    Law Tigers
    0.0%
  22. 27
    Silver & Silver
    0.0%
WBFF
Broadcast
90.3M market impressions · 26 of top 30 active
  1. 1
    Rice
    28.3%
  2. 2
    Mike Slocumb
    19.7%
  3. 3
    Saiontz & Kirk
    13.9%
  4. 4
    Cohen Snyder Eisenberg & Katzenberg
    11.1%
  5. 5
    The Cochran Firm
    10.9%
▸ Show all 26 analyzed competitors
  1. 6
    Killian Law Group
    3.4%
  2. 7
    Law Tigers
    3.2%
  3. 8
    Jenkins Block & Associates
    3.1%
  4. 9
    WGK Personal
    2.6%
  5. 10
    Allied Injury Group
    1.4%
  6. 11
    Attorney Big Al - Law Office of Richard R Klein
    0.7%
  7. 12
    Richard Schwartz & Associates
    0.6%
  8. 13
    MRHFM
    0.5%
  9. 14
    Morgan & Morgan
    0.3%
  10. 15
    Jim Adler & Associates
    0.2%
  11. 16
    King Aminpour
    0.0%
  12. 17
    The Barnes Firm
    0.0%
  13. 18
    Dimopoulos Injury Law
    0.0%
  14. 19
    Gary Massey
    0.0%
  15. 20
    Stewart Law Offices
    0.0%
  16. 21
    The Law Giant
    0.0%
  17. 22
    Onder Law
    0.0%
  18. 23
    Thomas J Henry Law
    0.0%
  19. 24
    Bence
    0.0%
  20. 25
    DM Injury Law
    0.0%
  21. 26
    Law Offices of Peter T Nicholl
    0.0%
WBAL
Broadcast
63.1M market impressions · 26 of top 30 active
  1. 1
    Mike Slocumb
    39.0%
  2. 2
    Rice
    17.4%
  3. 3
    The Cochran Firm
    14.4%
  4. 4
    Law Offices of Peter T Nicholl
    12.0%
  5. 5
    Attorney Big Al - Law Office of Richard R Klein
    5.1%
▸ Show all 26 analyzed competitors
  1. 6
    Killian Law Group
    3.5%
  2. 7
    Sirody Bankruptcy Center
    2.5%
  3. 8
    Richard Schwartz & Associates
    1.8%
  4. 9
    Cohen Snyder Eisenberg & Katzenberg
    1.8%
  5. 10
    Morgan & Morgan
    1.2%
  6. 11
    Saiontz & Kirk
    0.4%
  7. 12
    King Aminpour
    0.2%
  8. 13
    Dimopoulos Injury Law
    0.2%
  9. 14
    Stewart Law Offices
    0.1%
  10. 15
    Allied Injury Group
    0.1%
  11. 16
    The Law Giant
    0.1%
  12. 17
    Gary Massey
    0.1%
  13. 18
    DM Injury Law
    0.1%
  14. 19
    Jim Adler & Associates
    0.0%
  15. 20
    The Barnes Firm
    0.0%
  16. 21
    Thomas J Henry Law
    0.0%
  17. 22
    Bence
    0.0%
  18. 23
    Onder Law
    0.0%
  19. 24
    London Disability
    0.0%
  20. 25
    Silver & Silver
    0.0%
  21. 26
    MRHFM
    0.0%
WNUV
Broadcast
35.1M market impressions · 17 of top 30 active
  1. 1
    Mike Slocumb
    41.2%
  2. 2
    Saiontz & Kirk
    26.5%
  3. 3
    The Cochran Firm
    18.4%
  4. 4
    Allied Injury Group
    7.6%
  5. 5
    Attorney Big Al - Law Office of Richard R Klein
    2.3%
▸ Show all 17 analyzed competitors
  1. 6
    WGK Personal
    2.1%
  2. 7
    MRHFM
    0.7%
  3. 8
    Richard Schwartz & Associates
    0.6%
  4. 9
    Morgan & Morgan
    0.4%
  5. 10
    Rice
    0.1%
  6. 11
    Cohen Snyder Eisenberg & Katzenberg
    0.1%
  7. 12
    King Aminpour
    0.0%
  8. 13
    Jim Adler & Associates
    0.0%
  9. 14
    DM Injury Law
    0.0%
  10. 15
    Onder Law
    0.0%
  11. 16
    Silver & Silver
    0.0%
  12. 17
    The Law Giant
    0.0%
YouTube App
Streaming App
27.7M market impressions · 30 of top 30 active
  1. 1
    Dimopoulos Injury Law
    15.9%
  2. 2
    The Barnes Firm
    12.9%
  3. 3
    Morgan & Morgan
    12.7%
  4. 4
    Law Offices of Peter T Nicholl
    9.8%
  5. 5
    Gary Massey
    8.0%
▸ Show all 30 analyzed competitors
  1. 6
    King Aminpour
    6.4%
  2. 7
    Saiontz & Kirk
    5.5%
  3. 8
    Jim Adler & Associates
    4.1%
  4. 9
    The Law Giant
    3.9%
  5. 10
    WGK Personal
    3.6%
  6. 11
    DM Injury Law
    3.0%
  7. 12
    Onder Law
    2.7%
  8. 13
    Stewart Law Offices
    2.6%
  9. 14
    Bence
    2.5%
  10. 15
    Thomas J Henry Law
    2.1%
  11. 16
    Silver & Silver
    1.6%
  12. 17
    Allied Injury Group
    0.6%
  13. 18
    Richard Schwartz & Associates
    0.5%
  14. 19
    Whitener
    0.3%
  15. 20
    Rice
    0.3%
  16. 21
    The Cochran Firm
    0.3%
  17. 22
    Mike Slocumb
    0.3%
  18. 23
    Sirody Bankruptcy Center
    0.2%
  19. 24
    Cohen Snyder Eisenberg & Katzenberg
    0.1%
  20. 25
    MRHFM
    0.0%
  21. 26
    Killian Law Group
    0.0%
  22. 27
    Law Tigers
    0.0%
  23. 28
    Attorney Big Al - Law Office of Richard R Klein
    0.0%
  24. 29
    Jenkins Block & Associates
    0.0%
  25. 30
    London Disability
    0.0%
WMAR
Broadcast
23.8M market impressions · 24 of top 30 active
  1. 1
    Mike Slocumb
    60.1%
  2. 2
    Saiontz & Kirk
    8.2%
  3. 3
    Killian Law Group
    7.9%
  4. 4
    The Cochran Firm
    5.6%
  5. 5
    Cohen Snyder Eisenberg & Katzenberg
    4.7%
▸ Show all 24 analyzed competitors
  1. 6
    Morgan & Morgan
    3.4%
  2. 7
    Rice
    3.0%
  3. 8
    Attorney Big Al - Law Office of Richard R Klein
    2.2%
  4. 9
    Sirody Bankruptcy Center
    2.1%
  5. 10
    Richard Schwartz & Associates
    1.0%
  6. 11
    DM Injury Law
    0.7%
  7. 12
    MRHFM
    0.5%
  8. 13
    Jim Adler & Associates
    0.4%
  9. 14
    Allied Injury Group
    0.1%
  10. 15
    Dimopoulos Injury Law
    0.0%
  11. 16
    Gary Massey
    0.0%
  12. 17
    The Law Giant
    0.0%
  13. 18
    The Barnes Firm
    0.0%
  14. 19
    Stewart Law Offices
    0.0%
  15. 20
    Onder Law
    0.0%
  16. 21
    King Aminpour
    0.0%
  17. 22
    Thomas J Henry Law
    0.0%
  18. 23
    Law Offices of Peter T Nicholl
    0.0%
  19. 24
    Bence
    0.0%
Other App
Streaming App
22.0M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    26.6%
  2. 2
    Whitener
    15.0%
  3. 3
    Onder Law
    11.5%
  4. 4
    Silver & Silver
    10.6%
  5. 5
    Saiontz & Kirk
    10.2%
▸ Show all 30 analyzed competitors
  1. 6
    Law Offices of Peter T Nicholl
    8.9%
  2. 7
    Dimopoulos Injury Law
    3.9%
  3. 8
    Gary Massey
    1.7%
  4. 9
    Thomas J Henry Law
    1.5%
  5. 10
    Cohen Snyder Eisenberg & Katzenberg
    1.4%
  6. 11
    Rice
    1.3%
  7. 12
    The Cochran Firm
    1.0%
  8. 13
    King Aminpour
    0.9%
  9. 14
    Jim Adler & Associates
    0.8%
  10. 15
    Bence
    0.7%
  11. 16
    The Law Giant
    0.7%
  12. 17
    The Barnes Firm
    0.7%
  13. 18
    WGK Personal
    0.5%
  14. 19
    Attorney Big Al - Law Office of Richard R Klein
    0.5%
  15. 20
    DM Injury Law
    0.5%
  16. 21
    Stewart Law Offices
    0.4%
  17. 22
    Allied Injury Group
    0.2%
  18. 23
    Mike Slocumb
    0.2%
  19. 24
    Richard Schwartz & Associates
    0.1%
  20. 25
    MRHFM
    0.0%
  21. 26
    Killian Law Group
    0.0%
  22. 27
    Law Tigers
    0.0%
  23. 28
    London Disability
    0.0%
  24. 29
    Sirody Bankruptcy Center
    0.0%
  25. 30
    Jenkins Block & Associates
    0.0%
PlayStation 5
Device
15.0M market impressions · 30 of top 30 active
  1. 1
    Dimopoulos Injury Law
    22.7%
  2. 2
    Morgan & Morgan
    13.1%
  3. 3
    Gary Massey
    10.0%
  4. 4
    King Aminpour
    9.5%
  5. 5
    The Law Giant
    7.4%
▸ Show all 30 analyzed competitors
  1. 6
    The Barnes Firm
    6.7%
  2. 7
    Jim Adler & Associates
    6.7%
  3. 8
    DM Injury Law
    5.1%
  4. 9
    Thomas J Henry Law
    4.9%
  5. 10
    Stewart Law Offices
    4.6%
  6. 11
    Bence
    3.1%
  7. 12
    Onder Law
    1.8%
  8. 13
    Allied Injury Group
    1.1%
  9. 14
    Rice
    0.7%
  10. 15
    Saiontz & Kirk
    0.6%
  11. 16
    Law Offices of Peter T Nicholl
    0.5%
  12. 17
    Richard Schwartz & Associates
    0.4%
  13. 18
    Mike Slocumb
    0.3%
  14. 19
    Silver & Silver
    0.3%
  15. 20
    WGK Personal
    0.2%
  16. 21
    The Cochran Firm
    0.2%
  17. 22
    Killian Law Group
    0.1%
  18. 23
    Whitener
    0.1%
  19. 24
    MRHFM
    0.1%
  20. 25
    Law Tigers
    0.1%
  21. 26
    Cohen Snyder Eisenberg & Katzenberg
    0.0%
  22. 27
    Attorney Big Al - Law Office of Richard R Klein
    0.0%
  23. 28
    Sirody Bankruptcy Center
    0.0%
  24. 29
    London Disability
    0.0%
  25. 30
    Jenkins Block & Associates
    0.0%
EBFF
13.5M market impressions · 13 of top 30 active
  1. 1
    Mike Slocumb
    51.3%
  2. 2
    Saiontz & Kirk
    21.6%
  3. 3
    The Cochran Firm
    16.0%
  4. 4
    Allied Injury Group
    6.2%
  5. 5
    WGK Personal
    2.3%
▸ Show all 13 analyzed competitors
  1. 6
    MRHFM
    1.2%
  2. 7
    Richard Schwartz & Associates
    0.9%
  3. 8
    Morgan & Morgan
    0.5%
  4. 9
    Onder Law
    0.0%
  5. 10
    Silver & Silver
    0.0%
  6. 11
    The Law Giant
    0.0%
  7. 12
    Rice
    0.0%
  8. 13
    Dimopoulos Injury Law
    0.0%
Tubi TV App
Streaming App
12.1M market impressions · 28 of top 30 active
  1. 1
    Law Offices of Peter T Nicholl
    26.1%
  2. 2
    Dimopoulos Injury Law
    16.6%
  3. 3
    Saiontz & Kirk
    16.5%
  4. 4
    Morgan & Morgan
    9.7%
  5. 5
    Bence
    4.1%
▸ Show all 28 analyzed competitors
  1. 6
    King Aminpour
    3.8%
  2. 7
    Rice
    3.6%
  3. 8
    Jim Adler & Associates
    3.1%
  4. 9
    The Law Giant
    3.1%
  5. 10
    Richard Schwartz & Associates
    2.7%
  6. 11
    DM Injury Law
    1.9%
  7. 12
    Stewart Law Offices
    1.8%
  8. 13
    Thomas J Henry Law
    1.5%
  9. 14
    The Barnes Firm
    1.4%
  10. 15
    Onder Law
    1.0%
  11. 16
    WGK Personal
    1.0%
  12. 17
    Gary Massey
    0.9%
  13. 18
    Attorney Big Al - Law Office of Richard R Klein
    0.2%
  14. 19
    The Cochran Firm
    0.2%
  15. 20
    Allied Injury Group
    0.2%
  16. 21
    Silver & Silver
    0.2%
  17. 22
    Mike Slocumb
    0.1%
  18. 23
    Killian Law Group
    0.1%
  19. 24
    Whitener
    0.0%
  20. 25
    Law Tigers
    0.0%
  21. 26
    Cohen Snyder Eisenberg & Katzenberg
    0.0%
  22. 27
    MRHFM
    0.0%
  23. 28
    Sirody Bankruptcy Center
    0.0%
XFINITY Streaming
MVPD Stream
10.4M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    20.2%
  2. 2
    The Barnes Firm
    10.8%
  3. 3
    Mike Slocumb
    9.9%
  4. 4
    Dimopoulos Injury Law
    8.6%
  5. 5
    Saiontz & Kirk
    8.5%
▸ Show all 30 analyzed competitors
  1. 6
    Allied Injury Group
    6.5%
  2. 7
    Gary Massey
    5.3%
  3. 8
    MRHFM
    4.2%
  4. 9
    The Cochran Firm
    4.1%
  5. 10
    Rice
    2.9%
  6. 11
    King Aminpour
    2.5%
  7. 12
    Bence
    2.0%
  8. 13
    Jim Adler & Associates
    1.9%
  9. 14
    The Law Giant
    1.9%
  10. 15
    Law Offices of Peter T Nicholl
    1.7%
  11. 16
    DM Injury Law
    1.6%
  12. 17
    Richard Schwartz & Associates
    1.2%
  13. 18
    Stewart Law Offices
    1.1%
  14. 19
    Killian Law Group
    1.0%
  15. 20
    Thomas J Henry Law
    1.0%
  16. 21
    Attorney Big Al - Law Office of Richard R Klein
    0.7%
  17. 22
    Onder Law
    0.6%
  18. 23
    Cohen Snyder Eisenberg & Katzenberg
    0.4%
  19. 24
    WGK Personal
    0.4%
  20. 25
    Law Tigers
    0.3%
  21. 26
    London Disability
    0.3%
  22. 27
    Silver & Silver
    0.2%
  23. 28
    Jenkins Block & Associates
    0.1%
  24. 29
    Sirody Bankruptcy Center
    0.1%
  25. 30
    Whitener
    0.0%
Amazon Fire
Device
8.7M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    20.1%
  2. 2
    Dimopoulos Injury Law
    19.0%
  3. 3
    Gary Massey
    8.2%
  4. 4
    The Barnes Firm
    7.7%
  5. 5
    Saiontz & Kirk
    5.1%
▸ Show all 30 analyzed competitors
  1. 6
    Bence
    4.7%
  2. 7
    Jim Adler & Associates
    3.9%
  3. 8
    King Aminpour
    3.8%
  4. 9
    The Law Giant
    3.5%
  5. 10
    Allied Injury Group
    3.1%
  6. 11
    Rice
    2.9%
  7. 12
    Mike Slocumb
    2.8%
  8. 13
    DM Injury Law
    2.3%
  9. 14
    Law Offices of Peter T Nicholl
    2.1%
  10. 15
    Stewart Law Offices
    2.1%
  11. 16
    Thomas J Henry Law
    2.0%
  12. 17
    Richard Schwartz & Associates
    1.7%
  13. 18
    Onder Law
    1.4%
  14. 19
    The Cochran Firm
    1.3%
  15. 20
    MRHFM
    0.7%
  16. 21
    WGK Personal
    0.6%
  17. 22
    Silver & Silver
    0.3%
  18. 23
    Attorney Big Al - Law Office of Richard R Klein
    0.2%
  19. 24
    Killian Law Group
    0.1%
  20. 25
    Cohen Snyder Eisenberg & Katzenberg
    0.1%
  21. 26
    Whitener
    0.1%
  22. 27
    Jenkins Block & Associates
    0.1%
  23. 28
    Law Tigers
    0.1%
  24. 29
    London Disability
    0.0%
  25. 30
    Sirody Bankruptcy Center
    0.0%
Verizon Fios Streaming
MVPD Stream
8.3M market impressions · 30 of top 30 active
  1. 1
    Morgan & Morgan
    35.6%
  2. 2
    Mike Slocumb
    16.2%
  3. 3
    Saiontz & Kirk
    9.6%
  4. 4
    The Cochran Firm
    6.4%
  5. 5
    Allied Injury Group
    6.4%
▸ Show all 30 analyzed competitors
  1. 6
    Dimopoulos Injury Law
    4.0%
  2. 7
    MRHFM
    3.7%
  3. 8
    Rice
    2.0%
  4. 9
    The Barnes Firm
    1.7%
  5. 10
    Gary Massey
    1.7%
  6. 11
    Law Tigers
    1.6%
  7. 12
    King Aminpour
    1.5%
  8. 13
    The Law Giant
    1.1%
  9. 14
    Law Offices of Peter T Nicholl
    1.0%
  10. 15
    Jim Adler & Associates
    1.0%
  11. 16
    DM Injury Law
    1.0%
  12. 17
    Bence
    0.9%
  13. 18
    Attorney Big Al - Law Office of Richard R Klein
    0.8%
  14. 19
    Stewart Law Offices
    0.7%
  15. 20
    Richard Schwartz & Associates
    0.6%
  16. 21
    Thomas J Henry Law
    0.5%
  17. 22
    Killian Law Group
    0.5%
  18. 23
    Cohen Snyder Eisenberg & Katzenberg
    0.4%
  19. 24
    WGK Personal
    0.3%
  20. 25
    Onder Law
    0.3%
  21. 26
    London Disability
    0.2%
  22. 27
    Silver & Silver
    0.1%
  23. 28
    Sirody Bankruptcy Center
    0.1%
  24. 29
    Jenkins Block & Associates
    0.1%
  25. 30
    Whitener
    0.0%
CNN
8.2M market impressions · 14 of top 30 active
  1. 1
    MRHFM
    87.6%
  2. 2
    Richard Schwartz & Associates
    5.9%
  3. 3
    Law Offices of Peter T Nicholl
    3.4%
  4. 4
    Saiontz & Kirk
    1.4%
  5. 5
    Killian Law Group
    0.7%
▸ Show all 14 analyzed competitors
  1. 6
    Allied Injury Group
    0.4%
  2. 7
    Morgan & Morgan
    0.3%
  3. 8
    The Cochran Firm
    0.2%
  4. 9
    Dimopoulos Injury Law
    0.0%
  5. 10
    King Aminpour
    0.0%
  6. 11
    Jim Adler & Associates
    0.0%
  7. 12
    The Barnes Firm
    0.0%
  8. 13
    Stewart Law Offices
    0.0%
  9. 14
    Bence
    0.0%
XBOX
Device
8.1M market impressions · 30 of top 30 active
  1. 1
    Dimopoulos Injury Law
    23.2%
  2. 2
    Morgan & Morgan
    14.5%
  3. 3
    King Aminpour
    11.7%
  4. 4
    The Law Giant
    8.1%
  5. 5
    Gary Massey
    7.4%
▸ Show all 30 analyzed competitors
  1. 6
    Jim Adler & Associates
    6.9%
  2. 7
    DM Injury Law
    5.8%
  3. 8
    Stewart Law Offices
    4.8%
  4. 9
    The Barnes Firm
    4.6%
  5. 10
    Thomas J Henry Law
    4.4%
  6. 11
    Bence
    2.9%
  7. 12
    Onder Law
    2.0%
  8. 13
    Allied Injury Group
    0.6%
  9. 14
    Rice
    0.6%
  10. 15
    Richard Schwartz & Associates
    0.5%
  11. 16
    Mike Slocumb
    0.4%
  12. 17
    Law Offices of Peter T Nicholl
    0.4%
  13. 18
    Saiontz & Kirk
    0.3%
  14. 19
    Silver & Silver
    0.3%
  15. 20
    The Cochran Firm
    0.2%
  16. 21
    WGK Personal
    0.1%
  17. 22
    Killian Law Group
    0.1%
  18. 23
    MRHFM
    0.1%
  19. 24
    Law Tigers
    0.1%
  20. 25
    Whitener
    0.1%
  21. 26
    Attorney Big Al - Law Office of Richard R Klein
    0.0%
  22. 27
    Cohen Snyder Eisenberg & Katzenberg
    0.0%
  23. 28
    Sirody Bankruptcy Center
    0.0%
  24. 29
    London Disability
    0.0%
  25. 30
    Jenkins Block & Associates
    0.0%
Firms Based in the Baltimore DMA

Firms primarily based in the Baltimore area

Narrowing to the core Baltimore/Maryland personal-injury and consumer-law cohort — 10 firms with their primary practice in the Baltimore DMA — surfaces the local competitive read without national CTV volume in the picture. Combined, these firms delivered 124.6M impressions year-to-date.

Local Cohort (10 Firms) · Impressions
19%
76%
5%
All Detected Advertisers · Baltimore DMA (495+) · Impressions
40%
55%
6%
Streaming
Broadcast
Cable

Inside the local cohort, broadcast carries roughly 76% of impressions versus 55% market-wide. Greenberg & Bederman (77% streaming) and Arfaa Law Group (71% streaming) are the cohort's clearest CTV-led players; the rest of the cohort sits in a heavily broadcast-led mix. The streaming share visible in the full-market view is largely driven by national advertisers delivering CTV impressions into the Baltimore DMA.

#FirmBroadcastCableStreamingTotalSplitStreaming %
1Saiontz & Kirk43.5M3.2M10.0M56.7M
18%
2Law Offices of Peter T Nicholl13.2M1.2M9.6M24.0M
40%
3Cohen Snyder Eisenberg & Katzenberg12.3M938K463K13.7M
3%
4Killian Law Group10.4M622K247K11.2M
2%
5Attorney Big Al — Law Office of Richard R Klein7.3M372K403K8.0M
5%
6WGK Personal Injury Lawyers3.4M3181.6M5.0M
31%
7Jenkins Block & Associates2.8M—37K2.8M
1%
8Law Firm of Richard R Klein1.0M321K85K1.4M
6%
9Greenberg & Bederman225K955762K987K
77%
10Arfaa Law Group197K409485K682K
71%

Share of voice within the local cohort

Each card is one publisher. Cohort firms ranked by share of cohort impressions on that publisher. Bars sum to 100% of the local-cohort pool.

WBFF
Broadcast
31.39M cohort impressions · 10 of 10 firms active
  1. 1
    Saiontz & Kirk
    40.0%
  2. 2
    Cohen Snyder
    31.8%
  3. 3
    Killian Law Group
    9.8%
  4. 4
    Jenkins Block
    8.9%
  5. 5
    WGK Personal
    7.5%
  6. 6
    Attorney Big Al
    2.0%
  7. 7
    Greenberg & Bederman
    0.1%
  8. 8
    Arfaa Law Group
    0.0%
  9. 9
    Law Firm of Richard R Klein
    0.0%
  10. 10
    Law Offices of Peter T Nicholl
    0.0%
WJZ
Broadcast
26.33M cohort impressions · 7 of 10 firms active
  1. 1
    Saiontz & Kirk
    59.1%
  2. 2
    Law Offices of Peter T Nicholl
    21.5%
  3. 3
    Killian Law Group
    11.6%
  4. 4
    Attorney Big Al
    7.6%
  5. 5
    Greenberg & Bederman
    0.1%
  6. 6
    Law Firm of Richard R Klein
    0.0%
  7. 7
    Cohen Snyder
    0.0%
WBAL
Broadcast
14.63M cohort impressions · 8 of 10 firms active
  1. 1
    Law Offices of Peter T Nicholl
    51.7%
  2. 2
    Attorney Big Al
    22.0%
  3. 3
    Killian Law Group
    15.0%
  4. 4
    Cohen Snyder
    7.6%
  5. 5
    Saiontz & Kirk
    1.6%
  6. 6
    Arfaa Law Group
    1.1%
  7. 7
    Greenberg & Bederman
    0.9%
  8. 8
    Law Firm of Richard R Klein
    0.0%
WNUV
Broadcast
10.91M cohort impressions · 5 of 10 firms active
  1. 1
    Saiontz & Kirk
    85.5%
  2. 2
    Attorney Big Al
    7.4%
  3. 3
    WGK Personal
    6.8%
  4. 4
    Cohen Snyder
    0.3%
  5. 5
    Arfaa Law Group
    0.0%
WMAR
Broadcast
6.34M cohort impressions · 8 of 10 firms active
  1. 1
    Saiontz & Kirk
    30.7%
  2. 2
    Killian Law Group
    29.7%
  3. 3
    Cohen Snyder
    17.5%
  4. 4
    Law Firm of Richard R Klein
    13.7%
  5. 5
    Attorney Big Al
    8.3%
  6. 6
    Arfaa Law Group
    0.0%
  7. 7
    Greenberg & Bederman
    0.0%
  8. 8
    Law Offices of Peter T Nicholl
    0.0%
Tubi TV App
Streaming App
5.41M cohort impressions · 9 of 10 firms active
  1. 1
    Law Offices of Peter T Nicholl
    58.4%
  2. 2
    Saiontz & Kirk
    36.9%
  3. 3
    WGK Personal
    2.3%
  4. 4
    Greenberg & Bederman
    1.0%
  5. 5
    Arfaa Law Group
    0.7%
  6. 6
    Attorney Big Al
    0.5%
  7. 7
    Killian Law Group
    0.1%
  8. 8
    Cohen Snyder
    0.0%
  9. 9
    Law Firm of Richard R Klein
    0.0%
YouTube App
Streaming App
5.29M cohort impressions · 10 of 10 firms active
  1. 1
    Law Offices of Peter T Nicholl
    51.3%
  2. 2
    Saiontz & Kirk
    29.0%
  3. 3
    WGK Personal
    18.9%
  4. 4
    Cohen Snyder
    0.3%
  5. 5
    Greenberg & Bederman
    0.2%
  6. 6
    Killian Law Group
    0.2%
  7. 7
    Attorney Big Al
    0.1%
  8. 8
    Arfaa Law Group
    0.1%
  9. 9
    Law Firm of Richard R Klein
    0.0%
  10. 10
    Jenkins Block
    0.0%
Other App
Streaming App
4.82M cohort impressions · 10 of 10 firms active
  1. 1
    Saiontz & Kirk
    46.5%
  2. 2
    Law Offices of Peter T Nicholl
    40.6%
  3. 3
    Cohen Snyder
    6.4%
  4. 4
    WGK Personal
    2.4%
  5. 5
    Attorney Big Al
    2.2%
  6. 6
    Arfaa Law Group
    1.1%
  7. 7
    Greenberg & Bederman
    0.6%
  8. 8
    Killian Law Group
    0.2%
  9. 9
    Law Firm of Richard R Klein
    0.0%
  10. 10
    Jenkins Block
    0.0%
EBFF
3.21M cohort impressions · 4 of 10 firms active
  1. 1
    Saiontz & Kirk
    90.5%
  2. 2
    WGK Personal
    9.5%
  3. 3
    Arfaa Law Group
    0.0%
  4. 4
    Law Firm of Richard R Klein
    0.0%
Pluto TV App
Streaming App
1.71M cohort impressions · 8 of 10 firms active
  1. 1
    Saiontz & Kirk
    47.5%
  2. 2
    Law Offices of Peter T Nicholl
    43.6%
  3. 3
    Greenberg & Bederman
    3.3%
  4. 4
    WGK Personal
    2.7%
  5. 5
    Attorney Big Al
    2.6%
  6. 6
    Killian Law Group
    0.1%
  7. 7
    Cohen Snyder
    0.0%
  8. 8
    Arfaa Law Group
    0.0%

Local cohort defined as firms headquartered in Baltimore or the surrounding Maryland area with active advertising in the Baltimore DMA year-to-date. Cohort confirmed with PurePlay client team.

Competitor Creative

The creative landscape

Active spots running in the Baltimore market this period.

RLF
Best Advice
Rice Law Firm
Personal Injury
SAK
You Have a Lawyer
Saiontz & Kirk
Personal Injury
LOOP
We Understand
Law Offices of Peter T Nicholl
Personal Injury
CSEA
Call Now
Cohen Snyder Eisenberg & Katzenberg
Personal Injury
BF
Case Worth
The Barnes Firm
Personal Injury
MSLF
Call Now
Mike Slocumb Law Firm
Personal Injury
TCF
Free Consultation
The Cochran Firm
Personal Injury
DIL
Hurry Up
Dimopoulos Injury Law
Personal Injury
MM
Call Now
Morgan & Morgan
Personal Injury
M
Call Now
MRHFM
Personal Injury

Methodology and Definitions

1. Data Sourcing & Collection

Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.

2. Channel Categorization

Each advertiser's activity is split across three mutually exclusive channels.

Broadcast
Linear, non-internet TV
Local broadcast stations, ABC/NBC/CBS/FOX affiliate delivery, national broadcast networks, and syndicated broadcast.
Cable
Linear cable & satellite
Traditional MVPD systems (Xfinity, Spectrum, Cox, Charter) and satellite (DirecTV dish, Dish Network).
Streaming (CTV)
Internet-delivered on a connected screen
Streaming apps (Peacock, Pluto, Tubi), vMVPDs (YouTube TV, Sling, Hulu Live, Philo), peripheral devices (Roku, Fire TV, Apple TV, Xbox, PlayStation), and MVPD streaming apps.

Publisher definitions

3. Key Attribution Information

vMVPD attribution. When a viewer watches a local broadcast affiliate via a streaming bundle such as YouTube TV or Hulu Live, the impression is categorized under CTV (vMVPD), not under the originating affiliate.

Satellite vs. streaming. DirecTV satellite dish is reported as Cable; DirecTV Stream (the internet-delivered app) is reported as Streaming (CTV).

OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. The content is broadcast, but the measurement comes from the connected-TV panel.

4. Glossary